eSports
BETER reports on significant demand for its eFootball content during major football events
BETER, the in-demand provider of betting content and data, has published a report showing a major change in player preferences towards round-the-clock, fast betting content.
The report, Betting on eFootball during Euro and Copa America 2024, shows a surge in demand for, and engagement with, the provider’s ESportsBattle eFootball product during both tournaments.
During Euro 2024 and Copa America, bettors displayed a heightened interest in its eFootball offering with the number of unique bettors up 11.4%, the number of bets up 12.8% and turnover up 13.4% across all operator partners` platforms, which offer ESportsBattle content.
Demand for eFootball peaked at the conclusion of Euro 2024 and Copa America which took place on 14 July in a “Super Sunday” of football.
In the days following (15 July and 16 July) when no matches were played, BETER recorded the highest levels of engagement with, and turnover from, eFootball.
This followed a similar trend throughout Euro 2024 where engagement with eFootball would spike on the days when no matches took place.
On days when matches did take place, the number of bets and the average turnover on eFootball increased across all timeslots, with the greatest growth seen during the evening right after matches concluded.
For example, from 10pm to 11pm, average turnover increased by a massive 23% and remained at an elevated level for several hours after.
In terms of the bet types placed, the most popular bet types were Totals (55% of betting volume), Result Three Way (23%) and Next Goal (9%) which was up by more than 20%.
BETER’s eFootball product includes three formats, the fast-paced and spectacular Volta (which lasts six minutes in total) plus the more traditional 2×4 and 2×6 minute formats.
During the period analysed in the report, the 2×4 format remained the most in-demand format with an average turnover up 14.7%, followed by 2×6 which enjoyed 15.2% growth – Volta also enjoyed a 9.4% increase in the number of bets and turnover.
The report supports the shift towards fast betting content that operators are seeing. In addition, players also want to access sports and betting opportunities round the clock, especially when there’s no on-the-pitch action taking place, which products such as BETER’s eFootball provide.
ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per month across popular disciplines such as eFootball, eBasketball, eHockey, and CS2, with up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy non-stop action with a 7.5%+ average margin for operators.
George Arabatlian, Head of Account Management at BETER, said:
“This report underscores a significant shift in player behavior: bettors are eager to engage with football-related content, even in the absence of live matches. This is where our 24/7 eFootball product truly shines, providing continuous entertainment and wagering opportunities.
“The data also highlights a growing trend toward fast, dynamic betting experiences, which resolve quickly and keep players engaged.
BETER has become a leader in delivering this type of content, and we are excited to partner with more operators to provide their players with round-the-clock access to our cutting-edge ESportsBattle tournaments.”
The post BETER reports on significant demand for its eFootball content during major football events appeared first on European Gaming Industry News.
eSports
Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video
Prime Video, one of the leading entertainment destinations, will premiere the five-part documentary Esports World Cup: Level Up on June 6, with new episodes released weekly. Directed by Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late and Martha), the series goes behind-the-scenes of the inaugural Esports World Cup (EWC) in 2024 — a defining moment in global esports, where over $60 million in prize money ignited a high-stakes, multinational battle to crown the world’s top esports Club.
The series is produced by This Machine (a part of Sony Pictures Television), with R.J. Cutler directing, John Dorsey serving as showrunner, and Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty executive producing. Level Up will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.
Esports World Cup: Level Up offers a rare look inside a global competition that’s redefining what it means to be a champion for a new generation of athletes and fans. R.J. Cutler and his team of expert storytellers embedded themselves within the eight-week tournament – watched by over 500 million fans globally – to uncover the personal sacrifices, rivalries and stakes driving the action.
Shot in verité style, the series combines intimate home visits from around the world and on-the-ground coverage from Riyadh, Saudi Arabia. It follows a wide cast of characters – from Club CEOs orchestrating million-dollar strategies to rising stars chasing life-changing wins – while capturing the pulse of elite esports competition.
“What drew me to the Esports World Cup was the compelling human stories unfolding within this high-stakes arena. Level Up isn’t just about the incredible competition and prize money; it’s about the dedication, the passion, and the sheer will of these athletes and teams pushing the boundaries of what’s possible. Under high pressure, we discover the true character of the competitors who vie for $60 million, but who also expose their humanity in the process,” said Cutler.
