partnerships
SOFTSWISS Game Aggregator and TaDa Gaming Forge Alliance
The SOFTSWISS Game Aggregator, an award-winning aggregation platform, continues its strides, now integrating TaDa Gaming’s content. This collaboration not only broadens the array of its offerings but also enhances the online casino experience across its extensive client network.
TaDa Gaming is an experienced game provider offering diverse online content, ranging from video slots and table games to fishing games, cards, bingo, and crash games. Thanks to the recent partnership with SOFTSWISS, an even larger audience can now savour its rich collection tailored for mobile, consoles, and H5 platforms.
This gaming provider, licensed in Curacao, Malta, and Estonia, goes beyond its rich portfolio by accommodating over 50 currencies, including the USDT cryptocurrency. Its multilingual support (12+ languages) and innovative features, like unique mechanics, lucrative jackpots, and engaging tournaments, enhance the overall gaming thrill.
Through the ‘Best Aggregator’ of 2022 and 2023, TaDa Gaming’s expansive content now reaches a global audience, showcasing SOFTSWISS’ unwavering dedication to meeting evolving client needs. The research from Kantar underscores the significance of a diverse game collection and multiple providers, with 73% of respondents highlighting this as the key attribute for an iGaming supplier.
Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, comments on the integration: “We’re excited to announce our partnership with TaDa Gaming, now a part of the SOFTSWISS Game Aggregator. This collaboration helps enrich our gaming content for clients. The dedicated SOFTSWISS team is devoted to delivering exceptional solutions, empowering our partners to explore new business horizons and offering players diverse gaming adventures. Venturing into this partnership is both a challenge and an exhilarating opportunity, yet I have full confidence in SOFTSWISS’ readiness for success.”
“Entering into a partnership with a distinguished company like SOFTSWISS marks a significant milestone for TaDa Gaming as we consistently explore opportunities to expand our product offerings into newly regulated markets. Our unwavering commitment to providing exceptional service to our valued customers remains at the forefront of our mission. The SOFTSWISS Game Aggregator, renowned for its extensive presence across multiple markets, emerges as a strategic ally perfectly suited to our goals. While TaDa Gaming is making a substantial impact in the LatAm market, this collaboration not only strengthens our position in the region but also sets the stage for expansion into diverse markets, both established and emerging,” explained Andy Huang, CEO of TaDa Gaming.
The SOFTSWISS Game Aggregator is a content hub for online gaming and sports betting brands, which was recognised as ‘Best Aggregator Platform of the Year’ (2022 & 2023) according to the EGR B2B Awards, as well as ‘Best Aggregator’ at SiGMA Europe 2023. The Game Aggregator recently announced a cross-product integration with the SOFTSWISS Jackpot Aggregator.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying software solutions for managing gambling operations. The expert team, which counts 1,700 employees, is based in Malta, Poland, Georgia, Belarus and Bulgaria. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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