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Growth Markets Zone to Launch at ICE 2024 Generating Business Opportunities for Stakeholders Across Latin America and Africa

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Clarion Gaming’s latest initiative to deliver more connections between businesses across the international gaming industry will see the introduction of the first Growth Markets Zone at ICE 2024.

With a renewed focus on opportunities for businesses active in or targeting Latin America and Africa, the Growth Markets Zone will provide a place for suppliers to meet and connect with international businesses. The Growth Markets Zone will comprise circa 15 suppliers and innovators and take pride of place on the ICE show floor.

Explaining the background to the space and his aspirations for its future development, ICE Event Director Andy Ventris said: “We always work in partnership with our stakeholders to deliver initiatives that will help them to meet their business aims and objectives. Part of the feedback following ICE 2023 revealed a demand to target gaming growth markets specifically those in Latin America and on the continent of Africa.

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“We developed and refined the concept and we are excited to launch at ICE 2024. One of our focus areas is to provide for visitors with specific product or geographical interests and the Growth Markets Zone will serve as the ‘go to’ location for those interested in the business opportunities that exist in Latin America and Africa.

“We are also working with partners in both markets to help bring this to life; Liliana Costa, Clarion Gaming Latin America Liaison, and John Bamidele, ICE’s Africa Ambassador, both of whom will be happy to speak with those interested in the initiative.”

He continued: “Our creative platform and pledge to the industry for ICE 2024, is to deliver MORE, a theme that reflects our commitment to deliver enhanced qualitative and quantitative business opportunities for our stakeholders. The Growth Markets Zone is born out of that commitment and like initiatives such as the award-winning ICE Consumer Protection Zone we will work in partnership with the industry to deliver.

ICE 2024 and sister show iGB Affiliate, the last to be held in London prior to their relocation to Barcelona in January of 2025, will feature some 750 exhibitors occupying the entirety of ExCeL London. To be part of this historic edition of ICE register for tickets at ICE London 2024 (ICEGaming .com).

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Africa

BetGames and Betway Combine for Bespoke Crash Game Skyward

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Leading games provider BetGames has created the latest addition to its growing bespoke games portfolio with a branded version of its new hit game Skyward for the major global online betting and gaming operator Betway in Africa.

Following the network launch of the thrilling plane-themed crash game, the delivery of a tailored version for Betway in one of its key markets maintains BetGames’ track record of creating unique versions of its popular titles for tier-one operators.

Ideal for regions with developing tech infrastructures, this carefully crafted version of Skyward has been optimised to ensure lightweight and stable operation meeting the challenges of markets that prioritise low data consumption.

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BetGames’ first crash game, Skyward takes the popular format and blends exciting gameplay with convenient auto-betting and cash-out features. A high-energy experience boasting a visually striking design, Skyward features a range of captivating animations that enhance the player’s enjoyment, all presented with Betway’s signature branding, making its players feel at home while they enjoy the action.

“The launch of Skyward has heralded a further exciting step in the evolution of our content portfolio,” the Africa Sales Vice-President for BetGames, James Everett, said. “Using it as the base for our latest bespoke project for Betway has really strengthened the fantastic relationship we enjoy with one of the industry’s biggest names.

“Our continued dedication to meeting the needs of local players and understanding our markets has seen us grow our partnership with Betway and we’re proud that it continues to choose us to provide the best, tailored experiences for its players.”

“We’ve engaged BetGames to develop a number of bespoke projects for us and, again, we’re delighted with the results,” the Casino and Verticals Product Manager for Betway Africa, Hailee Cook, said. “Having the latest games presented with our familiar environment and feel is important to our loyal players and Skyward hits that mark again.

“We strive to bring our customers the finest and most innovative gaming content and our alliance with BetGames continues to deliver that.”

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The Biggest-Ever Win on Aviator for the Whole of Africa

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Lucky player at betPawa Ghana touches down with the game’s biggest win to date after riding out phone glitch

Aviator, the world’s number-one crash game from award-winning developer Spribe, has landed another big winner as a player at popular betting brand betPawa Ghana won a massive $500,000; the biggest Aviator win in Africa.

