Press Releases
CHANGING THE GAME: SPECSAVERS LAUNCHES BRAND NEW ROBLOX OBBY

Specsavers has launched a new Roblox Obstacle Course (Obby) to drive awareness among Gen Alpha
Specsavers has unveiled the ‘Specsavers Obby’, a new branded obstacle course game and virtual merchandise giveaway on Roblox, marking the high-street retailer’s commitment to educating younger generations and continued steps into the gaming space.
A UK market first for the optical industry, the partnership is in collaboration with pioneering game development studio Dubit and Specsavers’ social media agency, Tangerine, and has brought the iconic Specsavers brand into three highly popular Roblox games: Super Fun Obby, Chill Obby, and Ultimate Easy Obby, all developed by games production group, Banana Studios.
As part of the five Specsavers’ levels, players will be able to interact with branded virtual items from the retailer and have the chance to collect 10 limited edition Specsavers’ themed UGC (User-Generated Content) items, including glasses, hearing aids and even a Snellen Chart sandwich board, which players can opt to equip their avatars with throughout the Roblox universe.
Within the first five days of being live, the game has proven to be incredibly popular, garnering over 220,000 UK plays, with over 50,000 UGC items redeemed in the first ten hours of the Specsavers Obby hitting the platform.
The unique obby features numerous eye and ear-based obstacles for players to overcome, question gates relating to health messaging and advice from in-game optometrists. Players also have to navigate a maze using hearing cues to help them navigate to the exit.
Recognising Roblox’s vast potential and appeal, Specsavers aims to expand its reach and connect with a demographic increasingly drawn to digital entertainment and engagement.
Lisa Hale, Head of Consumer PR, Brand Activation & Social Media at Specsavers, said of the partnership: “We’re always looking for new ways to engage with our customers and share relevant health messaging in easy, yet creative ways. So, we’re excited to get involved with the Roblox community and take our first step into the gaming world.
“This collaboration allows us to connect with younger audiences in an interactive way, that will feel completely natural to them. Conditions such as digital eye strain and myopia have all become more prevalent over recent years, so we want to encourage gamers of all ages, to look after their most valuable pieces of gaming equipment – their eyes and ears.”
With over 355 million monthly active users, Roblox represents a pivotal market for Specsavers to interact with younger audiences, including Gen Alpha, engaging with them in an immersive and interactive manner.
“We’re thrilled to collaborate with Specsavers on this innovative project,” said Matthew Warneford, CEO at Dubit. “Roblox’s immersive platform allows brands like Specsavers to authentically connect with notoriously hard-to-reach younger users, fostering meaningful interactions and experiences.”
Mary Harding, Joint CEO at Tangerine finished by saying: “As a social agency, we’re always looking to innovate our offering and work with partners who want to push boundaries in their respective spaces. Specsavers and Roblox might not seem the most obvious fit, but when we explored the possibilities, it became clear that this was the perfect way to reach the Gen Alpha, in a natural space for them.”
The post CHANGING THE GAME: SPECSAVERS LAUNCHES BRAND NEW ROBLOX OBBY appeared first on European Gaming Industry News.
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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
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Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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