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MARE BALTICUM Gaming & TECH Summit 2024


SBC Summit Rio: An Exploration of the Dynamic Brazilian Landscape





The inaugural edition of SBC Summit Rio will see 3,000 industry professionals with a keen interest in the Brazilian market convene at the Windsor Convention and Expo Center in Rio de Janeiro from March 5 to 7.

SBC Summit Rio has answered the demands of the industry by being the first industry event to take place in Brazil in the wake of the region’s recent regulation. Serving as Brazil’s senior executive betting and gaming event, SBC Summit Rio will host key industry executives from both regional and international operators alongside affiliates, suppliers, game studios and representatives from regulators, media, sports teams and leagues.

The event will act as the ideal hub for in-depth conversations around the burgeoning Brazilian market, discussing regulatory strategies, innovative technologies and services whilst also reflecting on Brazil’s journey to regulation and exploring future trends set to evolve the dynamic Brazilian landscape.

“Brazil has caught the attention of many in the industry as a dynamic and flourishing market that holds untold possibilities and we are truly honoured to be the first industry event to be held in Brazil since its regulation,” the founder and Chief Executive Officer for SBC, Rasmus Sojmark, said. “With the regulated market still in its infancy, SBC Summit Rio will serve as a pivotal platform for all members of the industry to come together to discuss forward-thinking strategies, forge meaningful partnerships and ultimately push the market forward.”


One of the standout features of the event will be the comprehensive conference agenda, which will take place over both core days of the summit. The conference will include four dedicated tracks across two stages and will encompass topics such as leadership, marketing and affiliation, integrity and compliance and innovation.

The first day of the conference (March 6) will feature an exclusive keynote presentation by footballing legend Ze Roberto. With significant contributions to teams like Real Madrid, Bayern Munich and the Brazilian National Team, the High-Performance Strategy keynote promises invaluable insights from one of football’s most iconic figures.

Day two (March 7) will start with a keynote featuring Hazenclever Lopes Cancado, President of the Rio de Janeiro State Lottery (LOTERJ), and Iuri Castro, a representative from the state-owned Brazilian financial services provider CAIXA. The Ask Me Anything – Lottery Edition keynote moderated by Ludovico Calvi, the Honorary President of the United Lotteries for Integrity in Sports (ULIS), will offer an interactive, audience-led format giving a platform to the live audience to submit their questions concerning the Brazilian market to the expert speakers.

Overall, the conference agenda will play host to 100 industry experts as they address key issues pertaining to the Brazilian market. Across the agenda, delegates can expect discussions encompassing the best strategies global operators can utilize for successful entry into the Brazilian market, the best practices for optimal CRM system implementation, optimal methods to successfully establish operator and media partnerships, successful localized marketing strategies and robust discussions on state and federal sports betting licenses. It will also explore the delicate balance between innovation and regulation in shaping the customer experience, the rapidly evolving regulatory and compliance landscape in Brazil, how to incorporate technology that is true to a brand’s specific image and target audience and more.

The exhibition floor will be home to over 70 global and regional exhibiting brands, showcasing the latest games, innovative technologies and services. Companies set to appear across the summit include well-known operators such as 1xBet, BetWinner and EstrelaBet, influential affiliates like bwise Media and KeyAffiliates, innovative game studios such as SmartSoft, Wazdan and Pragmatic Play and suppliers such as BetConstruct, Digitain, IGP and alongside a host of service providers showcasing their latest products.


In addition to the conference agenda and exhibition floor, SBC Summit Rio will also host multiple daytime and evening networking events:

  • Invite-only poker tournament sponsored by WA.Technology at the Windsor Barra Hotel (March 5)
  • SBC Summit Rio opening party at the Ilha Itanhanga sponsored by Pay4Fun (March 5)
  • SBC Resenha FC Sports Team Meet-Up at the Networking Bar (networking bar is sponsored by Pragmatic Play (A260)) (March 6)
  • An invite-only VIP C-level dinner sponsored by WA.Technology held at the Restaurante Casa do Saulo Museu do Amanha (March 6)
  • Drinks reception sponsored by Wazdan, located at the Wazdan stand (A170)(March 6)
  • Official networking party at the Museu do Amanha sponsored by Aviatrix, GIG, Paybrokers and Pay4Fun (March 6)
  • Breakfast for women in gaming in Brazil at the VIP Networking Lounge (the lounge is sponsored by Openbet) sponsored by Clever Advertising and AMIG (F04) (March 7)
  • Happy hour sponsored by OpenBet located at the VIP Networking Lounge sponsored by Openbet (F04) (March 7)
  • Official closing party at the Camarote Praia sponsored by Xtremepush (March 7)

For groups of three or more, you can purchase a Group Pass Ticket gaining you access to all three days of SBC Summit Rio for the discounted price of R$2500 per person.


