partnerships
Swintt Expands Presence in MGA Market with Guts Casino Partnership

Industry-leading software provider Swintt partners with Guts Casino to bolster its presence in this key market.
Swintt, the industry-leading software provider behind innovative slot games like Book of Shai and Extra Win X, has strengthened its position in the MGA market thanks to a new partnership with Guts Casino.
As per the new deal, Guts Casino will receive full access to Swintt’s innovative portfolio of slots games. Players at Guts Casino are now able to enjoy some of the most creative slots on the market, with both SwinttGames and SwinttPremium games being available as part of the partnership.
Fans of cutting-edge slot releases will find plenty to enjoy in the SwinttGames catalogue. This offers the very latest in groundbreaking bonus features and cutting-edge gameplay mechanics. One of the hottest properties in the collection is Book of Shai, a slot that takes you on a journey through ancient Egypt to experience wealth and prosperity. SwinttPremium puts focus on classic slot action, serving up an array of colourful and creative titles that combine iconic imagery with state-of-the-art graphics. One title in this collection that is guaranteed to turn heads is Extra Win X. This classic fruit-machine-inspired slot allows players to land wins both ways across its grid while also presenting huge potential wins. Guts Casino is a hugely popular brand that is part of the Betsson group. It has a well-established presence in the MGA market, and the addition of Swintt’s full suite of slots is only going to bolster that. In turn, Swintt’s products will be introduced to a countless number of new players in the market, strengthening its position as an industry-leading content provider. David Mann, Chief Executive Officer at Swintt: Swintt is always looking for exciting new partnerships, and Guts Casino is one that has been on our radar for some time. The operator has a strong presence in the MGA market, and as a Malta-based company ourselves, this will help us strengthen our position in the market. Guts is a hugely respected operator that we are proud to add to our ever-growing portfolio of partners. By working with them, we will be given a chance to showcase all of our products to a new audience. Laszlo Hornyak, Gaming Operations Manager at Guts Casino: Over the past few years, Guts has established itself as a leading online casino in the MGA market, and adding a top-quality provider like Swintt will only accelerate our upward trajectory. In Swintt, we have found a provider that can add a diverse range of titles to our constantly growing games lobby. Their portfolio provides our customers with plenty of choice, ensuring there is a little bit of something for everyone, which is something we pride ourselves on at Guts Casino.”bingo
ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites
The online bingo industry is undergoing a transformative revolution, and at the forefront of this evolution are ProgressPlay and Playtech, two powerhouses in the iGaming world. Together, they are setting a new standard for innovation, engagement, and profitability in the bingo sector.
Playtech announced a landmark long-term partnership with ProgressPlay, selecting Playtech as their exclusive bingo provider. This collaboration marks a significant milestone as ProgressPlay becomes the first white-label network to launch Playtech’s cutting-edge bingo platform, which went live in December 2024.
The partnership between ProgressPlay and Playtech is a perfect synergy of innovation and expertise. ProgressPlay’s white-label bingo platform, combined with Playtech’s industry-leading bingo network, creates a best-in-class experience for operators and players alike.
The UK online bingo market is thriving, with 3.5 million players engaging in online bingo games every week and a gross gambling yield (GGY) exceeding €700 million annually. ProgressPlay and Playtech are poised to capitalise on this growth, offering operators and players an unparalleled bingo experience.
With 120+ gambling sites already on board, the success of ProgressPlay’s white-label bingo speaks for itself. This partnership is not just a milestone, it’s a vision for the future of online bingo, where innovation, engagement, and profitability come together to create a truly transformative gaming experience.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasised: “With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement, and profitability.”
For operators, the platform offers scalability, increased revenue through cross-sell opportunities, and enhanced player retention thanks to engaging features and seamless gameplay.
This strategic alliance strengthens the existing relationship between the two companies, further solidifying Playtech’s position as the B2B market leader in bingo. By joining Playtech’s network, ProgressPlay gains access to the largest B2B liquidity in the market, offering players a wide variety of networked rooms and beloved bingo experiences.
ProgressPlay’s next-generation white-label bingo has officially launched across 120+ UK gambling sites, redefining how operators deliver engaging, high-performing, and scalable bingo experiences. Designed for both established operators and new brands, ProgressPlay offers a white-label bingo solution packed with innovative features that keep players entertained and coming back for more.
The platform’s key features include customisable branding, allowing operators to tailor the experience to reflect their unique identity. Multi-device play ensures a seamless experience across mobile, tablet, and desktop devices, while dynamic jackpots and exciting prize structures keep players engaged.
Enhanced social features, such as chat rooms and community-building tools, foster player interaction, and seamless integration with sportsbook, casino games, slots, and live dealer experiences creates a holistic gaming ecosystem. This isn’t just bingo, it’s next-level entertainment, profitability, and engagement.
For players, the partnership delivers variety, flexibility, and excitement. Access to a wide range of networked rooms and side games, including Playtech’s Eyecon studio slots, ensures there’s something for everyone. A smooth, responsive, and immersive experience across all devices keeps players engaged, while tailored promotions and jackpots enhance the gaming experience.
Marat Koss, VP of Interactive Gaming at Playtech, commented: “We are delighted to welcome ProgressPlay to the Playtech Bingo network. This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.”
The collaboration between ProgressPlay and Playtech is a testament to the power of innovation and partnership in the iGaming industry. Together, they are redefining what bingo can be, offering operators a scalable, customisable, and profitable solution while delivering players an immersive and engaging experience. The bingo revolution is here, and ProgressPlay and Playtech are leading the charge.
Itai Loewenstein, CEO at ProgressPlay, added: “We are thrilled to integrate Playtech’s innovative bingo platform into our offerings. This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators. Together, we are setting a new standard for the industry.”
The post ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites appeared first on European Gaming Industry News.
Africa
Gaming Corps Expands African Presence with KingMakers Partnership

