Hard Rock Bet
NeoGames’ Pariplay continues North American expansion with Hard Rock Bet launch in New Jersey

NeoGames S.A., a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary Pariplay is continuing to expand its presence in North America through a partnership with Hard Rock Digital and its Hard Rock Bet platform in New Jersey. The new partnership sees Pariplay launch slot games from its game studio, Wizard Games, through its Fusion aggregation platform.
A range of feature-rich and innovative slots, including top performers like Dragons of the North, Spirit of Mustang, and Wolf Riches, are now available to Hard Rock Bet players in New Jersey.
The launch further strengthens Wizard Games’ foothold in a key market, adding to several existing partnerships in New Jersey. The studio’s games are also live in other regions in North America, including Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.
Hard Rock Digital recently launched its Hard Rock Bet platform in New Jersey, bringing a highly rated, easy-to-use online experience to players throughout the state. Beyond Wizard Games’ slots, Hard Rock Bet’s offering includes classic titles, and games found on the casino floor at Hard Rock Hotel & Casino Atlantic City.
Wizard Games’ slots are well-established across key European markets and the titles are also resonating strongly with local players at many operators across North America, a key growth region for the studio as it seeks further rapid expansion.
Tsachi Maimon, President and Head of iGaming at NeoGames, said: “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital. We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”
Grant Williams, Senior Vice President of Casino at Hard Rock Digital commented: “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey. With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”
Grant Williams
Hard Rock Digital and Playtech Launch New Jersey’s First Live-Dedicated Trivia Experience

Playtech and Hard Rock Digital (HRD) have launched New Jersey’s first-ever dedicated trivia experience on the top-rated Hard Rock Bet online casino platform. This milestone establishes Hard Rock Bet as the first operator to launch a dedicated Live Trivia Game Show in the state.
Since the announcement of their strategic partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card & table games, and live dealer games. The introduction of Playtech’s Live Trivia now adds a new layer of engagement, offering players an exciting, interactive experience beyond traditional casino gaming.
Playtech’s Live Trivia Game Show is a quiz-based segment, hosted by highly trained game show presenters, that invites players to participate in scheduled trivia promotions, answer questions in real-time, and win prizes. The show is streamed live via Playtech’s advanced platform, bringing a fully customizable experience in design, themes, and language. Operators can create tailored prizes, including Golden Chips and Free Spins, which can be awarded individually or distributed among winners, ensuring an engaging and flexible offering for players.
Jonathan Doubilet, VP of US Business Operations at Playtech, said: “Our partnership with Hard Rock Digital has been built around a unified vision to drive innovation and deliver exceptional customer experiences. We are proud to celebrate this milestone with the launch of our Live Trivia Game Show on the Hard Rock Bet platform, bringing a new level of entertainment to their players.”
Grant Williams, Senior Vice President of Casino at Hard Rock Digital, said: “We’re thrilled to be the first in New Jersey to offer Playtech’s Live Trivia Game Show, and continue to elevate the player experience with cutting-edge, innovative content. This exclusive experience will truly stand out in the market and uniquely engage players with our top-rated platform by testing their knowledge, competing for rewards, and enjoying interactive, real-time entertainment like never before.”
The post Hard Rock Digital and Playtech Launch New Jersey’s First Live-Dedicated Trivia Experience appeared first on Gaming and Gambling Industry in the Americas.
Grant Williams SVP of Casino for Hard Rock Digital
Spinomenal games now available on Hard Rock Bet strengthening its position in New Jersey

Spinomenal, a leading game provider in the iGaming industry, is proud to announce that its top-performing titles are now available on Hard Rock Bet casino in New Jersey through Hard Rock Digital’s partnership with Aristocrat Interactive.
New Jersey players on Hard Rock Bet will gain access to Spinomenal’s top-performing titles, including Story of Loki – Master of Illusions, The Ankh Protector, Queen of the Amazon, and many more. The integration, facilitated via the Pariplay platform, ensures a seamless and engaging gaming experience for players.
New Jersey represents a landmark milestone in Spinomenal’s global expansion, while marking one of its first entries into this key U.S. market through this exciting partnership. The availability of Spinomenal games on Hard Rock Bet reinforces its commitment to establishing a strong presence across regulated jurisdictions worldwide.
Lior Shvartz, CEO for Spinomenal commented: “The availability of our games on a brand as powerful as Hard Rock Bet highlights our global ambitions and the important role New Jersey plays. Hard Rock Bet’s players can now enjoy an even greater entertainment experience with the addition of our games.”
Grant Williams, SVP of Casino for Hard Rock Digital commented: “We’re excited to launch Spinomenal games on Hard Rock Bet and bring even more cutting-edge entertainment to our players. Their dynamic portfolio is a great addition to the lineup of over 2,800 games on our top-rated app.”
The post Spinomenal games now available on Hard Rock Bet strengthening its position in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
Glen Oskin
Hard Rock Bet Becomes Official Sportsbook of the Miami HEAT

Hard Rock Bet has become the official sportsbook of the Miami HEAT. As Florida’s only legal sportsbook, Hard Rock Bet will elevate game days with exclusive promotions and offers for HEAT fans at the Kaseya Center and throughout Florida.
“Hard Rock Bet is the preeminent sportsbook on the market. This is a perfect union of two well established Florida brands coming together to deliver fans a new level of fun and excitement through some truly innovative experiences,” said Glen Oskin, Vice President of Corporate Partnerships for the Miami HEAT.
The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital campaigns, in-game entertainment, and the launch of the Hard Rock Bet Heat Club – a free, opt-in club for fans to receive special promotions and engage with their favorite team. In addition, Hard Rock Bet players will enjoy “money can’t buy” experiences at Kaseya Center and exclusive VIP access to HEAT off-site events. Some of the best seats in the house will also feature Hard Rock Bet branding with a soon to be installed courtside platform for Hard Rock Bet players and other VIPs to enjoy the game in style.
“We’re excited to Roll with the HEAT to engage basketball fans in South Beach and beyond, and create unforgettable moments for our players. From exclusive experiences to unparalleled access, we’re bringing our players closer to the action and elevating the way fans connect with the HEAT,” said Nick Menas, Hard Rock Bet’s Managing Director of Corporate Strategy.
The post Hard Rock Bet Becomes Official Sportsbook of the Miami HEAT appeared first on Gaming and Gambling Industry in the Americas.
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