1xBet Partners with Professional Fighters League




Leading Asia-based betting company 1xBet has partnered with the Professional Fighters League to become its exclusive betting partner in the Latin America and Sub-Saharan Africa regions.

This agreement is the first of its kind for the association in the two regions, the operator stated.

Under the agreement, supporters of the game in Latin America will have the chance to bet on what is left of the 2022 regular season, the PLF playoffs, and also the PFL World Championships. While in the Sub-Saharan Africa region, fans will also have the opportunity to place bets on the remainder of the 2022 regular season of the PFL and the first events of the playoffs.

PFL CEO Peter Murray said: “We are excited to partner with 1xBet to grow our premium betting experiences for the millions of fans across Latin America and Sub-Saharan Africa. The Professional Fighters League continues to expand our brand of MMA across the globe, delivering premium content and disrupting the traditional MMA landscape.”


1xBet spokesperson Alex Sommers said: “For us, the partnership agreement with the PFL is an excellent opportunity to support MMA development. We want mixed martial arts fans to get the best opportunity to support their favorite fighters and have a great, innovative experience.”

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1xBet Becomes Official Betting Partner of a Number of Brazilian Football Tournaments




Online sports betting operator 1xBet has expanded its presence in South America by becoming the official betting partner of several Brazilian football tournaments.

Throughout the 2022 season, 1xBet’s advertising will be seen on static boards during matches in the following leagues: Brasileiro Serie C, Brasileiro Serie D, Supercopa do Brasil, Copa Verde, Campeonato Mineiro, Campeonato Gaucho, Campeonato Catarinense, Campeonato Baiano, Campeonato Goiano, Campeonato Alagoano, Campeonato Paraense, Campeonato Cearense, and Campeonato Paranaense.

1xBet has also obtained naming rights for the following tournaments: Brasileiro 1XBETSerie C 2022, Brasileiro 1XBET Serie D 2022, Campeonato Baiano 1XBET 2022, Campeonato Goiano 1XBET 2022, and Campeonato Cearense 1XBET 2022.

“The development of sports in Latin America demonstrates the serious intentions of 1xBet in this region. Last year, our advertising was present at the matches of the elite football divisions of Brazil and Chile. And now, the company enters the new season with sponsorships of many other football tournaments in Brazil. We believe that our cooperation will bring great benefits to all parties, and most importantly, to Brazilian football fans,” Alex Sommers, a representative of 1xBet, said.

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1xBet: Affiliates are essential to unlock LatAm’s great potential




After obtaining a license to operate in Mexico last year, 1xBet believes Latin America has great potential for development in 2021 – with affiliate partners being the key to unlocking it.

CR: How has the LatAm market developed over 2020? Has its great potential begun to turn into results for 1xBet?

1xBet Team: In 2020, 1xBet received a license to operate in Mexico – a big step for a brand with ambitions in the Latin American market. It is not yet a year since we have been working here, but the results are encouraging.

The region as a whole has great potential for development due to a great love for sports. We are confident that a betting boom in Latin America is possible in the coming years.



CR: How vital are affiliates in 1xBet’s approach to the LatAm market? Is this reflected in your affiliate program?

1xBet Team: Affiliates are essential, no matter what region they represent. Our affiliate program offers the right conditions to everyone ready to help us promote the product.

The result is more than 30 thousand partners around the world, including Latin America. These are the owners of both large portals and small pages that help us communicate with our audience and attract new players.

At the SBC Awards-2019, we were named “Best Affiliate Product Innovation”. And this is the unconditional merit of our partners, for which we are grateful to them.



CR: What characteristics does the ideal affiliate have from 1xBet’s perspective? Have you found it easy to partner with such affiliates in the LatAm region?

1xBet Team: The ideal partner shares our brand’s values and philosophy, namely reliability, innovation, and desire to grow.

We really value feedback, adherence to rules, and mutual assistance. That is why we have thousands of partners that we value very much.

Including, these partners include affiliates from Latin America. We have never had any difficulties in communication and effective working relationships with them.



CR: Are you expecting any major trends or events in the LatAm market in 2021? Is it important to plan for such events and trends in coordination with affiliates? 

1xBet Team: In recent years, Latin America has become a location for large-scale gambling events. We believe that this trend will not go anywhere, and we hope that in 2021 there will be an opportunity to meet live with those with whom we are in touch 24/7 online.

We believe that affiliates should receive feedback from us, including on upcoming events. This approach will allow you to better plan both the events themselves and your time.

At the end of the interview, we want to wish everyone a great holiday and look forward to new meetings and events in 2021! Exciting adventures await us, and therefore – join our partner community and earn with 1xBet!

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