partnerships
BOLDPLAY GAMES NOW LIVE WITH ALEA
Sought-after software provider teams up with award-winning aggregator in huge new deal
Leading developer of premium online casino games, Boldplay, has announced the completion of a brand-new partnership agreement with Alea that will see its full suite of over 100 titles added to the latter’s ever-expanding portfolio.
With the current Boldplay line-up boasting cutting edge slots like the recently-launched Paddy’s Pints and the heavyweight smash, Brute Force, as well as table games, bingo and keno releases and virtual scratch cards, the deal will enable the provider to connect with new players around the globe while also helping Alea significantly broaden the range of titles it supplies to operators.
Boasting a catalogue of well over 10,000 releases, Alea is considered to be one of the industry’s premier casino game aggregators and has many awards to prove it.
Launching in 2019, Boldplay has carved out an equally formidable reputation in iGaming thanks in no small part to its engaging games, rewarding jackpots and signature free spins features. Resonating with both players and operators alike, the provider is currently certified to distribute games in the UK, Malta, Gibraltar, Isle of Man and Portugal, with more jurisdictions soon to follow.
As such, this meeting of two prominent industry players comes as great news for any online casino platforms that use Alea for their game aggregation needs, with operators now able to offer customers the hottest Boldplay titles without needing to update their existing integration.
Speaking on the new partnership with Alea, Boldplay Commercial Director, Gary Francis, said: “With well over 10,000 releases in their current line-up and multiple awards already under their belt, there can be no doubt that Alea are one of the iGaming industry’s top aggregators and we feel very honoured that they’ve now chosen to add Boldplay games to their prestigious portfolio.
“It goes without saying that such a high-profile collaboration will further Boldplay’s efforts to ensure our games are seen by as many players in as many markets as possible, but from an operator’s perspective, I think our titles will really help them increase engagement as they introduce users to a unique range of themes and features they won’t find from any other provider.”
Sky Vegas has been announced as the headline sponsor of The Fortune Hotel, a brand new ITV1 reality entertainment show hosted by comic actor, Stephen Mangan, and produced by Tuesday’s Child.
The new series, set in a five-star resort in the Caribbean, is a gripping new format which sees contestants work in pairs to compete against other hotel guests and get their hands on a briefcase containing a life changing amount of money.
10 pairs of contestants will arrive at The Fortune Hotel, where they will be given an all-important briefcase. Inside one case is the ultimate jackpot of £250,000 in cash, while eight are empty, and one contains the dreaded Early Checkout Card – whichever pair is left holding that case at the end of each show will see their stay brought to a dramatic, premature end.
Guests will attempt to figure out who is in possession of the cash case, whilst trying to keep the contents of their own a secret, and viewers will be treated to a blend of suspense, subterfuge and glamour as the duos compete over eight episodes.
Airing on Monday 13 May on ITV1 and ITVX (and STV in Scotland), Sky Vegas’ sponsorship includes 80” of accreditations per episode, spanning Monday-Thursday over a two-week period.
The sponsorship deal also includes 10” bumpers around free programme streaming content on the ITVX and STV Player, including website and mobile apps*.
Sky Vegas also has rights to include The Fortune Hotel logo and reference to the sponsorship across their own platforms, including website and social media.
Commenting on the sponsorship, a Sky Vegas spokesperson said: “The Fortune Hotel has the potential to be the next big TV hit, and we are incredibly excited that we are going to be a part of this new show with ITV.
“Our customers enjoy fun and entertaining games, so this sponsorship opportunity just made sense. We’re looking forward to watching the show and enjoying all of its twists and turns with the rest of the nation.”
Bhav Chandrani, Director of BE Studios, added: “It’s brilliant to be bringing a brand new format to screens and The Fortune Hotel is real shout-at-the-telly fun. It’s going to be full of twists and turns as we get to watch the gameplay unfold.”
The post Sky Vegas to sponsor new ITV reality show appeared first on European Gaming Industry News.
partnerships
Red Rake Gaming presents some of its games on Swiss4Win, the online brand platform from Casino Lugano
Premium casino content developer, Red Rake Gaming, partners with Swiss4Win, the online brand from Casino Lugano, to distribute their high-end and innovative suite of top performing casino games into the regulated Swiss market.
The collaboration will grant Swiss4Win access to Red Rake Gaming studio’s outstanding array of top-tier games. Among these, there are renowned titles such as Guardians of Luxor featuring scatters, mini-games, special wheels, 1st of the Irish with its multiple features and captivating cascading reels, and others such as Mega Rich, Ultra Burst, 2 Kings of Africa, Guardian of Ra.
These games have already captured the hearts of players worldwide and are currently leading the charts in several regulated European markets and this strategic and commercial partnership is part of the supplier’s plans to expand across Europe and supply innovative games to operator partners worldwide.
Nick Barr, Managing Director for Red Rake Gaming Malta, commented on the partnership stating: “We could not be more thrilled to partner with Swiss4Win, who are a dominating force in the Swiss market thanks to their player first approach and delivery of the best service to their players. We are very confident the Red Rake Games will play a strong part in Swiss4Win’s continued growth and delighted to work with all the team at Casino Lugano.”
Paolo Sanvido, Chief Executive Officer at Casino Lugano/Swiss4Win, said: “Red Rake Gaming is an innovative brand in the online gaming industry. The inclusion of their innovative titles within our gaming platform is something we welcome with great enthusiasm, confident that we will deliver an even more fun and engaging gaming experience.”
The post Red Rake Gaming presents some of its games on Swiss4Win, the online brand platform from Casino Lugano appeared first on European Gaming Industry News.
Apricot
Super Group Announces Key Terms of Strategic Transaction to Assume Full Control of its Sportsbook Technology Platform
Super Group, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, announced that it has entered into definitive agreements to assume full control of its sportsbook software technology licensed by Apricot, Super Group’s long-standing software partner.
The transaction brings Super Group closer to its goal of fully owning and controlling its sportsbook technology across its worldwide markets, giving the company the capability to apply this technology stack to any properties it may buy or build in the future.
Super Group has agreed to acquire this technology for a total consideration of c.€140 million from Apricot’s licensor, plus additional amounts payable if certain earn-out conditions are achieved. The upfront consideration consists of c.€100 million, which will be paid in the form of cancellation of an outstanding loan. Super Group will pay an additional €40 million in two equal payments over the next two years, of which up to €20 million may be paid in ordinary shares of Super Group at its sole discretion. Additional payments of up to €210 million could be made through a contingent earn-out mechanism if Super Group’s sportsbook revenue more than doubles during the earn-out period which runs through December 31, 2035. The earn-out is calculated as a percentage of monthly sportsbook net gaming revenue, ranging from a low single-digit to high single-digit percentage.
Neal Menashe, Chief Executive Officer of Super Group, said: “I’m delighted that we have now concluded terms for the sportsbook – we have been working closely to agree to an equitable deal with a favorable structure for both parties. This is an exceptional opportunity for Super Group to take full control of our sportsbook technology, which would enable maximum flexibility for organic growth as well as M&A opportunities. We’ll continue to deliver the best sports betting and gaming experience to our customers around the world as the benefits of this deal are realized.”
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