Design Works Gaming has further cemented its position as one of New Jersey’s leading online casino suppliers as the studio lands another major partnership, this time with Hard Rock Bet – Hard Rock Digital’s newly-released improved online gaming experience.

The agreement sees a range of DWG content made available to Hard Rock’s online players in the Garden State, including Armadillo Artie Gone Wild and Tiger Palace. The casino will bring additional content to their players over the coming months, including DWG’s premium LuckyTap titles and popular Vegas-style steppers.

Hard Rock Digital SVP of Casino Grant Williams said: “Our Hard Rock Bet online casino has been a hit so far in New Jersey with the addition of more casino games – hundreds more – to our all-new, easy-to-use app and web experiences. We’re excited for the addition of DWG’s popular titles to our robust gaming portfolio and to continue adding more games each month to entertain our players like no one else can.”

DWG CEO Troy Zurawski said: “Hard Rock’s iconic brand and reputation combined with DWG’s high-performing content is a winning combination. The partnership is a logical next step for both of us as we each look to further scale our presence in New Jersey. The Hard Rock team has nearly 50 years of experience providing world-class entertainment, so they know what to deliver to keep their players coming back for more. And our content is proven to do just that.”

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DWG games have taken the New Jersey market by storm in recent months. LuckyTap and other titles have regular presence in the top 10 spots on the Eilers-Fantini Online Game Performance Report, which tracks more than 35,000 games across Michigan, West Virginia, Pennsylvania, New Jersey and Connecticut. In this report, Flippin Rich LuckyTap was named the number 1 performing online casino game overall in regulated US markets for September 2022. Break the Bounty LuckyTap and Piggy Payouts Bank Buster LuckyTap also hit the top of the list over the last 12 months.

DWG content can be easily found among the hundreds of games on the Hard Rock Bet platform in New Jersey by searching for a specific title, theme, or provider – DWG – via the search function on the home page.

Hard Rock Digital launched its Hard Rock Bet platform in New Jersey, delivering an elevated experience to online players throughout the state and guests of the retail sportsbook at Hard Rock Hotel & Casino Atlantic City. The highly-rated Hard Rock Bet platform integrates online casino, sportsbook, and rewards into one easy-to-use, frictionless experience, and is available on iOS, Android, and online at HardRock.bet.

“The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook,” said Marlon Goldstein, CEO of Hard Rock Digital. “We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”

“We’re excited to welcome Hard Rock Bet to New Jersey! The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions,” said George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City. “This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”

Proprietary iCasino

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The New Jersey launch marks the debut of Hard Rock Bet’s proprietary iCasino, which like Hard Rock’s proprietary sportsbook experience, is easy to use and offers players more ways to play, with hundreds of slots, table games, and live dealer games. The platform will offer classic slot titles, exclusive new releases, and new titles each month from the top providers in the industry.

Aside from the new gaming options, Hard Rock Bet will offer New Jersey players a significantly upgraded and seamless experience including faster user flows for sign-up, log-in, deposits and withdrawals.

Loyalty Rewards

New Jersey players will also be able to participate in a revamped online rewards experience through Hard Rock Bet’s Loyalty Rewards program, which offers unified rewards across sportsbook and online casino. Prizes and experiences in the online Rewards Store will be constantly updated and include bonus play/bets, cash, Mystery Wheel spins, and even a Tesla. The tiered rewards program will provide additional benefits and allow players to earn points and rewards more rapidly.

Hard Rock Bet Loyalty Rewards will also be integrated with Hard Rock’s land-based rewards programs, where available. In New Jersey, online casino play will also earn players Wild Card Comp Dollars and Tier Credits for in-person rewards at the Hard Rock Hotel & Casino Atlantic City.

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Hard Rock Bet

Hard Rock Bet is among the highest rated online real money gaming experiences with a 4.8-star rating in the App Store and has continued to add more ways to play by recently launching Play-by-Play betting, personalized daily Overdrive Boosts, and Flex Parlays – a new feature that allows players to adjust the number of bets needed to win a multi-bet parlay. In addition to New Jersey, the Hard Rock Bet platform is currently available for sportsbook players in Arizona, Indiana, Ohio, Tennessee, and Virginia.