partnerships
Sportingtech strikes new partnership with leading content supplier RubyPlay
Award-winning provider to boost portfolio with cutting-edge content
Full-service betting and gaming platform provider Sportingtech has partnered with energetic iGaming development studio, RubyPlay, to integrate its portfolio of entertaining slot games into its platform.
The addition of RubyPlay’s content will significantly boost Sportingtech’s offering which already boasts more than 100,000 titles from over 100 carefully selected global partners.
Games will include Immortal Ways Diamonds, Diamond Explosion 7s, and Mad Hit Marlin Bonanza as Sportingtech cements its status as the number one platform provider across the LatAm region, which is a major focus for the brand in 2024.
RubyPlay is a progressive and innovative iGaming company specialising in designing and developing engaging slot games, with additional tools and support to add value to its operator partners.
This latest partnership deal reinforces Sportingtech’s ambitious growth plans, as it aims to further expand across regulated markets, with an emphasis on delivering tailored content and products to its vast number of partners.
Robert Nevill, Senior Commercial Manager at Sportingtech, said: “We are always seeking ways to enhance the content portfolio that we provide to our operator partners. RubyPlay has created a strong reputation in the LatAm market and integrating its library of slots will go a long way to ensuring operators can deliver a diverse range of titles to its players.
“RubyPlay prides itself on creating unique gaming experiences and we are sure that the array of games will be well received by operators and players alike.”
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Being able to partner with a tier one provider in Sportingtech will further our ambitious growth plans, ensuring our content is engaged by as wide an audience as possible.
“Sportingtech prides itself on providing bespoke offerings and we are thrilled that our content is going to play a key part in its top class delivery to operators.”
Argentina
RubyPlay partners with BetWarrior to amplify growth in Argentina
RubyPlay, an innovative B2B iGaming development studio, has launched its content offering in Argentina with BetWarrior, strengthening the company’s long term expansion strategy in Latin America.
The partnership with BetWarrior sees Rubyplay’s in-demand games, including the popular Immortal Ways series and latest release Mad Hit Supernova, added to the leading sports betting and online casino platform in Argentina.
The integration of Rubyplay’s portfolio has first gone live in Buenos Aires City, with expansion into other major Argentinian provinces including Buenos Aires province and Mendoza to follow shortly.
Partnering with BetWarrior highlights RubyPlay’s commitment to providing exceptional entertainment to operators in Argentina, with the studio’s immersive content already proving popular with players across Latin America.
BetWarrior is increasingly growing its presence in Argentina, with the operator securing official sponsorship of the Argentine Soccer team and Las Leonas, Argentina’s national hockey team as well as recently being title sponsors for the 2024 Argentine Open of Tennis.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “RubyPlay’s strategic collaboration with BetWarrior welcomes a new era of growth for us and follows numerous recent deals in Latin America bolstering our presence in the region.
“Entering Argentina through BetWarrior will propel us forward with innovative iGaming experiences tailored for Latin American players.”
Santiago Gándara, Marketing Director at BetWarrior, added: “RubyPlay’s portfolio is an exciting addition to our growing online offering and we are thrilled to be working alongside them to mutually expand across the region.
“Teaming up with RubyPlay exemplifies our unwavering dedication to fortify our presence in Latin America, hosting more regionalised content on our platform to appeal to a growing number of players and continue to push the boundaries of offering unrivalled iGaming entertainment across Argentina.”
Arnold Hur
Gen.G Acquires League of Legends Data Analytics Platform YOUR.GG
Global esports organization Gen.G announced their acquisition of YOUR.GG, a data analysis and networking platform for League of Legends players. This partnership comes as a new method for Gen.G to enhance the Gen.G Global Academy experience for students in the program. Gen.G is the first global esports academy equipped with such advanced analytical tools to help expand their offering to players looking to improve their game to a professional level.
“Over the last few years, we’ve been hard at work pioneering what is now the world’s largest esports academy. With over 10,000 students having gone through our curriculum, we see the clear need to develop better tools that gamers, coaches, and parents need to create the best gamers possible. YOUR.GG’s best-in-class data, technology and analytics combined with millions of hours of our professional and academy student coaching will be able to unlock the next generations of esports tools that can help realize the true potential of every student and pro in our program,” Arnold Hur, CEO of Gen.G, said.
This acquisition underscores the importance of data and analytics in developing and refining esports talent, a core principle at Gen.G. YOUR.GG will power both its pro team players and its academy students with data-driven tools and reports to foster growth and provide better insight into scouting for new talent.
“We plan to pioneer a shift in how talent is developed and measured in esports. By developing a tool that will bring a level of analysis and precision to esports that mirrors the most sophisticated training environments in traditional sports. We want to take a holistic approach to measure not just the data within the game, but how a student responds to coaching and feedback,” Min Chang Cha, Founder of YOUR.GG and current VP of Technology at Gen.G, said.
partnerships
NuxGame expands Live Casino portfolio in latest partnership with Vivo Gaming
NuxGame, the experienced betting and iGaming software provider, has bolstered its Live Casino content offering through its latest agreement with the internationally renowned provider Vivo Gaming.
Famed for an eclectic mix of immersive gaming experiences, the multi-award-winning Live Casino provider’s entire portfolio will now become available to NuxGame’s customers.
Industry staples such as Roulette and Blackjack will be offered to operators through Vivo Gaming, alongside popular contemporary hits like Wheel of Fortune and Limitless Blackjack.
The provider’s titles and dealers are available in a variety of languages, allowing NuxGame’s global operators network the opportunity to enhance their catalogue whilst providing a more localised, geo-specific approach.
Vivo Gaming marks the latest studio to join NuxGame’s aggregation platform, which was recently shortlisted in the upcoming EGR B2B awards thanks to its player retention and acquisition tools such as free spins, network tournaments, live streamer promotions and custom thumbnails as well as its diverse selection of content from the industry’s leading providers.
This new agreement is the latest in an array of partnerships for NuxGame which has seen the platform provider become a one-stop shop for operators with services including Turnkey, Crypto Casino, Affiliate and Agent systems.
Dmitry Volkov CRO and Business Development at NuxGame at NuxGame, said: “We are thrilled to be partnering with Vivo Gaming and to further augment our impressive Live Casino offering.
“The agreement will allow operators to seamlessly localise their portfolio whilst simultaneously delivering players some of the most engaging experiences available on the market.”
The post NuxGame expands Live Casino portfolio in latest partnership with Vivo Gaming appeared first on European Gaming Industry News.
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