partnerships
Future Anthem supports Betsson Group with personalised and safe experiences powered by industry-leading AI
Through the use of Future Anthem’s Amplifier AI, Betsson Group uses the power of personalisation and risk monitoring to champion the way forward for safe player experiences
Future Anthem, the pioneering AI and data science powerhouse is proud to announce a new product launch with Betsson Group that will see the leading global gaming operator deploy AI technologies to offer its players a more personalised and sustainable experience across its diverse portfolio of brands.
Leveraging Future Anthem’s innovative Amplifier AI real-time product, this integration will ensure 1-to-1 personalisation is at the forefront of every player’s experience for Betsson’s extensive global player base, as well as provide additional risk monitoring of every casino session for responsible gaming purposes.
Renowned for its leading brands and high-quality content offering, as well as its commitment to providing a safe customer environment, Betsson Group has developed a reputation as a top choice for players worldwide.
Jan Chircop, Head of Gaming Projects at Betsson Group, said: “We are thrilled to embark on this transformative journey with Future Anthem. Our mission is to provide the ultimate gaming experience for our players, and this partnership allows us to do just that. By harnessing the power of AI, we are confident that our players will enjoy more engaging and sustainable gaming experiences as we transition to personalised experiences.”
Eduards Jakubovs, Head of Responsible Gaming at Betsson Group, commented further: “Online casino betting is known to pose a higher risk in comparison with other products, hence it was a very natural decision to enhance customer protection. Future Anthem’s real-time personalised risk scoring engine will work in parallel with our own in-house Prediction Model to ensure the highest level of protection for our players.
One major highlight of this partnership is Betsson’s commitment to acting during the moments that matter, reacting with immediacy in key touchpoints across the player journey. Leveraging Future Anthem’s innovative flagship product Amplifier AI, Betsson will improve its ability to respond to each player’s needs in a highly personalised 1-to-1 manner with its quick-to-deploy modules during critical moments.
This groundbreaking initiative will be rolled out progressively across Betsson’s global brands and jurisdictions over the coming months, promising an unprecedented level of personalisation and sustainability for their expansive base of players.
Leigh Nissim, Founder and CEO of Future Anthem, added: “We really enjoy working with progressive clients and teams as they bring out the best in our AI technologies. The Betsson team has a clear vision around personalisation to improve player experiences and we’re delighted that our all-encompassing personalisation product, Amplifier AI, is becoming an integral part of their journey.”
CAGE Puerto Rico II Inc
NOVOMATIC Americas and CAGE Puerto Rico II Enter into Exclusive Strategic Partnership for Puerto Rico Street Market
NOVOMATIC Americas Puerto Rico LLC (NOVOMATIC Americas), a subsidiary of the international gaming technology group NOVOMATIC, and CAGE Puerto Rico II Inc (CAGE) have entered into a long-term, exclusive strategic partnership for the street gaming market in Puerto Rico, building on their successful multi-year collaboration across various Caribbean markets.
Under the terms of a newly concluded Master Sales Agreement, NOVOMATIC Americas will distribute thousands of FUNMASTER 2.27 cabinets to CAGE Puerto Rico. The agreement reflects both parties’ shared commitment to market development, operational excellence, and long-term value creation in Puerto Rico’s regulated gaming sector and is still subject to CAGE receiving the renewal of its gaming license in Puerto Rico.
Each gaming terminal will include access to a curated portfolio of NOVOMATIC gaming content, which is tailored to meet the preferences of the local player base. This ensures that CAGE and its operating partners benefit from a dynamic and adaptable content offering that is designed to maximize entertainment value and operational results.
Jakob Rothwangl, Managing Director NOVOMATIC Americas, said: “This agreement underscores the strategic alignment between Caribbean CAGE and NOVOMATIC Americas in one of the region’s most dynamic and promising markets. It is a testament to the strength of our long-standing partnership and to the trust that CAGE places in our products, performance, and vision.”
Chairman of CAGE Puerto Rico II, Robert B. Washington, said: “We are proud to deepen our strategic partnership with NOVOMATIC Americas as we continue to expand our footprint in the Caribbean markets. Their technology, product quality, performance and long-term vision are exactly what we need to drive sustainable growth and deliver best-in-class gaming entertainment to our customers and partners throughout Puerto Rico.”
