Golden Whale and Flows extend game-changing partnership

Leading data-driven service provider renews deal with award-winning automation and integration platform to take the art of engagement and user value optimisation to all-new heights

Golden Whale, a leader in AI-driven insights, has extended its partnership with Flows, the no-code automation platform transforming iGaming operations.

Since teaming up in 2023, Golden Whale’s AI insights and Flows’ automation technology have helped operators engage players more effectively in real time. By making data instantly actionable, operators can improve retention and personalise player experiences at scale.

With a new deal now in place, Golden Whale and Flows will continue to leverage this successful dynamic by combining their resources to provide operators with a range of cutting-edge features that will help them work more efficiently while also enhancing the way they interact with players.

The key to this collaboration is how Golden Whale’s AI continuously learns from player data, while Flows instantly triggers the best next action—whether it’s a reward, incentive, or personalised offer. This real-time system ensures every player gets a tailored experience that keeps them engaged.

Among others, here are some examples of what operators can expect from this collaboration

• Very Early pLTV Prediction: Highly accurate Player Lifetime Value (pLTV) prediction for both upstream (User Acquisition) and downstream (retention, rewards) strategies, ensuring optimal customer generosity and segmentation.
• AI-powered tools that continuously learn and improve: AI-driven retention optimisation that dynamically enhances specific campaign types, delivering automated real-time actions for the user.
• In-Session Churn Prevention: Real-time churn detection and intervention, allowing proactive engagement while the customer is still on-site.
• Fully Automated Event Trigger: Advanced retention optimization leveraging multiple AI models to recommend the Next Best Action, Incentive, or Offer at an individual customer level.
• Real-Time AI-Driven Recommendations: Continuous optimisation of personalised game suggestions based on individual player behaviour.

With these powerful features, Golden Whale’s extended partnership with Flows brings exciting opportunities for all operators within the iGaming space.

Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Having already witnessed some hugely impressive results over the past two years working together, we’re delighted to announce the extension of our partnership with Flows. By combining our advanced engagement optimization with Flows’ automation technology, we’ll continue to empower operators to have meaningful interactions with customers that boost engagement and maximise retention.”

Dan de Souza, Vice-President of Commercial at Flows, “From the moment Flows first started working with Golden Whale, we knew we could create something that would truly impact the iGaming industry. Over the past two years, that belief has been proven through real success stories with our partners. Now, we’re excited to build on this foundation and drive even greater innovation, helping operators shift from reactive to proactive strategies by seamlessly leveraging AI-driven insights and automation for smarter, more efficient player engagement.”