At the heart of Level Up is the “EWC Club Championship,” an unprecedented, multi-title tournament format where Clubs compete across more than 20 games, earning points toward a single leaderboard. Every match, every point, reshapes the race for global dominance. With the highest prize pool in esports history on the line, the EWC is not just a tournament – it’s a proving ground for the next generation of sports icons.
“A win might make the headlines — but the real story is the people behind it. Level Up dives into the human side of esports: the pressure, the ambition, the sacrifices. It’s about what it really takes to compete at the highest level — and why it matters. R.J. is the best at bringing those stories to life, and this one captures the heart of what we’re building,” said Ralf Reichert, CEO of the Esports World Cup Foundation.
The post Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video appeared first on Gaming and Gambling Industry in the Americas.
Esports betting pioneer adds daily fantasy esports offering to its growing range of products, with its sights set on the US market
PandaScore, the award-winning provider of esports odds, data and betting products, has continued to push boundaries with the launch of Daily Fantasy eSports, a truly groundbreaking product for operators and players.
Daily Fantasy eSports has been developed for the US market but will have global appeal with players drawn in by the chance to create virtual teams of real-life players and earn points based on their actual game performances.
Contests range from daily matchups to season-long leagues, with plenty of prizes up for grabs.
PandaScore’s Daily Fantasy eSports is backed by an expert-led esports trading team to deliver fast, accurate settlement data across unique, player-focused markets driven by the provider’s established and proven betting models.
An Interactive Player Widget serves up rich player stats and profiles, with PandaScore’s powerful BetBuilder enabling same-game parlays.
But that’s not all. PandaScore has more than 17,000 players in its esports player age and info database, the largest in the market.
It also offers dedicated helper codes and documentation to ensure smooth and seamless operator integration. It really is as easy as 1-2-3.
1 – There is a kick-off call to align on goals, timelines and fantasy formats.
2 – The operator accesses PandaScore’s dedicated fantasy-focused API to accelerate the build
3 – The dedicated integration manager ensures effortless onboarding and a successful launch
By leveraging PandaScore’s odds and data, alongside its team of experts and specialists, online sportsbook and daily fantasy sports operators can launch faster, ensure accuracy and scale their Daily Fantasy eSports offering with confidence.
Oliver Niner, Head of B2B at PandaScore, said: “Daily Fantasy eSports is a pioneering product from PandaScore that will really hit the mark with operators across North America, as well as other global markets.
“It allows operators to engage esports fans and bettors with a compelling product and proposition, but without the degree of risk that comes with standard betting as the payouts are controlled.
“Daily Fantasy eSports is already live with Dabble and is performing incredibly well, so we look forward to going live with more operators in the coming months.
“This really is a game-changing product, and we can’t wait to see it become available at some of the biggest betting brands in North America and beyond.”
The launch of Daily Fantasy eSports complements PandaScore’s growing esports betting offering, which includes odds and data for a huge number of disciplines, plus betting products like its BetBuilder, MicroMarkets and StoryBuilder.
The post PandaScore launches game-changing Daily Fantasy eSports product appeared first on European Gaming Industry News.
Esports Charts, a Ukraine-born analytics company that aggregates real-time viewership insights about esports, has won the Esports Innovation Award at the EsportsNext Industry Awards, hosted by the Esports Trade Association (ESTA) in Dallas, US.
The Esports Innovation Award recognizes an organization or individual that has introduced groundbreaking technology, services, or strategies significantly advancing the esports industry.
Esports Charts was honored for its scalable analytics platform, which provides comprehensive tournament and viewership statistics across more than 25 livestreaming services — helping stakeholders from publishers and teams to fans make smarter, data-driven decisions.
“Winning the Innovation Award from ESTA is an important milestone for us as a leading esports analytics service in the world. Also, we’re especially proud to represent Ukraine-born innovation on an international stage.
“From day one, our mission has been to bring clarity and transparency to the world of esports data. And this recognition from the industry is both an honor and a motivation to keep raising the bar.
“Thank you to our incredible team and partners, who believed in us from the start. This award is a shared success — and we’re just getting started,” Artyom Odintsov, co-founder and CEO of Esports Charts.
The post Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards appeared first on Gaming and Gambling Industry in the Americas.
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