This is how the action unfolded…

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Fuseini from Kumasi, Ghana, opened betPawa on his smartphone and headed straight to the games lobby to take flight with Aviator. Having set his bets at GH¢20, he launched the plane and watched as it climbed higher and higher with the bet multiplier also getting bigger and bigger.

With Aviator, the aim of the game is to hold your nerve for as long as possible; the longer you hold out, the bigger the win multiplier gets. Of course, if the player waits too long, the plane flies away taking their accrued winnings and original stake with it.

In a twist of good fortune, his smartphone was not functional and he couldn’t cash out for a few moments. Those few extra seconds of being airborne took the multiplier sky high, taking his total win to a life-changing GH¢6m (more than $500,000).

Not only did he hit the highest cash multiplier of the week, but his win is the largest ever recorded in Ghana since Spribe introduced Aviator to the market back in 2018.

To mark the occasion, betPawa treated Fuseini to a once-in-a-lifetime experience, flying the avid football fan and his family and friends to a football match in a private jet. The betting brand, which is active in eleven African countries, then held a press event where Fuseini spoke emotionally about the win and was presented with a cheque for $500,000.

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“Aviator is a thrilling game loved by more than ten million players a month across the world,” the Chief Commercial Officer for Spribe, Giorgi Tsutskiridze, said. “Not only does it provide engaging, fast-paced action on mobile and desktop but, as seen by Fuseini, it gives a superb opportunity to players to build their wealth and fortune just by playing the best crash game in the world.

“Aviator is multi-player and social and Fuseini can now enjoy his time at the top of the Aviator Battle Royale Leaderboard where other players can put their mettle to the test to see if they can land an even bigger multiplayer.

“It’s also great to see betPawa give Fuseini the royal treatment following his big win. This is a great branding opportunity for the operator and also helps to make even more players aware of the Aviator and why it’s the number-one crash game on the planet.”

“I cannot believe what is happening to me because I never imagined ever being on an aeroplane,” Fuseini said. “Today, I have been flown on a very luxurious plane fit for a millionaire.”

“We are so happy for Fuseini and his incredible win on Aviator,” the Chief Commercial Officer for betPawa, Ntoudi Mouyelo, said. “What better way to celebrate than putting Fuseini in a real plane and flying him to watch his favourite sport, football. With his winnings in hand, he can now travel in style wherever he goes.

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“Aviator really is one of the most popular games in our lobby and we look forward to sharing more big win stories as they land.”

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Africa

7777 gaming expands its reach in Nigeria with integration on betBonanza

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7777 gaming expands its reach in Nigeria with the integration on betBonanza, one of Nigeria’s leading sports betting and gaming websites. This strategic collaboration marks a significant milestone for both companies and promises an enhanced gaming experience for Nigerian players.

7777 gaming, with its commitment to providing innovative and engaging gaming content, will now make its entire portfolio of over 100 thrilling titles available to the rapidly growing community of betBonanza users. The inclusion of these exciting games aims to diversify the entertainment options on the platform and cater to the evolving preferences of the Nigerian gaming market.

Elena Shaterova, CCO at 7777 gaming expressed her enthusiasm about the latest company’s collaboration: “The integration with betBonanza represents a key strategic move for 7777 gaming, allowing us to further extend our global presence and reach new audiences. The Nigerian market, known for its enthusiastic gaming community, presents a tremendous opportunity for the company to showcase our top-tier online casino games.

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Edward Oluigbo, the Commercial Operations and Games of Chance Manager, at betBonanza commented: “We are excited to offer 7777 gaming’s online casino content to all of our players in Nigeria. This partnership signifies a shared commitment to providing a safe, entertaining, and rewarding gaming environment for all our players.”

Both companies are dedicated to responsible gaming and will ensure that all games are delivered in compliance with the relevant regulatory standards. BetBonanza is licensed by the National Lotteries Regulatory Commission (NLRC), Lagos State Lotteries Board (LSLB), and several states in Nigeria and is part of Betsson Group.

The integration of 7777 gaming’s portfolio onto betBonanza’s platform is already live, and players can experience the excitement by visiting their website.

 

About 7777 gaming:

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7777 gaming is an innovative and data-driven B2B iGaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the iGaming industry.

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