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Neela Mediatech announces strategic partnership with JioGames

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Neela Mediatech is the gaming, animation, and E-commerce, a business extension of the IP of ‘Taarak Mehta Ka Ooltah Chashmah’  

Neela Mediatech’s gaming platform TMKOC PLAY, built on the leading IP, Taarak Mehta Ka Ooltah Chashmah has announced a strategic partnership with JioGames. With this partnership, the company aims to roll out 50+ games on the JioGames platform targeting a significant base of Indian mobile and cloud gaming users.

JioGames users will now have the opportunity to enjoy a diverse selection of games centred on the theme of ‘TMKOC’ and immerse themselves in the roles of their cherished characters from the series. This partnership will enable JioGames to welcome fresh users from the existing audience of over 60 million captivated by the ‘TMKOC’ intellectual property.

Announcing this partnership, Mr. Asit Modi, Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, said, “TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalize on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience.”

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Neela Films, the production house recently invested INR 24cr into Neela Mediatech, the gaming, animation and e-commerce business as an extension to Taarak Mehta Ka Ooltah Chashmah IP. The company has recorded 5 million game downloads, and their YouTube rhymes channel has expanded its subscriber base from 1.5 million to 3 million in a brief span. This growth encompasses multiple languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri and Gujarati.

The platform will host free-to-play games and cloud-based adventures, for both single-player and multiplayer gamers. Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying and Tapu Skating Adventure are the first of many games that are available on the platform.

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Asia

INTRALOT signs a new seven-year agreement with Magnum Corporation in Malaysia

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INTRALOT is pleased to announce the signing of a new agreement with Magnum Corporation Sdn Bhd, a leading gaming company in Malaysia. This agreement follows the successful outcome of an international call for tenders issued by Magnum Corporation in 2022. The term of the new agreement is for seven (7) years, with an option for two extensions of five (5) years each, thereby providing the opportunity for another seventeen (17) years of strategic and productive collaboration with Magnum Corporation.

INTRALOT will help enhance Magnum Corporation’s current retail offering through a seamless transition to its modern LotosX Omni ecosystem. Comprising of LotosX Central Gaming System, PlayerX Player Account Management System, RetailerX Retailer Management System, DMS Device Management System, PhotonX Gaming Terminals, Canvas Content Management System, and Orchestrator, LotosX Omni will enable Magnum Corporation to implement a comprehensive omnichannel strategy to seamlessly engage their customers across both traditional and digital channels, promising to enhance customer experience and improve productivity.

The CEO of Magnum Corporation Sdn Bhd, Dato’ Lawrence Lim Swee Lin, commented: “Magnum Corporation is proud to continue this partnership with INTRALOT, a steadfast ally in helping us grow our business, and to innovate the gaming experience for our customers. With our industry expertise and INTRALOT’s cutting-edge technology, we are crafting a future of innovation together, creating a more immersive gaming experience with enhanced levels of personalization and security, both in our retail and digital spaces.”

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Mr. Marios Mitromaras, CEO of INTRALOT Australia, stated: “We are very pleased to keep working with Magnum Corporation. Our continued collaboration is a partnership built on trust, understanding and a shared commitment in elevating gaming excellence for their customers. INTRALOT has an established presence in the country since 2006, helping Magnum Corporation grow its business and create value for the local community. We look forward to deploying our cutting-edge technology and high-quality operating services as Magnum Corporation continues to push boundaries and take steps to modernize their player experience.”

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Resorts World Genting Shuts Two of its Three Casinos for Upgrades

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Genting Bhd’s Resorts World Genting has temporarily closed two of its three casinos.

The announcement was posted on the company’s website that Genting Casino 1 (Circus Palace) and Genting Casino 2 (Hollywood) are now closed, effective from February 28, 2024 until further notice for upgrades.

“In our ongoing effort to improve our operational efficiency and enhance the gaming and entertainment experience for our guests, we continuously upgrade our facilities. This will involve temporarily closing certain sections of our casino to facilitate the improvements,” reads the message on its website.

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“Our gaming operations continue to operate as usual.”

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SOFTSWISS Sportsbook Wins Innovative E-sports Product at SPiCE South Asia 2024

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SOFTSWISS, a global tech expert with over 15 years of experience in iGaming, announces the triumph of its Sportsbook at the SPiCE South Asia Eventus Awards 2024. The solution clinched the Innovative E-sports Product of the Year title. 

The SPiCE South Asia Eventus Awards brought together industry leaders to celebrate excellence and innovation within the gaming landscape in India and Sri Lanka. This year, the event focused on regulatory updates, regional gaming trends, and best practices. The Innovative E-sports Product of the Year award honours the most innovative product that has significantly impacted the esports community.

This accolade solidifies the SOFTSWISS Sportsbook position as a reliable sports betting software platform with a gamification focus, which can be seamlessly integrated with any existing casino platform on the market. It celebrates the product’s unique and innovative features that enhance the overall esports experience for players, fans, and industry professionals.

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Last year, the SOFTSWISS Sportsbook team observed a significant rise in esports. This category became one of the top four most favoured sports by Bet Count, with Counter-Strike leading the pack.

The  award is a prominent edition to the product success story, including its recent achievements:

  • Obtaining the GLI-33 certificate and MGA licence
  • Partnership with the Sportradar Integrity Exchange for real-time monitoring and detection of suspicious betting behaviour
  • Integration with the Game Aggregator and the Jackpot Aggregator via a single API for more gamification and jackpot opportunities
  • Improvement of iFrame Authentication and Deposit Forms for third-party clients.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, expresses his delight: “We are incredibly proud to achieve the ‘Innovative Esports Product of the Year’ title. This recognition reflects the tireless efforts and dedication of the entire team, who strive to understand player needs, develop our product, and deploy creative approaches in our solutions to keep pace with the dynamic world of iGaming and esports in particular. I want to extend our gratitude to our reliable partner, Oddin.gg, for their invaluable collaboration, which played a significant role in this achievement. This award is a powerful motivator for us to continue pushing boundaries and delivering exceptional experiences for players worldwide.”

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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