Extended partnership announced ahead of next week’s Unity Cup tournament in London

Leading African sportsbook Bet9ja has renewed its support for the Nigeria national team ahead of the 2025 Africa Cup of Nations.

Bet9ja collaborated with Nigerian Football Federation partners Sportdotcom for AFCON 2023 to launch the first ‘Let’s Do It Again’ campaign – in reference to the fact Nigeria are hunting for their fourth continental title.

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The partnership has now been extended for AFCON 2025 after Nigeria booked their place at the tournament, which kicks off in Morocco in December. The Super Eagles have been drawn alongside Tanzania, Tunisia and Uganda in Group C of the tournament.

The announcement comes ahead of next week’s Unity Cup tournament, in which Nigeria, Ghana, Jamaica, and Trinidad and Tobago will go head to head at Brentford’s Gtech Community Stadium. The tournament sees semi-final matches on May 27 and May 28, ahead of the final on May 31.

Bet9ja is Nigeria’s leading sportsbook and is powered by Logifuture, global leader in B2B operations providing state-of-the-art iGaming products and services.

Bet9ja chairman Kunle Soname said: “We’re proud to renew our support for the Super Eagles as they ramp up their preparations for another tilt at the AFCON title. After lifting the trophy in 1980, 1994 and 2013 we’re backing them to go all the way again – Let’s Do It Again for 2025!

“Football is a unifying force across Africa and our partnership reflects our deep commitment to the game, the fans, and the future of Nigerian sport. This renewed partnership is about more than just brand alignment – it’s about national pride and shared ambition.

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“By supporting the Super Eagles once again, Bet9ja aims to rally fans across Nigeria and beyond, reigniting the spirit of belief and unity that football brings to the nation.”

Toyosi Oyetunji, Senior Partner at Sportdotcom Limited, said: “At Sportdotcom, we are proud to once again partner with Bet9ja on the Let’s Do It Again campaign for the Super Eagles as they head to AFCON 2025 in Morocco. The buzz we created together during the last tournament was only the beginning. This time, we’re taking it to the next level – with more energy, more passion, and an unshakable belief in our team. As the Super Eagles chase a historic fourth title, we’re rallying Nigerians everywhere to dream big and stand united. Let’s Do It Again… Naija 4 the win!”

The VentureMax Group which is reshaping the nature of investments, game design and digital advertising in the iGaming space has been confirmed as headline sponsors of the first Pitch iGB taking place Wednesday 2^nd July at ExCeL London.

Celebrating the entrepreneurial spirit which sits at the heart of iGaming the competition is being described as the ‘Ultimate Startup Showdown’ providing an opportunity for five visionary companies to battle it out in front of top investors for the chance to win the prize of £10,000.

Pitch iGB is open to bold, ambitious startups that have been founded within the last three years and who are seeking investment and strategic partnerships. In addition to the £10,000 prize pot, participating in Pitch iGB provides a raft of benefits including massive industry exposure, unparalleled networking opportunities with potential investors/partners and expert feedback from top industry judges. All sectors of the industry are submitting applications including Game Developers, SEO and AI Innovators, Affiliate Tools and Solutions Providers as well as iGaming Disruptors.

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Heralding the importance of the initiative Justin Anastasi CEO of the VentureMax Group said: “Pitch events like this are where the future of our industry is born. It’s a space where bold thinkers propel real innovation and show us the kind of grit that turns ideas into market-leading companies. At VentureMax, we back founders who are ready to build something formidable, so I’m genuinely looking forward to judging at Pitch iGB and meeting the startups who will help shape our future. Let’s see who’s going to shake things up this year!”

Naomi Barton, Global Portfolio Director responsible for iGB L!VE added: “Entrepreneurship is in the DNA of the iGaming community and I am delighted that Justin and the VentureMax Group will be supporting the next wave of industry pioneers and helping them to fulfil their potential. Pitch iGB is more than a competition – it’s a launchpad for startups on what is the biggest stage in iGaming.  Quite simply, if you have an innovative, scalable and game-changing idea Pitch iGB is your stage!”

Startups have until May 26 to complete the Pitch iGB application form and upload a two minute YouTube video showcasing their business. Five finalists will make it to the live showdown which will comprise a four-minute pitch and an additional four-minute Q&A with the industry judging panel. One startup will then be crowned Pitch iGB Champion and take home the £10,000 prize pool.

iGB L!VE (2^nd– 3^rd July, ExCeL London) will welcome a projected 15,000 igaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing.