Ammie Smith

Scientific Games Launches New South Carolina Education Lottery Players’ Club Rewards Program

Published

5 months ago

December 11, 2023

scientific-games-launches-new-south-carolina-education-lottery-players’-club-rewards-program

Scientific Games announces the South Carolina Education Lottery has an all-new Players’ Club Rewards program that elevates the lottery experience for players around the state. The achievement-based program recently launched, bringing a host of new features offering players the opportunity to enter all instant and draw game tickets for chances to win cash and exciting prizes. Scientific Games’ award-winning customer relationship management (CRM) services and robust business intelligence tools are integrated into the rewards program, enabling SCEL to create powerful player engagements and personalized experiences. The rewards program is offered online and through the mobile app the company developed for SCEL. The launch marks Scientific Games’ eighth comprehensive rewards program currently in market.

“We’re excited to launch the new Players’ Club Rewards Program which supports all instant and draw game tickets and gives our players fun, new options for rewards through base points and achievements. We’ve worked with Scientific Games to develop a rewards program that is not only highly engaging for our players, but helps drive sales,” said Ammie Smith, Director of Product Development for the SCEL.

Players’ Club Rewards members can earn SCEL COIN with every ticket entered into the rewards program and by completing achievements. SCEL COIN can then be entered into weekly, monthly, and specialty prize drawings. Additionally, every member has a personalized dashboard and a suite of convenient features including scanning tickets through the mobile app.

“The new Players’ Club Rewards Program allows the SCEL to engage with its players more effectively by leveraging all aspects of the rewards program and our CRM services,” said Amy Warner, Senior Director of Digital Engagement for Scientific Games. “We pioneered the industry’s first comprehensive player rewards program in 2009 and have continually advanced its features and capabilities over the past 14 years. Our goal is to ensure today’s players can easily and conveniently engage with the lottery and its games and enjoy unique ways to be rewarded with more opportunities to win cash and prizes.”

The new rewards program and enhanced mobile app are key components of Scientific Games Enhanced Partnership’s premier digital engagement services. The partnership includes the company’s world-leading instant game design and portfolio management services, as well as licensed brand services, data-driven analytics and insights, game manufacturing, advanced logistics, marketing, sales support, and product distribution across the SCEL’s network of more than 3,900 retailers.

Scientific Games launched the world’s first secure lottery retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is a leading provider of digital games, mobile apps, player loyalty programs and other digital products and services for the global lottery industry.

Up Next

Consumers optimistic about 2024 financial outlook, as Paysafe research reveals shifts in spending and saving habits

Don't Miss

LEON celebrates win at prestigious SiGMA Europe Awards

28 Comments

tlovertonet

December 16, 2023 at 2:00 pm

I am not rattling wonderful with English but I find this real easy to translate.
catur777

January 4, 2024 at 1:43 pm

Having read this I thought it was very informative. I appreciate you taking the time and effort to put this article together. I once again find myself spending way to much time both reading and commenting. But so what, it was still worth it!
recommended site

January 9, 2024 at 3:17 pm

I have recently started a website, the information you offer on this website has helped me greatly. Thank you for all of your time & work.
visit the site

January 26, 2024 at 2:22 pm

Hey would you mind letting me know which web host you’re using? I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot quicker then most. Can you recommend a good hosting provider at a reasonable price? Thanks, I appreciate it!
trading firm definition

February 7, 2024 at 11:21 am

Hello! This is kind of off topic but I need some guidance from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to start. Do you have any tips or suggestions? Cheers
play poker with crypto

February 9, 2024 at 1:35 pm

With havin so much written content do you ever run into any problems of plagorism or copyright violation? My website has a lot of exclusive content I’ve either written myself or outsourced but it seems a lot of it is popping it up all over the internet without my agreement. Do you know any methods to help prevent content from being stolen? I’d truly appreciate it.
pips investors

February 16, 2024 at 10:59 am

Whats Taking place i’m new to this, I stumbled upon this I have found It absolutely helpful and it has helped me out loads. I’m hoping to give a contribution & help different customers like its helped me. Good job.
rtp empire88

February 24, 2024 at 2:55 pm

This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen
here

March 5, 2024 at 2:09 pm

you’re really a good webmaster. The web site loading speed is incredible. It seems that you’re doing any unique trick. Also, The contents are masterwork. you have done a excellent job on this topic!
genuine hackers for hire

March 6, 2024 at 6:52 pm

Very interesting subject, regards for posting.
where to hire a hacker

March 26, 2024 at 11:56 am

I’ll right away grab your rss feed as I can not find your e-mail subscription link or e-newsletter service. Do you’ve any? Kindly let me know so that I could subscribe. Thanks.
Excavation contractor

March 26, 2024 at 10:38 pm

I consider something truly special in this website.
go to this web-site

March 27, 2024 at 8:42 am

I will immediately clutch your rss feed as I can not find your e-mail subscription link or newsletter service. Do you’ve any? Kindly permit me realize so that I may just subscribe. Thanks.
philips bt5502/15

April 1, 2024 at 7:17 pm

I have recently started a web site, the info you offer on this web site has helped me greatly. Thank you for all of your time & work.
alpha tonic reviews

April 10, 2024 at 12:06 am

What is Alpha Tonic? Alpha Tonic stands as a natural health supplement designed to comprehensively address men’s overall well-being.
Zen cortex

April 14, 2024 at 2:48 pm

This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.
hire a hacker proof before payment

April 16, 2024 at 3:00 am

I have read some good stuff here. Definitely worth bookmarking for revisiting. I wonder how much effort you put to create such a wonderful informative site.
Boostaro reviews