Gaming Corps signs a deal with leading African gaming platform, KingMakers.
Gaming Corps, a publicly listed game studio based in Sweden, has put pen to paper on a content distribution deal with KingMakers, a leading sports betting and gaming platform in Africa. This new strategic partnership will help cement Gaming Corps as one of Africa’s most dynamic game studios while enhancing the game offering across KingMakers’ platforms.
The deal will see Gaming Corps’ diverse online slot and casino game portfolio integrated into KingMakers’ platform. This includes popular titles like Gates of Hellfire, Wet and Wild Beavers, and Snoops’ High Rollers, each of which showcases Gaming Corps’ commitment to innovative gameplay, creative bonus features and big winning potential.
KingMakers’ customers will also enjoy Gaming Corps’ selection of industry-leading crash and instant-win games and hits from the Smash4Cash™ selection, including its flagship title, Piggy Smash.
The move will see Gaming Corps significantly enhance its position in the African market, with KingMakers marketing itself as ‘Where Africa comes to play’. KingMakers’s leading brand, BetKing, is one of Africa’s most in-demand online gaming sites, ensuring Gaming Corps reaches more players on the continent than ever.
Danielle Calafato, CCO at Gaming Corps, said: “A key part of our global expansion strategy is to work alongside the biggest and best names on each continent. KingMakers is a major player in the African market with a strong reputation among players, and this partnership provides us with major exposure there.
Our games have always been well-received by African audiences, and with KingMakers, we can continue to cement our status as a must-have game studio in the region.”
Kaan Bulakeri – Head of Gaming at KingMakers noted: “In our clear vision to be the home where Africa comes to play, we as KingMakers believe in strong business partnerships to bring the most innovative entertainment content to our customers.
Our business strategy is to create this customer value together with global partners as well as locally focused game providers to enhance our rich and diverse offering combined with best user experience.
Gaming Corps is one of the game studios that resonate with our vision and strategy, therefore with their innovative approach we eagerly continue to provide our customers with tailored and localized first-in-class entertainment.”
The post Gaming Corps Expands African Presence with KingMakers Partnership appeared first on European Gaming Industry News.
partnerships
Booming Games Expands UK Reach with 32Red Partnership

Booming Games is pleased to announce the launch of its game portfolio on 32Red, one of the UK’s premier online casino brands and a part of the Kindred Group.
This collaboration marks a significant step in Booming Games’ UK market expansion and underscores the company’s commitment to delivering premium slot content to top-tier operators.
Through this partnership, 32Red players will gain access to a carefully curated portfolio of high-performing titles, including Burning Classics, Buffalo Hold and Win Extreme, Cash Pig, and Dynamite Trio. These games are renowned for their stunning graphics, immersive soundtracks, and cutting-edge mechanics—bringing a world-class gaming experience straight to players’ fingertips.
Booming Games continues to strengthen its global footprint, with this latest partnership reinforcing its position as a leading provider of innovative slot games in the UK and beyond.
Aaron Axisa, Head of Sales at Booming Games, said: ”We’re thrilled to partner with 32Red, a leading name in the UK gaming market. This collaboration allows us to bring our high-quality, innovative slots to a wider audience, and we’re confident that 32Red players will enjoy our engaging title,”
Allana Hart, Senior Casino Content Manager at 32Red, said: “We’re very pleased to partner with Booming Games and bring their high-quality content to our players. At 32Red, we’re always looking to enhance our offering with providers who share our commitment to excellence and innovation. This collaboration adds real value to our platform, and we look forward to seeing how our players engage with Booming’s impressive portfolio.”
The post Booming Games Expands UK Reach with 32Red Partnership appeared first on European Gaming Industry News.
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