eSports
BETER reports on significant demand for its eFootball content during major football events
BETER, the in-demand provider of betting content and data, has published a report showing a major change in player preferences towards round-the-clock, fast betting content.
The report, Betting on eFootball during Euro and Copa America 2024, shows a surge in demand for, and engagement with, the provider’s ESportsBattle eFootball product during both tournaments.
During Euro 2024 and Copa America, bettors displayed a heightened interest in its eFootball offering with the number of unique bettors up 11.4%, the number of bets up 12.8% and turnover up 13.4% across all operator partners` platforms, which offer ESportsBattle content.
Demand for eFootball peaked at the conclusion of Euro 2024 and Copa America which took place on 14 July in a “Super Sunday” of football.
In the days following (15 July and 16 July) when no matches were played, BETER recorded the highest levels of engagement with, and turnover from, eFootball.
This followed a similar trend throughout Euro 2024 where engagement with eFootball would spike on the days when no matches took place.
On days when matches did take place, the number of bets and the average turnover on eFootball increased across all timeslots, with the greatest growth seen during the evening right after matches concluded.
For example, from 10pm to 11pm, average turnover increased by a massive 23% and remained at an elevated level for several hours after.
In terms of the bet types placed, the most popular bet types were Totals (55% of betting volume), Result Three Way (23%) and Next Goal (9%) which was up by more than 20%.
BETER’s eFootball product includes three formats, the fast-paced and spectacular Volta (which lasts six minutes in total) plus the more traditional 2×4 and 2×6 minute formats.
During the period analysed in the report, the 2×4 format remained the most in-demand format with an average turnover up 14.7%, followed by 2×6 which enjoyed 15.2% growth – Volta also enjoyed a 9.4% increase in the number of bets and turnover.
The report supports the shift towards fast betting content that operators are seeing. In addition, players also want to access sports and betting opportunities round the clock, especially when there’s no on-the-pitch action taking place, which products such as BETER’s eFootball provide.
ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per month across popular disciplines such as eFootball, eBasketball, eHockey, and CS2, with up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy non-stop action with a 7.5%+ average margin for operators.
George Arabatlian, Head of Account Management at BETER, said:
“This report underscores a significant shift in player behavior: bettors are eager to engage with football-related content, even in the absence of live matches. This is where our 24/7 eFootball product truly shines, providing continuous entertainment and wagering opportunities.
“The data also highlights a growing trend toward fast, dynamic betting experiences, which resolve quickly and keep players engaged.
BETER has become a leader in delivering this type of content, and we are excited to partner with more operators to provide their players with round-the-clock access to our cutting-edge ESportsBattle tournaments.”
The post BETER reports on significant demand for its eFootball content during major football events appeared first on European Gaming Industry News.
Banijay Asia, a part of Banijay Entertainment, and NODWIN Gaming, a material subsidiary of Nazara Technologies, today announced a strategic partnership to revolutionize esports, gaming and youth entertainment in India. This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem. As part of this alliance, Banijay Asia will take the helm in producing Playground, NODWIN Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region. The partnership will also bring new scripted and captive reality shows to daylight, with both companies co-developing new intellectual properties (IPs) and pioneering fresh content concepts across gaming, esports and youth culture.
Deepak Dhar, Founder & Group CEO – Banijay Asia & Endemol Shine India, commented, “This collaboration with NODWIN Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it’s a culture, a lifestyle, and a massive content opportunity. With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space.” He further added, “I look forward to the creative collaboration with Akshat Rathee, and Joost Roset who we previously worked with, in bringing iconic global IPs to India. This is an invaluable opportunity to create clutter-breaking formats in the youth and gaming space.”
With a diverse portfolio of high-impact IPs including the televised esports tournament – BGMI Masters Series (BGMS), Comic Con India, NH7 Weekender, and more, NODWIN Gaming is a key player in the gaming, esports and youth entertainment ecosystem.
Talking about the partnership, Akshat Rathee, Co-Founder & MD, NODWIN Gaming, said, “Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change. With Playground, we’ve just begun to explore what’s possible. Backed by Banijay’s global expertise, we’re now set to scale the IP across multiple languages and markets, with the ambition of building an international format. At the heart of our approach is our philosophy of ‘timeshare of mindshare’. We’re not just creating content, we’re creating cultural moments. The Rusk creative team will stay actively involved as we expand the universe of Playground, aiming to grow from one show to between five and ten each year. This is just the beginning of a bold new chapter in gaming and youth content.”
With gaming emerging as one of the most influential youth-driven industries, this partnership is poised to set new benchmarks in how gaming and entertainment are consumed in India. By leveraging Banijay Asia’s expertise in content creation and NODWIN Gaming’s deep-rooted understanding of gaming communities, the collaboration promises to push creative boundaries and capture the imagination of young audiences nationwide.