April 16, 2024 at 6:25 am

I’m still learning from you, while I’m improving myself. I absolutely enjoy reading all that is written on your blog.Keep the aarticles coming. I enjoyed it!
teenpatti master

April 17, 2024 at 2:30 pm

Have you ever considered about adding a little bit more than just your articles? I mean, what you say is important and everything. But imagine if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with pics and clips, this blog could definitely be one of the most beneficial in its field. Wonderful blog!
Slot88 Gacor

April 18, 2024 at 4:09 am

Hello just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Opera. I’m not sure if this is a format issue or something to do with browser compatibility but I figured I’d post to let you know. The design look great though! Hope you get the problem fixed soon. Many thanks
Sugar defender drops review

April 18, 2024 at 10:29 pm

The very crux of your writing whilst appearing agreeable in the beginning, did not work perfectly with me after some time. Somewhere within the paragraphs you actually managed to make me a believer but just for a short while. I still have a problem with your leaps in logic and one would do well to help fill in all those breaks. In the event that you actually can accomplish that, I could undoubtedly end up being amazed.
asiabet118

April 21, 2024 at 7:52 am

I was reading some of your blog posts on this site and I think this web site is really informative ! Keep on posting.
pencetlah slot

April 22, 2024 at 12:33 pm

What i don’t understood is in truth how you are not really a lot more well-preferred than you may be now. You are very intelligent. You recognize therefore significantly with regards to this matter, made me in my opinion imagine it from so many various angles. Its like women and men aren’t involved until it’s one thing to do with Woman gaga! Your personal stuffs outstanding. All the time care for it up!
hire a hacker online

April 25, 2024 at 5:28 am

Good post and right to the point. I am not sure if this is truly the best place to ask but do you folks have any ideea where to employ some professional writers? Thanks in advance 🙂
Erecprime

April 25, 2024 at 9:17 pm

Magnificent goods from you, man. I’ve remember your stuff prior to and you’re simply extremely great. I really like what you’ve received right here, certainly like what you’re stating and the way in which in which you say it. You make it enjoyable and you continue to take care of to keep it wise. I can not wait to learn much more from you. That is really a wonderful site.
sugar defender reviews

April 27, 2024 at 12:36 am

It’s exhausting to find knowledgeable people on this subject, but you sound like you realize what you’re talking about! Thanks
boostaro reviews

April 27, 2024 at 2:29 am

I am curious to find out what blog system you happen to be working with? I’m having some small security problems with my latest website and I would like to find something more secure. Do you have any solutions?
sightcare official

May 4, 2024 at 9:04 pm

SightCare formula aims to maintain 20/20 vision without the need for any surgical process. This supplement is a perfect solution for people facing issues as they grow older. https://sightcare-web.com/

Ammie Smith

SCIENTIFIC GAMES’ DIGITAL GAME ENHANCEMENT DRIVES $1 AND $2 SCRATCH-OFF SALES PERFORMANCE IN SOUTH CAROLINA

Published

11 months ago

June 6, 2023

GamingAmericas.com

Scientific Games continues the company’s 20+ years of digital lottery innovation with a game enhancement for the South Carolina Education Lottery that is impacting player engagement and increasing sales.

The Lucky Day digital second-chance promotion is driving sales for two retail scratch-off games, $1 Wild Luck and $2 Crazy Luck. Wild Luck is performing 36% higher than all $1 SCEL scratch-offs currently on sale and Crazy Luck is performing 17% higher than all SCEL $2 games launched this fiscal year. Since launching in early February, the two SCEL scratch-off games have topped $5.2 million in sales, with nearly 23,000 unique players entering more than 335,000 tickets online.

The Lucky Day promotion takes players with non-winning Wild Luck and Crazy Luck scratch-off tickets online to spin a digitally animated Lucky Day wheel for a second-chance opportunity to win $500. The animated wheel spin features the winning symbol from the player’s specific ticket and was designed and developed by Scientific Games as part of a unique omnichannel offering to crossover digital and physical experiences in a new and engaging way.

Ammie Smith, Director of Product Development for the South Carolina Education Lottery, said, “By linking our physical scratch-off ticket to the digital second-chance opportunity, we’re offering South Carolina players a unique omnichannel experience that they’re clearly enjoying, and it’s driving sales.”

Wild Luck and Crazy Luck are from the new line of VariPlay HD Games created by Scientific Games featuring high-definition, three-dimensional play symbols randomly placed from ticket to ticket by patented production technology to give players a unique experience every time. The intricate detail of the high-definition play symbols makes VariPlay HD Games a good fit for a digital game extension.

John Schulz, President of Americas and Global Instant Products for Scientific Games, said, “We are very pleased with the performance of VariPlay HD Games for our lottery customers overall, but the addition of one of our newest digital enhancements has truly made these $1 and $2 games big winners for the South Carolina Education Lottery in terms of sales performance. While these retail games were very strategically designed for SCEL’s portfolio using Scientific Games’ analytics and insights, players are responding to the simplicity of the Lucky Day digital enhancement.”

The SCEL is currently ranked No. 4 in the world for instant game per capita sales. The Lottery is one of 20 worldwide that participate in the Scientific Games Enhanced Partnership program, which includes world-leading instant game design and portfolio management services, as well as data-driven analytics and insights, game manufacturing, advanced logistics, marketing, sales support, digital and licensed brand services. In addition to instant games, the company provides SCEL with licensed properties, a mobile app and a customer relationship management program to directly engage with players and provide exciting content and direct, personalized messaging.

Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries, including nearly every North American lottery.