partnerships
The Unit Chosen as TXOdds’ Front-End Development Partner

The Unit has provided a bespoke front-end for odds data provider using latest technologies; new partnership agreed after both parties worked together on Fusion Odds Data platform
The Unit, the leader in nearshore product development for sports betting and iGaming, has showcased its first-class expertise by designing and developing a bespoke front-end system for data odds provider TXOdds.
TXOdds allows operators to power up their betting platform with the lowest latency sports odds API feed on the market. Through the use of TXOdds’ state-of the-art delivery system, the operator can make use of a fast live sports odds API feed and they can also access the tools to make data-driven decisions by tapping into the world’s largest historical odds database.
After experiencing first-hand the value The Unit can deliver to its clients, TXOdds has agreed to develop the partnership and work with The Unit on future projects. The Unit has introduced to TXOdds a user-friendly, intuitive front-end system for TXOdds’ customers, using the latest front-end technologies.
This follows a successful collaboration where The Unit developed the front-end of TXOdds’ Fusion Odds Data product. Fusion Odds Data provides the ultimate sports trading experience, allowing the customer to consume all data updates in real-time through a high-performance live sports odds feed.
The user can access a high-performance feed that processes all pre-game and in-play odds changes. They can stay connected to a wide coverage of sports, competitions and fixtures around the clock. The platform also offers the ability to customise thresholds, observe volatility fluctuations and set synthetic pricing across all major betting markets.
This agreement comes as The Unit continues to build its reputation as a world-class service provider for the sports betting and iGaming sector across global markets; a reputation which it has grown across the past five years. The team specialises in developing products across a range of industry domains including sports, casino, free-to-play and gamification platforms.
“We are delighted to have the opportunity to cement TXOdds’ position as a leading odds data provider by developing a bespoke front-end that will make its offering even stronger,” the co-founder for The Unit, Paddy Casey, said. “It was a very positive experience for both parties when we worked on Fusion Odds Data and we can now bring our expertise to other parts of the platform.
“Our front-end solution is easy to navigate and sets a new standard for trading interfaces. We can bring our experience to any task at hand in product development and we consistently deliver high-quality, specialised services. I am personally very excited to deliver this service to TXOdds and I look forward to the opportunities this partnership will present.”
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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