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Playtech and Veikkaus Forge Strategic Partnership to Elevate Live Casino Experience in Finland

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Playtech has achieved a remarkable distinction by securing the winning tender in a rigorous Public Procurement Process for Live casino games, emerging as the chosen partner for Veikkaus, the Finnish state-owned and monopoly operator.

Playtech and Veikkaus have forged a long-term framework agreement, paving the way for an extensive partnership. With an initial duration of six years and the potential for extension, this agreement signifies a significant milestone in their collaboration, as it now encompasses the exciting realm of Live casino games.

Building upon their successful existing relationship, which encompasses online casino, online poker, retail VLT machines, and a casino management system, Playtech and Veikkaus are excited to extend their collaboration to the Live casino segment.

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As a well-established supplier in the Nordic region, Playtech’s selection as Veikkaus’ Live casino games provider further demonstrates its industry-leading position. Under this partnership, Veikkaus will offer Playtech’s network Live games to its players as well as exclusive games from a new Veikkaus-branded studio, which Playtech will support to establish and operate in one of Playtech’s main studio facilities. The joint work around studio design is already well underway, where Playtech is working closely with Veikkaus’ product, design and brand marketing teams, contributing with its extensive knowhow and experience in setting up unique and exclusive Live studios that capture the essence of the operators’ brand strategy. The new contemporary-designed Veikkaus studio will feature Finnish-speaking dealers, initially overseeing a range of blackjack and roulette tables, providing an authentic and engaging gaming experience for Finnish players.

Riikka Seppänen, VP iCasino at Veikkaus adds“We are delighted to collaborate with Playtech as our partner for Live casino games, following a comprehensive public procurement process. This strategic framework agreement marks an important milestone for Veikkaus as we expand our product portfolio to include Live casino games for the first time. We have been and continue to work diligently alongside Finnish authorities and regulators to ensure a robust regulatory framework is in place. With Playtech’s network of Live games and their support in setting up our dedicated Veikkaus-branded studio, we are excited to offer our Finnish players an immersive and authentic gaming experience. This partnership with Playtech reflects our commitment to providing top-quality entertainment to our valued customers.”

Fredrik Sylvander, Commercial Director at Playtech says, “We are thrilled to be selected as Veikkaus’ partner for Live casino games, and this long-term partnership is a testament to the strength of our Live product and further solidifies our position as a leading supplier in the Nordic region. We are excited to support Veikkaus in their first launch of Live casino games, providing Finnish players with an exceptional gaming experience. Together, we will leverage our expertise and market knowledge to deliver a tailored Live offering that meets the needs of the Finnish market and exceeds the expectations of Veikkaus’ customers.”

This long-term partnership between Playtech and Veikkaus within the Live Casino domain is a significant milestone for both companies. Together, they will leverage their expertise and market knowledge to create a Live offering specifically tailored to the Finnish market, ensuring an unparalleled gaming experience for Veikkaus’ customer base.

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partnerships

Salsa Technology adds Wild Gaming titles to Salsa Gator

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Salsa Technology is pleased to announce a strategic partnership with Wild Gaming. The ambitious casino game development company has earned a reputation for producing innovative and engaging slot games.

Following this partnership, Wild Gaming’s portfolio is now seamlessly available on the Salsa Gator platform. This partnership will greatly enhance the gaming experience by combining Wild Gaming’s expertise in game development with Salsa’s unrivalled reach within the LatAm region.

Some of Wild Gaming’s best known releases to join Salsa Gator will be Mansion of Mysteries, Regal Crush Deluxe, and Triple Crush.

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Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “We are delighted to partner with Wild Gaming to bring their innovative slot games to our platform. The studio’s dedication to excellence and commitment to delivering exceptional gaming content align perfectly with our mission to provide our operators and brands with the best possible gaming experience for their players.”

Matthew Gera, CEO & Co-Owner added: “I’m proud to officially announce our partnership with Salsa Technology. This collaboration represents an exciting opportunity to expand our presence in the South American market and deliver our top-quality slot games to a broader audience. Together, we are committed to providing players with an immersive and thrilling gaming experience.”

The post Salsa Technology adds Wild Gaming titles to Salsa Gator appeared first on European Gaming Industry News.

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partnerships

Relax Gaming increases Italian presence via Octavian Lab aggregation deal

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Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.

Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.

This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.

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Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.

Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.

“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”

Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”

The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.

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Play’n GO announces release of second Play’n GO Music x MoneyGram Haas F1 Team Playlist

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Play’n GO, the world’s leading casino entertainment provider, has today announced the release of the second MoneyGram Haas F1 Team playlist, this time a cumulation of the sounds that inspire the team ahead of the Miami race weekend, the first of the American team’s home races this season.

Following the successful release of Ayao’s Anthems on the Play’n GO Music Spotify channel last month, the Team have come together to share the Haas’ Tracklist, the music that inspires them week in, week out, as they put everything in place for the strongest possible performance on race weekends.

MoneyGram Haas F1 Team fans will be able to experience the atmosphere of the team garage by listening to the playlist on the Play’n GO Music Spotify channel. The playlist consists of 51 songs, suiting a wide range of musical tastes. Fans will find something to enjoy from all genres, from modern pop and rock, to heavy metal, with the 1980s heavily featured.

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To listen to the Haas’ Tracklist playlist, please follow this link- https://open.spotify.com/playlist/5Qmkl1b0qtlg70ej3GnPH5?si=32869ffc19d44934&pt_success=1&nd=1&dlsi=c9074629d6f24f22.

Ebba Arnred, Chief Marketing Officer and Co-Founder of Play’n GO said: “Everyone at Play’n GO loved listening to Ayao’s Anthems, and we’re so excited to experience the music that inspires the Team to the success they’ve had this season. Music plays a big part in what we do here, and we’ve always taken pride in the work we put into our game soundtracks- we know they make a huge difference to the entire playing experience. We’re glad to see music is equally important to MoneyGram Haas F1 Team, and we wish them all the best ahead of the race in Miami this weekend!”

Ayao Komatsu, Team Principal at MoneyGram Haas F1 Team added: “I was so excited to share my playlist with the Play’n GO Music team last month, and I hope some of the songs I get inspiration from mean as much to you as they do to me. Now it’s the turn of the wider MoneyGram Haas F1 Team to share their musical favourites with you. Let’s hope they can inspire us all to further success in Miami this weekend- thanks to everyone at Play’n GO for all your support!

 

The post Play’n GO announces release of second Play’n GO Music x MoneyGram Haas F1 Team Playlist appeared first on European Gaming Industry News.

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