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Africa

ESA Gaming adds to Africa presence with multi-country Betway deal

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ESA Gaming, the innovative games provider, has signed a significant commercial deal with leading global online betting and gaming brand Betway, to bolster its reach across the African continent.

The agreement will see an initial tranche of top-performing content, including Mine and Crash games, go live across key targeted markets, such as Tanzania, Nigeria, Mozambique, Zambia, and Malawi.

The tie-up with the Super Group-owned brand has significantly boosted ESA Gaming’s footprint in Africa.

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The continent has emerged as a key target for the provider, with its array of light-weight games proving extremely popular in markets where mobile connectivity speeds may vary wildly.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “Betway is a brand with a large global presence, and we’re delighted to expand across Africa with this latest partnership.

“Our products have been immensely well received across the continent and we look forward to bringing our games to Betway’s player base.”

Laurence Michel, CEO of Betway in Africa, said: “ESA Gaming’s mobile-friendly portfolio continues to resonate well with players across the continent, and we’re very pleased to launch their top-performing titles to our customers in five of our key markets in Africa, further enhancing our offering with unique and popular content that we know our customers will enjoy the experience of playing.”

The post ESA Gaming adds to Africa presence with multi-country Betway deal appeared first on European Gaming Industry News.

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Africa

SIS partners with Bitville Gaming to accelerate progress in Africa

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SIS (Sports Information Services), the leading multi-channel and content supplier of 24/7 live betting services, has signed an agreement with Bitville Gaming to deliver its products to sportsbooks in regulated markets across Africa.

The deal, which covers premium racing content featuring over 65,000 annual horse and greyhound racing events annually, SIS’ round-the-clock Competitive Gaming products (eBasketball and eSoccer), and Numbers draws, including the original 49’s live draw, with fixed odds betting on live numbers draws significantly enhancing the reach of SIS across Africa.

SIS has worked alongside Bitville Gaming to develop region-specific iframes for its popular betting content, providing a clean, attractive, and engaging front end with a much quicker integration.

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As a leading specialist in B2B products, Bitville Gaming offers a comprehensive retail and online betting solution for betting operators and platform providers, including a large selection of state lotteries.

Joe Andrews, Head of Sales – Africa at SIS, said: “We have made great strides recently in the African market and this is a deal that will help us to supercharge our progress across regulated markets. Bitville Gaming has great reach and in taking all of our products, we believe we can serve its operator partners with compelling, 24/7 entertainment.

“The new iframe that has been designed is also perfect for engaging with the huge number of live numbers draws fans in the region.”

Andrew von Hoesslin, CEO at Bitville Gaming, said: “We are always looking for new products to offer to our operator partners and the portfolio provided by SIS is full of richly engaging products. From racing to Competitive Gaming and live numbers draws, this agreement enables us to give operators and their players a range of entertainment options that are proven to appeal to African audiences.”

The post SIS partners with Bitville Gaming to accelerate progress in Africa appeared first on European Gaming Industry News.

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Africa

EGT Tanzania consolidates its status as a leader in Africa with a major installation at Grand Leone Casino in Sierra Leone

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Euro Games Technology continues its fruitful collaboration with Gaming IQ in Africa. After the large-scale installation in Grand Palace Casino in Cameroon several months ago, the Bulgarian manufacturer of gaming equipment recently made another big delivery of more than 60 cabinets in the reputable Grand Leone Casino in Sierra Leone, the operator’s biggest establishment in Free Town. Thus, EGT became the main supplier of the casino, which currently has a total of 80 machines.

Its guests now have the chance to enjoy some of the most popular products in EGT’s portfolio. Among them are the top performers from Vega Vision Series, as well as the Premier Series bestsellers P 24-24 Up, P 27-27 St Slim and P 42V St Curved, which are among the most successful slot cabinets in the African markets. Super Premier also made its debut in the country, having demonstrated the same excellent performance as the other models. All machines are equipped with the well-known Collection Series multigames: Gold, Purple, Union, Orange, Green and Fruits Collection, featuring some of EGT’s most popular titles on a global level. The players’ experience is complemented by the opportunity to try their luck with the well-established in the local markets Lady’s Cards and Premium Link jackpots. At their disposal are also several S-line terminals connected to a live and an automated roulette wheel and offering the latest multiplayer software of the company: King 3 and 4, Multiplay and Royal multigame mixes.

EGT’s casino management system Spider has been installed in Sierra Leone for the first time. After the impressive results it showed at Grand Palace Casino in Cameroon, the operator decided to implement it here and it is already successfully assisting for the easy and efficient management of the daily activities in Grand Leone Casino as well.

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“With this installation, EGT became the leader in Sierra Leone with 60% market share,” commented Lilia Georgieva, CEO of EGT Tanzania. “We would like to thank our valued partners from Gaming IQ, who once again chose to provide one of their top gaming locations with our products. I highly appreciate that they place their trust in us and I believe that we will fully meet the high expectations they have for us.”

Delcho Petrov from Gaming IQ also shared his positive feedback regarding the new collaboration with EGT: “We are extremely happy and grateful for achieving this project at the beautiful and reputable property of Grand Leone Casino. The property now offers two VIP Slot Areas and various gaming spaces to accommodate each type of customer and has the highest footprint of slot machines in Sierra Leone. Our Collaboration with EGT has proven again a successful product delivery.  We continue to strive for delivering quality and modern products and to develop the African casino market. We look forward to our upcoming projects in different countries and expanding our footprint.”

The post EGT Tanzania consolidates its status as a leader in Africa with a major installation at Grand Leone Casino in Sierra Leone appeared first on European Gaming Industry News.

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BGaming debuts in Africa with Premier Bet

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Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.

Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.

Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.

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Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.

Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”

Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.

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