Australia
Rabbitohs and Bulldogs Pledge Three More Years to Tackle Sports Betting Advertising

Fans of the South Sydney Rabbitohs, Canterbury-Bankstown Bulldogs and the NRL will enjoy more games with less sports betting advertising thanks to extended partnerships with the New South Wales government’s Reclaim the Game initiative that will see commitments from both clubs continue for another three years.
Both extensions come after two successful years partnering with Reclaim the Game, with meaningful contributions made to changing attitudes towards sports betting across their respective communities.
The 2023 Reclaim the Game survey shows that Rabbitohs and Bulldogs supporters are now much more aware of where to seek support for issues with gambling.
Since forming the partnerships, members and fans have shown a marked increase in awareness of GambleAware services, with around one in three Rabbitohs and Bulldogs supporters now aware of the dedicated website and helpline.
To continue their stance against betting advertising, both clubs agree to not display betting ads at their home games, to promote Reclaim the Game through their communication channels and continue to educate players, staff and fans about gambling risks.
The Rabbitohs and Bulldogs go head-to-head this Friday, March 29, at Accor Stadium Homebush.
Since launching in 2020, the New South Wales government’s Reclaim the Game program has been a huge success, now boasting eleven partners across five codes including AFL, A-League, cricket, NBL and NRL. Through the support, the initiative has reached millions through more than 260 games, both on television and in stadiums. For more information visit: www. Gambleaware. nsw. gov. au/resources-and-education/awareness-campaigns/reclaim-the-game. If you or someone you care about needs support or advice, please call GambleAware on 1800 858 858 for free and confidential help and support 24/7.
“NRL games draw huge crowds and receive extensive media coverage,” the Director of the Office of Responsible Gambling, Alison Parkinson, said. “The NRL is highly intertwined with betting advertising and sponsorships, increasing the risk of gambling harm among fans. The Rabbitohs and Bulldogs have been pioneers against the saturation of betting ads in the NRL, helping to make their game days a family-friendly experience.
“Family traditions often shape support for a club and attitudes towards gambling can also be passed down through generations. We are pleased to see the Rabbitohs’ and the Bulldogs’ commitment to addressing this issue, highlighting the potential harms that gambling can cause individuals, families and society.”
“We are thrilled to extend our partnership with Reclaim the Game,” the Chief Executive Officer for the South Sydney Rabbitohs, Blake Solly, said. “Its commitment to being part of a positive social movement aligns with the values of our club and we are excited to continue working together to challenge the notion that gambling is a normal part of sport.”
“In 2022, we joined forces with Reclaim the Game to say no to sports betting advertising,” the Chief Executive Officer for the Canterbury-Bankstown Bulldogs, Aaron Warburton, said. “It was a first of its kind partnership for our club and one we are extremely proud of, challenging the notion that betting is a normal part of the game.
“Rugby league is one of the most entertaining sporting experiences on offer and we firmly believe that our members and fans should be able to watch and enjoy this great game without constant advertising from sports betting companies. The contests, rivalries, skills and personalities within our game are what make it so attractive to millions of viewers and we couldn’t put it better than to say, don’t let a bet take you away from the game.”
The post Rabbitohs and Bulldogs Pledge Three More Years to Tackle Sports Betting Advertising appeared first on European Gaming Industry News.
Australia
NSW Government Launches New Gambling Awareness Campaign

The NSW Government has launched a new GambleAware campaign, Safer Gambling, Stronger Communities, aimed at preventing and reducing gambling harm in Aboriginal communities across the state.
Using culturally meaningful animations created by young filmmakers at the Jumbunna Institute for Indigenous Education and Research, the campaign encourages Aboriginal people to reflect on their gambling and make safer choices.
Office of Responsible Gambling (ORG) Director Alison Parkinson said the campaign, which will run until June across traditional media and digital platforms, directs viewers to the GambleAware website where they can access further information and support services.
“We know that gambling harm disproportionately affects Aboriginal communities, which is why this campaign is so important,” Ms Parkinson said.
“It speaks directly to First Nations people in a way that is culturally relevant and meaningful.”
The initiative is backed by the Hospitality and Racing Group’s new Aboriginal Stakeholder Strategy which partners with Aboriginal communities to deliver culturally responsive programmes and policies.
Ms Parkinson said it is vital Aboriginal communities have access to the right support, with important messages delivered directly to them.
“By empowering First Nations communities with knowledge and resources, we can help break the cycle of gambling harm and advance closing the gap towards a safer, healthier future for generations to come,” Ms Parkinson said.
ORG has allocated $100,000 from the Responsible Gambling Fund to support the initiative.
The post NSW Government Launches New Gambling Awareness Campaign appeared first on European Gaming Industry News.
Australia
WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING”

