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The Game Awards and NODWIN Gaming extend their partnership beyond India to other emerging markets

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NODWIN Gaming, a global leader in esports and gaming in emerging markets, has officially secured the exclusive rights to distribute the 10th edition of The Game Awards in India, Myanmar, Uzbekistan, Indonesia, Philippines, Thailand, Malaysia, Vietnam and Taiwan. This landmark agreement brings the highly anticipated annual celebration of video games and esports excellence to a wider international audience, marking a new chapter in the awards’ global reach and stands testament to NODWIN Gaming’s partnership with The Game Awards for over half a decade and its commitment to empowering gaming culture in emerging markets across the world.

Starting in 2014, The Game Awards is the annual awards ceremony honouring achievements in the video game industry. This extremely prestigious event for the gaming industry across the globe will now be broadcast and delivered in additional markets through this licensing deal. In 2023, this event often known as the ‘Oscars of Gaming’ garnered 118 million Global livestreams. It has seen renowned presenters like Al Pacino, Keanu Reeves, Margot Robbie, Dwayne Johnson, Christopher Nolan, Tom Holland, and many more; with performances by musicians like- Sting, Imagine Dragons, Green Day, Hans Zimmer, Deadmau5, and more. The Gaming Awards sits at the center of popular culture – a platform that game publishers, studios, streamers, the music industry, and cutting-edge brands use to break big news and surprises to a global audience. The 10th anniversary of the Game Awards is slated for 12th December 2024.

Spearheaded by NODWIN Gaming, The Game Awards are set to be accessible through 17 additional distribution channels including TV, regional OTT, Online stations, and influencers channels, across India, Myanmar, Uzbekistan, Indonesia, Philippines, Thailand, Malaysia, Vietnam and Taiwan, enhancing reach and visibility in some of the world’s fastest-growing markets for gaming and esports.

For over half a decade, NODWIN Gaming has worked closely with Geoff Keighley and this new phase in NODWIN’s partnership with The Game Awards underscores its commitment to empowering the gaming ecosystem across these emerging territories. By securing exclusive rights, NODWIN Gaming aims to foster a deeper connection between global gaming culture and local audiences, establishing a seamless viewing experience for fans and supporters in each region.

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Speaking on NODWIN Gaming bringing The Game Awards to emerging markets, Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said, “As NODWIN Gaming continues to expand into new markets, we are thrilled to bring The Game Awards to fans across emerging markets. Our goal has always been to bridge the gap between global gaming content and the youth audience in high-growth markets. NODWIN Gaming has been a long-time supporter and partner of The Game Awards and their commitment to empowering gaming across the world aligns perfectly with our mission to support and showcase gaming excellence internationally.”

Geoff Keighley, the Founder and Host of the Game Awards said, “We are excited to continue our partnership with NODWIN to bring The Game Awards to more viewers in more emerging markets around the world. Our 10th-anniversary show will be the biggest global celebration of games.”

By building upon its strategic network and distribution partnerships, NODWIN Gaming will provide unparalleled access to The Game Awards, tapping into the massive potential of these regions. With NODWIN Gaming’s expertise in delivering captivating gaming and esports content to youth demographics, the Game Awards’ distribution is poised to become a defining milestone for gaming culture in these regions.

The post The Game Awards and NODWIN Gaming extend their partnership beyond India to other emerging markets appeared first on European Gaming Industry News.

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Asia

Construction of Japan’s First Integrated Resort with a Casino Begins

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Construction has officially begun on Japan’s first integrated resort with a casino, as MGM Osaka held its groundbreaking ceremony last week. The event, hosted by Osaka IR KK, the project’s promoter, was attended by Osaka Governor Hirofumi Yoshimura and representatives of MGM Resorts International and Japan’s Orix Corporation, the lead partners behind the ¥1.27 trillion ($8.8 billion) development.

Located on the man-made island of Yumeshima in Osaka Bay, MGM Osaka is scheduled to open in the autumn of 2030. The project marks a key milestone in Japan’s long-debated foray into legalised casino gaming. Once operational, it is expected to generate around $5.9 billion annually in gross gaming revenue.

MGM Osaka will feature a casino, three hotels with approximately 2500 rooms, and extensive convention and entertainment facilities, including a 3500-seat theater, 330,000 square feet of exhibition space and 400,000 square feet of conference areas. Dining and retail outlets are also part of the expansive master plan.

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“In collaboration with Osaka Prefecture and Osaka City, this project… is expected to contribute to the development of Japan’s tourism industry and the growth of the Kansai region,” a press statement reads.

The complex’s timeline coincides with the tail end of Expo 2025, also hosted on Yumeshima Island. To minimise disruption during the event, construction will be scaled down on peak days and the use of heavy machinery delayed until after the Expo concludes in October.

The resort will benefit from enhanced transportation access. A new Osaka Metro station opened in January to serve Expo 2025 and eventually MGM Osaka, while the Kintetsu Nara Line is being extended to further improve connectivity before the resort opens.

Financially, the project is backed by a ¥530 billion ($3.68 billion) debt financing package led by Mitsubishi UFJ Financial Group and Sumitomo Mitsui Banking Corp., with investments from regional businesses in Osaka.

The post Construction of Japan’s First Integrated Resort with a Casino Begins appeared first on European Gaming Industry News.

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Hero Esports Announces Venues for ACL Grand Finals 2025

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Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.

The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.

“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.

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“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.

The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.

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LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND

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LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.

This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.

In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.

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This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.

To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.

Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.

Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”

“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.

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“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”

The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.

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