White Label Casinos Partners with The Mill Adventure to Deliver a Fully Bespoke Platform Offering

White Label Casinos (WLC), a world-class white-label online casino provider specialising in flexible and modular casino offerings, has partnered with leading technology provider The Mill Adventure.

Based in Malta, The Mill Adventure offers one of the industry’s most comprehensive iGaming platforms featuring unique in-house features and tools, streamlined compliance management, real-time data access, a diverse portfolio of games and payment solutions from leading providers and more.

As a result of this new partnership, WLC clients will be able to benefit from the platform’s vast arsenal of tools and capabilities, offering them far greater choice, flexibility and the opportunity to scale dynamically by tailoring solutions that best suit their needs.

With The Mill Adventure’s platform operators can leverage features designed to ensure efficiency in iGaming operations while boosting player acquisition, engagement and retention. These features include SmartLobbies, the industry’s first AI-driven, fully-automated casino lobby management solution, and promotional tools such as a loyalty shop, achievement levels, tournaments and a bonus system.

“The Mill Adventure’s platform is one of the most flexible and complete end-to-end platform providers for online gaming and we are thrilled to announce it as our latest partner to kick-start the year,” the Chief Executive Officer for WLC, Phil Pearson, said. “We are continuing to cement our position as the market leader in white-label casinos, providing a flexible and even better casino experience than ever before. With ICE London 2024 just around the corner, we look forward to offering more options, more flexibility and more premium casinos across our portfolio in 2024 and beyond.”

“We are delighted to be adding The Mill Adventure into our portfolio,” the Technical Projects Director for WLC, Sandra Bortolo, said. “This will significantly increase the flexibility and choice for our clients.”

“Right from the start, our goal has been to promote efficiency in iGaming from operational automation in running a casino to engaging players using a feature-rich toolset to deliver a more unique experience,” the Commercial Director for The Mill Adventure, Bjornar Heggernes, said. “That’s why we’re thrilled to partner with White Label Casinos, as, like it, we believe that building a competitive casino brand shouldn’t be complicated when you have the right platform.”