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GET SPOOKY WITH INSPIRED’S LATEST HALLOWEEN SLOT: COPS ‘N’ ROBBERS BIG MONEY TRICK OR TREAT

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Inspired Entertainment, Inc. is pleased to announce the launch of its latest Halloween-themed game, Cops ‘n’ Robbers Big Money Trick or Treat, developed by Inspired’s Bell-Fruit design studio.

As a seasonal follow-on from Inspired’s popular Cops ‘n’ Robbers Big Money™, the game’s spinetingling reels spin to reveal the game’s iconic Cops ‘n’ Robbers® symbols with a spooky update.

Giving players top chances of achieving prizes throughout, the Cash Collector feature includes the game’s colorful candy bag symbols, which represent mixed pays awarded players upon achieving any combination of line wins. The base game includes spooky Wilds, the “werewolf robber” and the “zombie cop.”

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Landing three or more Bonus symbols in the base game triggers the Trick or Treat Bonus round, where players can be in with a chance to bag the sweetest wins. With unlimited Free Spins, the werewolf robber adds to the progressive trail with multipliers that appear above the reels, while the zombie cop is hot on his heels. The Bonus ends when the werewolf robber is caught and spotted in the ID Parade, awarding the player all their accumulated winnings.

Fortune Spins can be switched on and chosen as an alternative to spinning the normal base game reels. Giving players more fun ways to win big, Fortune Spins can be played at any stake. Here, the werewolf robber, candy bags and Bonus symbols are present only, while the werewolf robber acts as a Wild, collecting candy bags and cash prizes for big Halloween treats.

With its engaging gameplay, Cops ‘n’ Robbers Big Money Trick or Treat has a return-to-player (RTP) rate of 94.99% offering casual gamers a fun iGaming experience, for a spook-tacular Halloween!

Claire Osborne, Vice President of Interactive at Inspired, said: “Gear up for an electrifying extravaganza with Cops ‘n’ Robbers Big Money Trick or Treat, a slot that’s not a trick, but promises bags of treats! We’re thrilled to be adding this latest spooky title, brimming with colossal wins and spine-chilling adventures, to our flourishing portfolio of seasonal slots.”

Catering to an array of gameplay and mechanic partialities, Inspired’s other Halloween titles include:

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Big Scary Fortune™, a descendant of Inspired’s top performing slot, Big Fishing Fortune™, that is packed with eerie and spell-binding graphics.

Reel Spooky King Megaways™, a “boo-tiful” slot with fun cascading wins that features the popular Megaways™ game mechanic to give players 117,649 ways to win on every spin.

Halloween Cash Pots™, a fast-paced and gripping slot that lets players release their inner ghost, goblin or ghoul while turning ghostly wins into big cash prizes through its Cash Collector Bonus.

Book of Halloween™,  which offers a fun Free Spins Bonus packed with spooky expanding symbols.

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A New Era in Digital Performance Marketing: Introducing iKon. – Redefining Industry Standards

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Founder of RR Group announces the launch of a new brand – iKon., a first-of-its-kind solution in performance marketing. Unlike anything currently on the market, iKon. is revolutionizing the industry by eliminating traditional media buying from the equation. Instead of buying traffic, we offer performance-driven creatives on a revenue-share basis – a radical departure from the conventional agency model.

Founded by Nikolai Belikov, a recognized industry expert, and backed by a team of experienced specialists, iKon. focuses on helping brands enhance their strategies, improve performance, and navigate the ever-changing digital industry with precision and confidence. iKon. does not compete with in-house teams – it strengthens them. Through strategic guidance, creative expertise, and comprehensive education, brands gain the ability to enhance their internal operations rather than relinquish control. The focus is not on short-term media buying but on establishing trusted partnerships and long-term success.

A Game-Changing Era: Media Buying Without Buyers

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The industry is saturated with media-buying agencies, yet their fundamental approach remains unchanged: buy traffic, optimize, repeat. Recognizing the limitations of traditional models, iKon. has redefined the approach to performance marketing. Rather than hiring buyers or allocating massive budgets to ad spend, iKon. focuses on creativity, strategic execution, and performance optimization in ways unmatched by any other player in the industry.

By removing the reliance on media buyers, iKon. has developed a model that places brands firmly in control. With a focus on creative production, anti-fraud strategies, strategic consulting, and media optimization, iKon. provides a comprehensive framework for sustainable and scalable growth.

The Four Pillars of iKon.’s Success

What sets iKon. apart? A results-driven methodology built on four fundamental pillars:

  • High-Impact Creative Solutions – Creativity determines success in a competitive digital landscape. iKon. develops performance-driven creatives that do more than capture attention – they engage, convert, and drive measurable revenue growth. With deep expertise in iGaming, iKon. crafts content designed for impact.
  • Strategic Consulting – Leveraging deep industry knowledge, iKon. helps brands identify blind spots, optimize internal workflows, and implement anti-fraud measures to maximize ROI. With media buying and marketing expertise, the team ensures every advertising dollar works harder and smarter.
  • Resale & Media Optimization – Strong partnerships with top-tier advertising sources allow iKon. to unlock new opportunities in media space utilization. Through a refined approach to resale strategies and ad account management, iKon. enables brands to maximize underutilized assets, enhance media efficiency, and generate additional revenue streams without direct involvement in traffic acquisition.
  • Brand Performance Optimization – Success isn’t just about visibility – it’s about sustainability. iKon. builds high-performance marketing ecosystems that fuel long-term brand growth and profitability.

