partnerships
Playtech and Veikkaus Forge Strategic Partnership to Elevate Live Casino Experience in Finland
Playtech has achieved a remarkable distinction by securing the winning tender in a rigorous Public Procurement Process for Live casino games, emerging as the chosen partner for Veikkaus, the Finnish state-owned and monopoly operator.
Playtech and Veikkaus have forged a long-term framework agreement, paving the way for an extensive partnership. With an initial duration of six years and the potential for extension, this agreement signifies a significant milestone in their collaboration, as it now encompasses the exciting realm of Live casino games.
Building upon their successful existing relationship, which encompasses online casino, online poker, retail VLT machines, and a casino management system, Playtech and Veikkaus are excited to extend their collaboration to the Live casino segment.
As a well-established supplier in the Nordic region, Playtech’s selection as Veikkaus’ Live casino games provider further demonstrates its industry-leading position. Under this partnership, Veikkaus will offer Playtech’s network Live games to its players as well as exclusive games from a new Veikkaus-branded studio, which Playtech will support to establish and operate in one of Playtech’s main studio facilities. The joint work around studio design is already well underway, where Playtech is working closely with Veikkaus’ product, design and brand marketing teams, contributing with its extensive knowhow and experience in setting up unique and exclusive Live studios that capture the essence of the operators’ brand strategy. The new contemporary-designed Veikkaus studio will feature Finnish-speaking dealers, initially overseeing a range of blackjack and roulette tables, providing an authentic and engaging gaming experience for Finnish players.
Riikka Seppänen, VP iCasino at Veikkaus adds, “We are delighted to collaborate with Playtech as our partner for Live casino games, following a comprehensive public procurement process. This strategic framework agreement marks an important milestone for Veikkaus as we expand our product portfolio to include Live casino games for the first time. We have been and continue to work diligently alongside Finnish authorities and regulators to ensure a robust regulatory framework is in place. With Playtech’s network of Live games and their support in setting up our dedicated Veikkaus-branded studio, we are excited to offer our Finnish players an immersive and authentic gaming experience. This partnership with Playtech reflects our commitment to providing top-quality entertainment to our valued customers.”
Fredrik Sylvander, Commercial Director at Playtech says, “We are thrilled to be selected as Veikkaus’ partner for Live casino games, and this long-term partnership is a testament to the strength of our Live product and further solidifies our position as a leading supplier in the Nordic region. We are excited to support Veikkaus in their first launch of Live casino games, providing Finnish players with an exceptional gaming experience. Together, we will leverage our expertise and market knowledge to deliver a tailored Live offering that meets the needs of the Finnish market and exceeds the expectations of Veikkaus’ customers.”
This long-term partnership between Playtech and Veikkaus within the Live Casino domain is a significant milestone for both companies. Together, they will leverage their expertise and market knowledge to create a Live offering specifically tailored to the Finnish market, ensuring an unparalleled gaming experience for Veikkaus’ customer base.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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