partnerships
BOLDPLAY GAMES NOW LIVE WITH ALEA
Sought-after software provider teams up with award-winning aggregator in huge new deal
Leading developer of premium online casino games, Boldplay, has announced the completion of a brand-new partnership agreement with Alea that will see its full suite of over 100 titles added to the latter’s ever-expanding portfolio.
With the current Boldplay line-up boasting cutting edge slots like the recently-launched Paddy’s Pints and the heavyweight smash, Brute Force, as well as table games, bingo and keno releases and virtual scratch cards, the deal will enable the provider to connect with new players around the globe while also helping Alea significantly broaden the range of titles it supplies to operators.
Boasting a catalogue of well over 10,000 releases, Alea is considered to be one of the industry’s premier casino game aggregators and has many awards to prove it.
Launching in 2019, Boldplay has carved out an equally formidable reputation in iGaming thanks in no small part to its engaging games, rewarding jackpots and signature free spins features. Resonating with both players and operators alike, the provider is currently certified to distribute games in the UK, Malta, Gibraltar, Isle of Man and Portugal, with more jurisdictions soon to follow.
As such, this meeting of two prominent industry players comes as great news for any online casino platforms that use Alea for their game aggregation needs, with operators now able to offer customers the hottest Boldplay titles without needing to update their existing integration.
Speaking on the new partnership with Alea, Boldplay Commercial Director, Gary Francis, said: “With well over 10,000 releases in their current line-up and multiple awards already under their belt, there can be no doubt that Alea are one of the iGaming industry’s top aggregators and we feel very honoured that they’ve now chosen to add Boldplay games to their prestigious portfolio.
“It goes without saying that such a high-profile collaboration will further Boldplay’s efforts to ensure our games are seen by as many players in as many markets as possible, but from an operator’s perspective, I think our titles will really help them increase engagement as they introduce users to a unique range of themes and features they won’t find from any other provider.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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