Waterhouse VC, an investment fund specialising in the technology layer of the global gambling industry, has secured an option in Maincard, a “Shopify of Online Betting” platform targeting the launch of fully customisable licensed online betting sites in under 30 minutes.
Maincard targets the $1 trillion iGaming market by replacing months of development work, cumbersome licensing and complex integrations with a subscription-style workflow. Crypto-native founders, influencers and digital communities can spin up branded betting sites, monetise their audiences and retain full upside ownership from day one.
“iGaming still suffers from high startup costs and significant technical and regulatory friction,” said Tom Waterhouse, Chief Investment Officer of Waterhouse VC. “We’re seeing strong potential in platforms that can streamline development, similar to how Shopify revolutionised e-commerce. The sector is ripe for innovation that allows new entrants to focus on player acquisition and retention rather than backend development.”
“Waterhouse VC’s deep domain knowledge and network will accelerate our go-to-market,” said Valerii Makovetskii, Founder and CEO of Maincard. “We’ve developed strong technical foundations with our crypto-friendly payments gateway already powering third-party casinos. The next step is to make launching a betting site as easy as launching an online storefront.”
The investment aligns with Waterhouse VC’s approach of identifying promising B2B technology companies serving the wagering industry and negotiating options to acquire stakes in these businesses.
Maincard platform vision:
- Launch in <30 minutes — drag-and-drop, no code required
- End-to-end compliance — licensing, KYC/AML, fraud, payments, customer support and marketing handled by Maincard
- 15,000+ casino games & 1,000+ sportsbook markets out of the box
Maincard is currently raising USD $3M to scale its sales team and launch multiple brands from the waiting list by the end of Q3 2025.
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Australia
Martin Pakula Named Chair of Crown Melbourne

Crown Resorts has announced that The Hon. Martin Pakula will join the Board of Crown Melbourne, effective May 1, 2025, and will succeed Mr. Ian Silk, as Chair, from July 1, 2025.
As Chair, Mr. Silk has successfully led Crown Melbourne through a period of unprecedented remediation and transformation during the past two and a half years. Mr. Silk’s strong leadership through the organisation’s operational and cultural transformation, saw Crown Melbourne regain its licence from the Victorian Gambling and Casino Control Commission. To ensure a seamless transition Mr Silk will remain in his role until 1 July 2025.
As incoming Chair, Mr. Pakula brings a wealth of experience to the position, having previously served as Attorney-General, and Minister for Tourism, Sport, and Major Events in the Victorian government. He currently serves as Chair of the Australian Grand Prix Corporation.
Crown Resorts CEO, Mr. David Tsai, said: “Martin’s appointment comes at an exciting time as Crown continues to focus on innovation and growth. I look forward to Crown benefiting from Martin’s extensive industry and leadership experience. I would like to express my sincere thanks to Ian for his exceptional leadership and the pivotal role he played in overseeing Crown Melbourne’s extensive transformation.”
Mr. Silk said: “It has been an honour to serve as Chair. I am extremely proud of what we have achieved over the past two and a half years, and I want to thank everyone at Crown Melbourne for their dedication and hard work. I’m confident Crown Melbourne will continue to thrive with Martin’s leadership.”
Mr. Pakula said: “I am delighted to accept the role of Chair at Crown Melbourne and to play a role in its exciting future. Crown is an iconic business that is a critical part of Victoria’s economy, tourism and entertainment industry.”
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