Press Releases
Microgaming unveils new corporate and Play It Forward websites
Pioneering platform software provider prepares to enter a new era of business with full visual rebrand that will redefine its identity and reinforce its value proposition
While 30 years is a milestone that very few iGaming companies get to achieve, Microgaming is proudly stepping into its fourth decade of operation with the announcement of a full visual rebrand for both its main corporate and Play It Forward websites.
The decision to update the visual language of the brand marks the beginning of what should be a transformative journey for Microgaming, with the company looking to return to its roots as a leading platform software provider – a position it has held since the business’s inception in 1994.
Though the Microgaming name and logo will remain untouched as a symbol of the company’s legacy and the 30 years of evolution it has embraced, the visual overhaul will inject new life into the brand through a contemporary look, vibrant design elements and a major focus on its people.
In doing so, Microgaming will recalibrate its value proposition from being a content aggregator to embracing its history as an established corporate platform software and technology provider – a change of direction that was set in motion by Games Global’s purchase of several of the company’s key assets including its distribution business and online games portfolio back in 2022.
With one of the key messages being that Microgaming’s pioneering platform software and technology facilitates the delivery of over 210 million bets per day and has empowered the world’s biggest online gaming brands to deliver games and sports betting seamlessly and responsibly, the new proposition will reflect not just where the brand has been, but where it’s heading in future.
Given the company has earned over 20 industry awards while championing diversity and inclusion in the workplace, it’s perhaps no surprise the shift in direction wasn’t only the product of boardroom decisions, but that staff also played a pivotal role in constructing the new narrative.
With this being a fitting reflection of the people-first approach Microgaming wants to encapsulate in its visual rebrand, the company has also revealed it will acknowledge the individuals and partners who have helped it become the iGaming giant it is today with a major celebration in June.
Alex Wilson, Head of Marketing at Microgaming, said: “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breath fresh visual life into our brand, but also redefine who we are as a business.
“Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”
Alexandre Tauszig Sales Director at NGX
Xtremepush set to boost engagement and retention for Brazilian iGaming platform NGX
Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has gained further momentum in LatAm following an agreement with integrated iGaming and sports betting platform NGX.
NGX is an all-in-one platform that delivers secure casino and sports betting management, with full quality control to ensure excellence. It offers complete autonomy and drives innovation for operators, supporting their growth in Brazil.
As a result of the partnership, users of NGX’s platform will benefit from Xtremepush’s engagement, AI and gamification tools, delivered through its real-time Customer Data Platform (CDP). NGX’s operator partners will be able to deliver personalized messaging, promotional campaigns and targeted promotions to their players, boosting engagement and retention.
The strategic partnership represents a strong period of growth in LatAm for Xtremepush, following recent agreements with leading operators Senna Sport and Betsul, along with platform providers including Vibra Gaming and WeeBet.
Robbie Sexton, Director of Partnerships & Sports Betting & Gaming at Xtremepush, said: “We are delighted to partner with NGX following a successful growth period for Brazil in Q1 2024. Their vision for success, innovation and integrity is perfectly aligned with our aspirations in the thriving market.
“NGX’s platform is respected in the Brazilian iGaming scene and will help us deliver our solution to more operators in LatAm.”
Alexandre Tauszig, Sales Director at NGX, said: “We consistently strive to help operators meet the changing demands of the industry, which is why Xtremepush is our partner of choice.
“The provider’s leading engagement and retention tools, which are constantly upgraded, will help operators leveraging our platform to reach customers more easily and effectively, increasing their life span.”
Spanish iGaming provider R. Franco Digital is inviting players to double their winnings in its latest mythical-themed release, Game of Chronos Unicorn.
Immersing players in a fantasy universe, a 5×3 grid is filled with a host of mythical symbols which create matching combinations across the slot’s 40 paylines. Helping to form wins are Witch wilds, which substitute other symbols on the board, while three or more unicorn Scatters pay out an instant reward.
Following each winning spin, players can choose to play the Double or Nothing bonus game, where they must match black or red to one of four hidden cards on the screen. This process is repeated until the player decides to cash out, or if they lose the game.
Three hourglass bonus symbols provide an initial 15 free games. During this round, additional spins can be retriggered, awarding 15 further spins with every three bonus symbols that land, for up to 105 free games.
Game of Chronos Unicorn is the latest slot from the provider which has recently bolstered its portfolio with hit titles such as Lucky Carnival and 40 Super 7 Free Spins.
Commenting on the launch, Javier Sacristán Franco, International Business Director of R. Franco Digital, said: “Set in a vibrant mystical universe, Game of Chronos Unicorn pairs its immersive fantasy backdrop with thrilling gameplay where players have the chance to boost each winning spin through the Double or Nothing game.
“Adding a touch of magic to the slot experience, we anticipate our latest release will go down a treat with players and look forward to seeing the reaction.”
The post R. Franco Digital unearths a fantasy realm in Game of Chronos Unicorn appeared first on European Gaming Industry News.
Compliance consultancy BetComply, independent test lab RiskCherry and legal advisory White Coral have agreed a strategic alliance, meaning the trio can now offer a complete, go-to-market service to igaming suppliers looking to launch their products in new jurisdictions.
The new service was born out of direct feedback from games studios who were struggling with the need to engage multiple advisories and consultancies ahead of new market launches.
By combining forces, BetComply, RiskCherry and White Coral are together able to provide an efficient and seamless experience, as well as a unified conclusion to each project: the relevant licence or certification for the supplier.
BetComply will cover pre-compliance testing, understanding technical requirements and policy drafting; RiskCherry will handle testing, inspection and certification; and White Coral will provide legal coverage across software agreements, sales contracts and more.
Daniel Brookes, CEO at BetComply, said: “For too long, launching content in new markets was a fragmented and frustrating process for games studios. By teaming up with RiskCherry and White Coral, we’re able to eliminate the guesswork, opacity and many of the hidden costs. This isn’t just streamlining a process; we’re setting a new standard for the industry.”
Mihael Mladenov, COO at RiskCherry, said: “We’re really excited to work alongside BetComply and White Coral on this game-changing service. It brings together three of the most forward-thinking companies in their respective fields, and provides a one-stop-shop for games suppliers.”
Steven Matsell, Managing Partner and Founder at White Coral, said: “White Coral has always been focused on cutting through legal complexity, and alongside BetComply and RiskCherry, we’re now able to offer our services in a way that further simplifies the process for suppliers. This is a major win for any business wanting to complete agreements faster and more cost effectively.”
The post BetComply, RiskCherry and White Coral team up to offer go-to-market service appeared first on European Gaming Industry News.
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