PlayOJO to Launch ‘Too Much of Anything Can be Bad’ Campaign

PlayOJO’s Safer Gambling Week 2023 campaign demonstrates extreme/silly cases of when too much of a good thing can turn bad, via funny video skits

‘Too much of anything can be bad’. This is the message that PlayOJO online casino will be promoting as part of a wider campaign from November 6 to support Safer Gambling Week 2023.

PlayOJO has been a keen player in increasing safer gambling awareness over the last few years. Its latest ‘too much of anything can be bad’ safer gambling campaign is centred around four videos that will be shared across its Facebook, Instagram and Twitter channels including a dedicated blogpost.

The videos display seven instances when too much of a good thing can quickly turn bad. The examples include too much sleep, too much time in the bath, too much time spent indoors, too much sun, too much caffeine, too much spicy flavouring and too many carrots, which can turn your skin orange.

As ever with PlayOJO, the campaign is engaging and fun, although the underlying message is ever-present to remind players about the importance of staying in control of their playtime because, eventually, too much of anything can turn out bad.

Powered by SkillOnNet, PlayOJO online casino continues to set a high standard for safer gambling practices, providing essential information and tools needed for players to stay in control of their playtime and gamble safely.

Safer gambling features include Safe Mate, which provides players with a complete picture of their play, making it easier to know their gambling habits while sticking to a budget and spotting any changes in their play that may need attention.

“We are longstanding supporters of Safer Gambling Week and, like previous years, this year we wanted to run an additional paid social campaign that would help increase awareness of safer gambling above and beyond the Safer Gambling Week,” the Chief Marketing Officer for PlayOJO, Peter Bennett, said. “To do this, we needed to create something that we felt would stand out and reach players on the channels they spend time on, to ensure our message hits the widest possible audience.

“This is a quirky and fun campaign that aligns with our overall brand positioning but with a clear main message about why players need to stay in control of their play; too much of anything can be bad.”