The post NOVOMATIC Americas and CAGE Puerto Rico II Enter into Exclusive Strategic Partnership for Puerto Rico Street Market appeared first on Gaming and Gambling Industry in the Americas.
CT Interactive’s premium gaming content is now live with Playcet, marking the renowned iGaming provider’s official entry into the Argentine market. This strategic partnership underscores the company’s commitment to international expansion and reinforces the growing presence in Latin America. Based in Córdoba, Argentina, Playcet now offers its players a carefully curated selection of 63 of CT Interactive’s most popular slot titles. Among these are users’ favorites such as 20 Star Party, 40 Fruitata Wins, Banana Merge, Celestial Dragon, Chili Fruits, and many more – games known for their captivating gameplay and top-tier design, which have consistently performed well across various global markets.
“This partnership holds significant strategic value for us. It not only reflects our deep commitment to the region but also propels our vision for sustainable growth and long-term market leadership. We are confident that by combining our strengths, we will unlock new opportunities and set fresh benchmarks for success together,” said Martin Ivanov, Chief Operating Officer at CT Interactive.
Following the successful certification of CT Interactive’s game portfolio for the Argentine market, local players now have access to a diverse and immersive gaming experience tailored to their preferences. The collaboration with Playcet ensures the delivery of high-quality entertainment that meets the highest standards of performance, engagement, and user satisfaction.
Horacio Sans, Playcet’s Operations Manager, said: “We are very pleased to add CT Interactive’s portfolio to our platform. This partnership represents an important step in continuing to strengthen our offering and providing our users with an even more complete and high-quality gaming experience.”
The alliance with CT Interactive reinforces Playcet’s commitment to innovation and quality, consolidating its position as one of the leading online gaming platforms in the Province of Córdoba.
“At CT Interactive, we remain committed to forming strategic alliances and creating localized content that enhances the gaming experience globally. Our expansion into Argentina represents another key step in our mission to deliver cutting-edge gaming solutions to players across the globe,” added Martin Ivanov.
The post CT Interactive Enters into Strategic Partnership with Playcet appeared first on Gaming and Gambling Industry in the Americas.
Brøndby IF has entered into a three-year partnership with Betano, the premium online sports betting and gaming brand of Kaizen Gaming, one of the biggest GameTech companies in the world. Betano will become the main partner and shirt sponsor for Brøndby IF’s Superliga team starting from the summer of 2025.
Ole Palmå, CEO of Brøndby IF, said: “This is not just a large and important commercial agreement – it is a strategic partnership with an organisation that matches our ambitions. Over the past months, we have had a strong dialogue with Betano about what such a collaboration could look like and our views have been totally aligned. We are therefore very pleased with this agreement and the partnership, which will run until the summer of 2028.
“Betano’s parent company, Kaizen Gaming, is an international player with a documented responsible approach to gaming, an established presence in 19 markets and partnerships with renowned sports clubs and organisations, including Aston Villa, River Plate, and Portugal’s ‘Big Three’, as well as UEFA for the Europa League, the Conference League and the EURO 2024. We are therefore very pleased that this agreement places us on the international stage, where responsibility and professionalism are key values for all parties.”
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “We are very excited about this new partnership with Brøndby IF – our first in Denmark, where Betano launched just last year, and in Scandinavia as a whole. Brøndby IF has one of the greatest histories and football cultures in Denmark, it has developed some of the country’s greatest legends and is backed by incredibly passionate fans. We see this partnership as far more than a traditional sponsorship. The club’s ambitions align with those of Kaizen Gaming and Betano, and we want to be a partner that contributes to Brøndby IF’s continued development as one of the leading football clubs in Scandinavia.”
Martin Sahlertz, Sales & Business Development Manager at Brøndby IF, said: “Betano’s approach is very much in line with our vision of what a modern sports partnership should look like – with a strong focus on purposeful, brand-led content and digital engagement. Together, we aim to create activations that not only strengthen both brands but also deliver value to our fans.”
The post Brøndby IF Enters into Three-year Partnership with Betano appeared first on European Gaming Industry News.
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