Banijay Entertainment has strong expertise in the gaming space, via its global distribution arm Banijay Rights, with successful gaming activations leveraging key brands including Peaky Blinders, Black Mirror, Simon’s Cat and MasterChef.
The post Banijay Asia and NODWIN Gaming form Strategic Partnership to Amplify Youth Engagement in India appeared first on European Gaming Industry News.
Today, British Twitch sensation Aimee ‘Aimsey’ Davies has been unveiled as the newest Red Bull Player.
Best known for their high-energy content across Twitch and TikTok, Aimsey has built a devoted community through their inclusive, entertaining streams of titles like Minecraft and Among Us. In 2022, they were awarded LGBTQ+ Streamer of the Year at the Gayming Awards, in recognition of their impact within the gaming and LGBTQIA+ communities.
As a Red Bull Player, Aimsey will be supporting major Red Bull UK gaming initiatives throughout the year and representing the brand across their streaming platforms.
I wanted to share some further background on Aimsey and their addition to the Red Bull player roster, in case it’s of interest to your readers:
- Aimee ‘Aimsey’ Davies is the newest addition to the Red Bull UK Player roster, joining a growing lineup of renowned streamers including Mongraal, AngryGinge, Ludwig and Tarik, alongside traditional athletes like F1 World Champion Max Verstappen and Liverpool’s Dominik Szoboszlai.
- With a combined following of over 4.8 million across Twitch and TikTok, and a reputation for fostering inclusivity and authenticity in gaming, Aimsey is known for creating safe, entertaining spaces that extend beyond gameplay.
- As a Red Bull Player, Aimsey will play a key role in Red Bull UK’s upcoming gaming projects, continuing to champion representation and creativity in the streaming world.
- The Welsh native began streaming in 2018 at the age of 16. Since then, Aimsey has cultivated a vibrant community, becoming a prominent figure in the Minecraft streaming scene, collaborating with top creators including Tubbo, TommyInnit, Hannahxxrose and 5up.
Red Bull Player Aimee ‘Aimsey’ Davies said: “Becoming a Red Bull Player is an incredible milestone for me. I’m such a huge fan of the brand and how it champions individuality and creativity, and you can see how those values echo in everything I do with my content and community. I’m so excited for the future with everything we’ve got planned together for my community!”
The post British Twitch star Aimsey announced as newest Red Bull Player appeared first on European Gaming Industry News.
The Esports World Cup Foundation (EWCF) and GeoGuessr announced that GeoGuessr will join the Esports World Cup Festival tournament program, a new series of competitive events held alongside the Esports World Cup 2025 (EWC). The Esports World Cup and its accompanying EWC Festival will take place in Riyadh, Saudi Arabia, from July 7 through August 24.
The EWC Festival will play host to a Last Chance Wildcard Tournament for the 2025 GeoGuessr World Championship. Taking place during Week 3 (July 21–27), the last chance tournament will feature a $20,000 prize pool and award two spots for the GeoGuessr World Championship later this year in Copenhagen on August 29–30. 16 of the top ranked GeoGuessr players will be invited to compete for the final two places on the global stage.
Celebrated for transforming online exploration into a competitive experience, GeoGuessr joins the EWC Festival as a global fan favorite. Launched in 2013, the geography-based guessing game gained worldwide momentum in 2020, similar to Chess, which also debuts at EWC 2025 this year. Since then, GeoGuessr has attracted millions of players to its browser-based and Steam platforms, connecting players through exploration of countries, continents, and cultures. Using the widely recognized Google Street View, GeoGuessr makes exploring the world accessible to all.
“We’re excited to welcome GeoGuessr to the Esports World Cup 2025 as part of our EWC Festival tournament program,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation. “Few games have captured the imagination of players around the world quite like it – its blend of exploration, puzzle solving, and fast-paced competition has turned it into a global phenomenon. Together, we are bringing GeoGuessr’s official tournament to the Middle East to grow global ecosystems, expand opportunities for players and fans, and showcase the diversity of modern competitive gaming on the world’s biggest stage.”
Since launching the official GeoGuessr World Championship in 2023, the game has further elevated itself into a professional esport, with elite players and creators drawing global audiences across competitive circuits and livestreams.
The inclusion of GeoGuessr at EWC represents a major milestone for the game’s competitive scene, placing it alongside iconic titles and opening new opportunities to reach players and fans worldwide. The EWCF remains committed to providing games with strong communities and competitive potential the platform to grow and thrive.
The Esports World Cup Festival is a global celebration of gaming and esports culture. From esports tournaments and live music stages to retro arcades, anime cafes, cosplay shows and creator studios, the EWC Festival invites millions to explore and play together in the heart of Riyadh during the Esports World Cup.
The Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post GeoGuessr Joins the Esports World Cup Festival 2025 appeared first on European Gaming Industry News.
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