partnerships
World Archery Teams Up with FeedConstruct on Betting Rights Deal
Breaking Boundaries! FeedConstruct, a leading provider of sports data solutions, is thrilled to announce its groundbreaking partnership with World Archery, marking the first-ever exclusive betting data and video partnership for the esteemed international federation.
According to this partnership, FeedConstruct obtains the worldwide exclusive rights to the Betting Data Collection and Betting Streaming for various archery disciplines, including Target Archery and Indoor Archery.
“We are proud to announce our groundbreaking partnership with World Archery,” stated Narek Harutyunyan, Head of Content Acquisition of FeedConstruct. “Through this collaboration, we aim to elevate the popularity of archery as a betting market, providing accurate data insights for an enhanced fan experience. This partnership marks a significant milestone for both FeedConstruct and World Archery.”
The partnership encompasses the Recurve and Compound bow styles and captures the thrilling action from archery matches featuring the world’s notable athletes, such as Kim Woo-jin (South Korea), An San (South Korea), Mete Gazoz (Turkey), Deepika Kumari (India), Brady Ellison (United States), Mike Schloesser (Netherlands), Sara Lopez (Colombia) and many more.
As part of this partnership, FeedConstruct will cover hundreds of archery matches per year across a wide range of events, including the Hyundai Archery World Cup, Hyundai World Archery Championships, continental championships, and many more international and regional events. This extensive coverage will contribute to the growth of archery as a betting market and provide an engaging experience for fans worldwide.
“We’re thrilled to have agreed archery’s first-ever data partnership with Feedconstruct,” said World Archery President Prof Dr Ugur Erdener. “This cooperation will ensure that the sport’s international betting market is properly monitored and helps to fund the athlete education programmes that keep fair play at the heart of archery’s competition values.
Archery is a sport practiced and enjoyed worldwide with a rich history and global appeal. Talented athletes from around the globe compete at World Archery’s major tournaments and multisport events like the Olympic Games, where the sport first featured in 1900.
South Korea is widely regarded as the world-leader in Recurve archery, having secured an impressive 27 out of 39 gold medals on offer at the Olympics since 1984, while China, India, and Mexico are among the nations delivering regular results on the international stage.
FeedConstruct is excited to leverage its expertise to enhance the archery betting experience, offering accurate and reliable data insights for informed decision-making.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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