Industry Pioneers at the Helm

Behind iKon. is a team of seasoned digital specialists, each selected for their expertise and ability to drive measurable impact. Personally assembled by Nikolai Belikov, this group brings together deep industry knowledge, technical acumen, and a results-oriented mindset. With backgrounds spanning media buying, creative execution, anti-fraud strategies, and strategic consulting, the team is dedicated to confidently helping brands navigate complex digital landscapes.

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The Future of Performance Marketing Starts Today

iKon. is not just another addition to the market – it’s a partner for brands looking to scale sustainably and intelligently. By integrating consulting, creative, and performance-driven strategies, iKon. empowers businesses to make informed decisions and build resilient marketing infrastructures. With a focus on collaboration, expertise, and long-term success, iKon. is redefining the standards of performance marketing.

Ready to take your brand to the next level?

iKon. – Because No One Else Can Do It Like This.

 

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The post A New Era in Digital Performance Marketing: Introducing iKon. – Redefining Industry Standards appeared first on European Gaming Industry News.

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Las Vegas’ only all-inclusive hotel room package is back for summer at the Plaza Hotel & Casino

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With summer fast approaching, the Plaza Hotel & Casino is bringing back Las Vegas’ only all-inclusive hotel room package starting June 1 at $125 per person per night.

The Plaza introduced its all-inclusive hotel room package last summer. It was so well received by guests that the iconic downtown Las Vegas property is bringing the all-inclusive offer back and extending it for all of June, July and August.

“At a time when tourists are concerned about increasing costs in Las Vegas, including resort fees and paying to park, we wanted to give our guests a more affordable summer vacation option by again offering our all-inclusive hotel room package,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino.

The Plaza’ all-inclusive hotel room package waives all resort fees. Guests will enjoy free access to the fitness center, rooftop pool, and self-parking. The package also includes bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor and breakfast and dinner from various dining outlets.

With free access to the rooftop pool, guests can also enjoy the pool’s new amenities including:

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  • Smart lockers have been installed in a climate-controlled area leading out to the pool allowing guests to conveniently store their belongings with just their phone for a nominal rental fee.
  • New sun loungers that can accommodate two guests have been added poolside and are available for rental that includes towels, an umbrella and dedicated cocktail service.
  • Conveniently located next to the pool’s full-service cocktail bar, the Plaza Pool’s Food Truck will also be open all summer long offering light bites like street tacos, hummus & pita, and fruit cups, as well as more hearty fare like pizzas, hot dogs, burgers, and wraps.
  • Ice cream treats have been added to the retail concessions sold in the pool lobby.

To take advantage of the Plaza’s all-inclusive hotel room package, rooms must be booked online by Aug. 29 for a stay June 1 through Aug. 30.

The post Las Vegas’ only all-inclusive hotel room package is back for summer at the Plaza Hotel & Casino appeared first on Gaming and Gambling Industry in the Americas.

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EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated

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On 27 and 28 May the Serbian capital will once again host Belgrade Future Gaming exhibition. EGT Digital will participate in it along with EGT for another year in a row. Both companies will expect their guests on stand E1.

EGT Digital will reveal its rich gaming world, including the jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, as well as over 140 casino games on different themes, which have presence in more than 50 markets worldwide. Visitors will also be able to learn more about the newest addition to the provider’s jackpot portfolio: the 4-level multi-denomination Gods & Kings Link. Currently including 2 games: Glorious Alexander and Ape of Luck, it will offer players an exciting experience full of great winnings, attractive bonuses, and a lot of fun.

The company’s iGaming platform X-Nave will also be on display. Featuring 4 main modules: Gaming Aggregator, Sport Product, CRM Engine, and Payment Gateway, it stands out with great flexibility, thanks to which each of the modules can function as part of the turnkey solution or operate independently, as they allow integration with third-party developments.

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The Gaming Aggregator will present its vast range of over 13,000 titles from more than 130 popular providers together with numerous functionalities for content customization. The Sport Product will demonstrate its rich sports and esports content across a number of markets globally. The CRM Engine with its player management tools and bonus features, as well as the Payment Gateway, covering a rich diversity of payment methods, will further expand operators’ options to create more personalized and engaging offerings for their clients.

“Participating in Belgrade Future Gaming has always been very rewarding for us and I have every reason to believe that this year’s edition will once again bring us excellent results,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. She added: “We can’t wait to meet with our valued current partners and potential future customers from the region and show them our latest innovations, that can make their business even more successful.”

The post EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated appeared first on European Gaming Industry News.

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