Xtremepush Hires Financial Services Leader as CTO to Accelerate New Market and Sector Growth

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Xtremepush, a market leader of CRM, gamification and loyalty marketing powered by AI, has announced the hire of Ciaran Lacey as its new Chief Technology Officer in order to support the company’s aggressive expansion strategy into untapped markets and additional sectors.

Joining the executive team officially in October 2025 from a similar role within financial services, Lacey’s mandate is to ensure the company’s strategy addresses the technical and operational complexity of Xtremepush’s next growth phase, while cementing its incumbent position as the CRM leader globally in iGaming. He replaces co-founder and incumbent CTO Kevin Collins in the role, with Collins promoted to the role of Chief Operating Officer.

Lacey brings deep experience in turning strategic visions into practical, scalable solutions for multinational firms, while the appointment also strengthens the company’s drive to be the trusted CRM provider in heavily regulated industries, such as iGaming and financial services, where Xtremepush already works with a number of global blue chip clients.

Xtremepush, which services 200+ clients globally, is currently forging a new Agentic AI solution, currently undergoing beta testing with select customers, and the successful rollout of this addition to its unified CRM service will be a key part of Lacey’s remit, alongside the seamless integration of planned acquisitions and technical products into the company’s global operation.

Trained as a software engineer, Lacey has progressed through roles at technology giants including Dell and Microsoft, before rising through the ranks in the financial services sector, firstly as Head of Business Analytics and Technology at Hudson Advisors, an advisory service for Lone Star Funds, before his last role at Carne Global Financial Services where he held the joint role of Chief Information Officer and Chief Technology Officer.

Tommy Kearns, CEO and co-founder at Xtremepush, said of the appointment: “Ciaran joins Xtremepush with a stellar CV that demonstrates success in company growth, technical prowess, and strategic vision within challenging, highly-regulated markets; this appointment is exactly what we need to cement our ambitious growth plans in the coming months.

“Bringing Ciaran in has allowed for my fellow co-founder Kevin Collins to shift into his new role as COO where I’m excited to work alongside him in a much more immediate capacity, while we now have a much stronger, rounded leadership team as a whole, with deep departmental and multi-sector expertise.”

Ciaran Lacey, Xtremepush’s new Chief Technology Officer, added: “Xtremepush is a name that has earned a strong reputation in this generation of Irish tech success stories, and with an already market-leading position in global iGaming CRM and gamification, I’m excited to assist in delivering a robust growth strategy for both product and new markets going forward.

“Working with Tommy and the first-rate executive team at Xtremepush was a major pull. This is a company built on best practice and a progressive outlook. With exciting developments around Agentic AI and various plans to expand and improve our offering, I’m very confident in my remit and how it can play a significant role in our ongoing success.”

Kevin Collins, Xtremepush co-founder and new Chief Operating Officer, said: “We’ve grown from a startup to partnering with the majority of the world’s leading iGaming operators in just a few years. Adding Ciaran’s technical leadership strengthens our ability to continue scaling our market-leading platform and product portfolio. I’m ready to drive Xtremepush forward as COO, focusing on the operational excellence needed to deliver for our fast-growing global client base. The opportunity ahead is enormous.”

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