Hard Rock Bet
NeoGames’ Pariplay continues North American expansion with Hard Rock Bet launch in New Jersey
NeoGames S.A., a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary Pariplay is continuing to expand its presence in North America through a partnership with Hard Rock Digital and its Hard Rock Bet platform in New Jersey. The new partnership sees Pariplay launch slot games from its game studio, Wizard Games, through its Fusion aggregation platform.
A range of feature-rich and innovative slots, including top performers like Dragons of the North, Spirit of Mustang, and Wolf Riches, are now available to Hard Rock Bet players in New Jersey.
The launch further strengthens Wizard Games’ foothold in a key market, adding to several existing partnerships in New Jersey. The studio’s games are also live in other regions in North America, including Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.
Hard Rock Digital recently launched its Hard Rock Bet platform in New Jersey, bringing a highly rated, easy-to-use online experience to players throughout the state. Beyond Wizard Games’ slots, Hard Rock Bet’s offering includes classic titles, and games found on the casino floor at Hard Rock Hotel & Casino Atlantic City.
Wizard Games’ slots are well-established across key European markets and the titles are also resonating strongly with local players at many operators across North America, a key growth region for the studio as it seeks further rapid expansion.
Tsachi Maimon, President and Head of iGaming at NeoGames, said: “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital. We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”
Grant Williams, Senior Vice President of Casino at Hard Rock Digital commented: “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey. With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”
The Florida Panthers announced that the club has agreed to a multi-year partnership with Hard Rock Digital to engage fans on its Hard Rock Bet sports betting platform and in-person at Amerant Bank Arena. This marks the first partnership in this category for the Panthers.
“We are thrilled to enter into an exciting new partnership with Hard Rock Bet,” said Florida Panthers Chief Revenue Officer Shawn Thornton. “Through this partnership, we will increase fan engagement and excitement around the game of hockey in South Florida and beyond by adding an entirely new element to the game.”
The partnership will officially begin at tonight’s game against the Ottawa Senators with on-site activations, digitally enhanced dasher boards, marquee signage, and digital branding. Starting with the 2024-25 season, additional enhancements will be unveiled to further engage fans on-site and online.
“We’re excited to join Panthers Territory and partner with the club to bring hockey fans closer to the action,” said Nick Menas, Hard Rock Digital’s Managing Director, Corporate Strategy. “With thousands of bets available on sports from around the world and live streaming of NHL games nightly on the Hard Rock Bet app, we’re thrilled to entertain hockey fans like no one else can.”
Hard Rock Bet is Florida’s only legal sportsbook and has thousands of ways to engage with hockey action – including pre-game and live wagering, plus Same Game Parlays – and over 20 other sports from around the world. The Hard Rock Bet app is available for download in the App Store and Play Store, and a web sportsbook experience can be accessed at HardRock.bet. As a sign-up bonus, new online players will receive up to $100 back in Bonus Bets if their first bet doesn’t win. In-person sports betting is also available at Seminole Hard Rock Casinos and Seminole Casinos in Florida.
Slotmill’s is now live on Hard Rock Bet in New Jersey. The distribution is made via Slotmill’s partnership with Pariplay Ignite, which will allow for the rollout in New Jersey and any future Hard Rock Bet iCasino markets over a multi-year period.
Andreas Ternström, Director at Slotmill said; “Hard Rock is an entertainment giant and being selected as one of its trusted suppliers of online slot games feels fantastic. Expanding our presence in USA is super exciting and Hard Rock Bet is a very important partner for us in this quest.”
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further grown in North America following a key partnership with Hard Rock Digital and its Hard Rock Bet platform in New Jersey.
The deal saw customers of the iconic brand able to enjoy incredibly popular titles such as Magic Stars 3, Burning Sun and Sizzling Eggs, among a plethora of titles.
Wazdan brought its numerous years of experience to the partnership and a strong track record in key regulated states in America with its games consistently performing excellently with players.
It becomes the latest commercial success for Wazdan following recent agreements with BetMGM and Tipico in New Jersey, all of which have been integrated via Light & Wonder’s aggregation offering.
Hard Rock Digital recently launched its Hard Rock Bet platform in New Jersey, bringing a highly-rated, easy-to-use online experience to players throughout the state. Beyond Wazdan’s titles, Hard Rock Bet has added hundreds of games to its platform including classic titles, new releases each month and games found on the casino floor at Hard Rock Hotel & Casino Atlantic City.
“We’re thrilled to partner with a brand as impressive as Hard Rock and deliver some of our top-performing content to its customer base,” the North America and Latin America Head of Account Management for Wazdan, Izabela Slodkowska-Popiel, said. “Our partnership with Light & Wonder has driven us to new heights across North America and we’re confident that this will be another exciting expansion for us.”
“We’re excited to be adding Wazdan’s popular games to our highly-rated Hard Rock Bet platform in New Jersey,” the Casino Senior Vice-President for Hard Rock Digital, Grant Williams, said. “With hundreds of gaming options and engaging promotions like our $1 million-in-prizes Winterfest, Hard Rock Bet is entertaining our players like no one else can.”
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