partnerships
MGA Games positions itself in the Netherlands with JOI Gaming’s JACKS.NL
Hits such as Sylvia Geersen Golden Throne, Viking’s Conquest and DJ in Session are already available on the Dutch operator’s platforms.
This new agreement allows MGA Games to strengthen its presence in the Netherlands and increase the visibility of its products in the European market.
Localised slot games provider MGA Games continues to grow its presence in the Netherlands thanks to a new partnership with JOI Gaming and its JACKS casino brand. As a result, JOI Gaming Jacks.nl has now integrated an important part of the MGA premium slot game productions in its portal.
JOI Gaming is part of the JVH Gaming & Entertainment group, a prominent IGaming company in the Netherlands, operating in more than 86 casinos under the brands Jack’s Casino, Flash Casino’s, and Flamingo Casino, among others. This integration will allow MGA Games to strengthen its presence in the Netherlands and increase the visibility of its products in the European market. JOI Gaming Jacks.nl now a new partner comes with an outstanding reputation and important track record in iGaming, consolidating its leadership at local and European levels.
The operator has launched a first pack of slot games on its platforms, including great hits such as Sylvia Geersen Golden Throne, Viking’s Conquest, and DJ in Session. 5-reel slot games that stand out for their excellent animation, quality graphics, latest technology, and fast download.
According to the Sales Director of MGA Games, Javier Lanfranchi: “This agreement allows us to continue strengthening our position as a benchmark supplier for the European market, specifically in the Netherlands. We have a very diverse and attractive product offering that excites players and provides great value to operators. We are convinced that the release of our content on JOI Gaming Jacks.nl will be very beneficial for both companies.”
Sjoerd Kranz, Head of Gaming and Retention at JOI Gaming, said: ”We are very happy to add MGA Games to our gaming portfolio. With MGA Games’ great looking content using innovative ways to attract new players, we have high expectations that their offerings will flourish during the collaboration on our brand This partnership holds great promise for both parties, and we are looking forward to a very successful time ahead.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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