partnership
SIS sponsors Confraternity Cup on Caribbean Classic day at Hipódromo Presidente Remón Racecourse
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, will sponsor the $100,000 Copa Confraternidad del Caribe on the Clásico Internacional del Caribe race day, the annual Caribbean nations thoroughbred championship day, held on December 10th at Hipódromo Presidente Remón in Panama City, Panama.
The Clásico day attracts the leading horses from Panama, Venezuela, Mexico, Puerto Rico, Colombia, Ecuador, and the Dominican Republic competing for more than $800,000 in prize money across six Grade 1 races.
The Grade 1 Copa Confraternidad del Caribe is the second most important race in the Caribbean series, which sees horses aged three and over run on the dirt over 1¼ miles.
The Clásico del Caribe (Caribbean Derby) for 3-year-olds is one of the region’s most revered races, where winning brings national pride and prestige. Panama leads the member nations with 15 winners, while Venezuela and Mexico are tied with 14 each in the 56-year history. Last year’s running held at Hipódromo La Rinconada in Caracas was won by Iniesta, who was an unbeaten colt from Mexico.
The host venue rotates between nations each year with Panama hosting for the first time since 2015. Founded in 1956, Hipódromo Presidente Remón is rich in history and is home to the famous Laffit Pincay Jr. Technical Jockey Training Academy, known as the “cradle of the best jockeys in the world.”
Top jockeys will ride on the card, including Irad Ortiz, Luis Sáez, Ricardo Santana, Paco Lopez, and Javier Castellano. Together, they have accumulated over $100 million in prize money this year. The legendary Laffit Pincay Jr. will be an honorary guest.
All international racing content supplied by SIS is made available as an end-to-end solution, with round-the-clock betting events incorporating live-streamed pictures, data, on-screen graphics with betting triggers, and an extensive range of markets and prices.
SIS delivers more than 35,000 live horse racing events annually, including over 150 race days from Panama and premium races from Argentina, Chile, Mexico, and Uruguay.
Michele Fischer, Vice President at SIS Content Services, said: “The Clásico del Caribe day is one of the biggest events on the Caribbean calendar, and its return to Panama this year promises to create an electric atmosphere. We are pleased to enhance our commitment to global racing by supporting this multinational race day.”
Carlos Alberto de Oliveira, Jr., COO at Hipódromo Presidente Remón Racecourse, said: “We are pleased to share the excitement of this year’s prestigious Clásico del Caribe in Panama.
“On this occasion, we will be awarding over $1,000,000.00 in prizes across 28 races, including 6 International Grade 1 Classics. Additionally on Saturday, we will be celebrating Mother’s Day Classics and Laffit Pincay Jr., along with the debut of students from our jockey technical academy, known as “the cradle of the best jockeys in the world.”
“It is an honor to have the ongoing support of SIS, our valuable partner, playing a key role in one of the most significant days in the Caribbean racing calendar. We deeply appreciate your support, which not only extends our horse racing to over 50 countries but also opens the door to future expansions.”
DataDots
Optimove announcement: Strategic Partnership with DataDots to Accelerate Data Integration for Marketing Success
DataDots, a leading provider of data support and engineering solutions, and Optimove, the first Customer-Led Marketing Platform, announced a strategic partnership to streamline data integration processes for marketers. The partnership will enable marketers to accelerate and leverage Optimove’s capabilities for personalized customer engagement and real-time marketing strategies.
The partnership addresses three common challenges faced by companies in preparing their data for integration. First, many marketers do not have easy access to data that is often held by third-party data management companies. Second, often brands cannot optimize the organization of data for CRM Marketing. And third, while most brands have strong engineering teams, these teams are taxed with other priorities and cannot allocate enough resources for data analysis.
DataDots brings its expertise in data organization, engineering, and project management to assist clients in overcoming these hurdles. By providing support in data organization, dealing with third-party providers, and filling gaps in engineering resources, DataDots accelerates and enhances a brand’s readiness to leverage Optimove for marketing success.
“DataDots’ partnership with Optimove will ensure marketers can quickly integrate with the Customer-Led Marketing platform to unlock the full potential of their data,” said Shlomi Shaar, CEO at DataDots. “We help marketers avoid and anticipate roadblocks involved in data integration as we provide tailored solutions to help marketers expedite integration with Optimove.”
Efe Yucemen, Director of Partnerships EMEA at Optimove, noted, “DataDots can further enhance our clients’ experiences with Optimove. By addressing data integration challenges head-on, we can ensure that marketers have quick access to Optimove’s platform, solutions, and support to succeed in today’s competitive landscape.”
The partnership between DataDots and Optimove underscores a shared commitment to empowering marketers with advanced data integration solutions. Together, they aim to enable companies to leverage Optimove’s platform for personalized customer engagement, real-time marketing, and enhanced business outcomes.
Experi-MENTAL
Lightning Box concocts scientific experiment with new release Experi-MENTAL
Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.
Experi-MENTAL has two in-game features to enhance the overall player experience.
This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.
When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.
The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.
A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.
The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.
Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING platform.
Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.
“During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”
Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.
“With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”
bet365
SIS launches market-leading esports product in Kentucky with bet365
SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has made its market entry in Kentucky with ebasketball from its esports product suite now live with long-term operator partner bet365.
This launch in the Bluegrass State enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its competitive gaming content across the US. It follows on from successful launches of its esports products in New Jersey and Colorado.
Developed specifically for betting, SIS’ H2H Global Gaming League hosts over 150,000 events per year. The Competitive Gaming content is produced entirely in-house from SIS’ self-contained gaming studios in Milton Keynes, United Kingdom. It has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.
SIS’ short-form, event-based esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.
Since legalized sports betting launched in Kentucky in September, it has generated $447.8 million in handle across retail and mobile, providing SIS with the opportunity to expand its US offering.
Michele Fischer, Vice President, SIS Content Services, said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform. Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.”
Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.”
-
Baltics2 weeks ago
Lithuania’s Nese enters iGaming with a record sponsorship deal
-
Africa3 weeks ago
BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products
-
Australia4 weeks ago
VGCCC Fines Bookmaker MintBet $100,000 for Repeat Breaches of its Responsible Gambling Code of Conduct
-
Compliance Updates4 weeks ago
3 Oaks Gaming extends European reach with Romania licence
-
Central Europe4 weeks ago
Gaming Corps makes key European addition with Fortuna Entertainment Group partnership
-
Press Releases2 weeks ago
OpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024
-
Africa3 weeks ago
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
-
Africa4 weeks ago
IESF African Regional Qualifiers Host Announced