partnerships
English Gambling Education Hub Portal goes live

- The EGEH Portal is a new digital resource and network for professionals who work with or have a duty of care towards children and young people.
- The EGEH has been commissioned by GambleAware, led by GamCare and Ygam, with regional partners Aquarius, ARA, BCT, Breakeven and NECA.
- It aims to provide professionals with evidence-based information, support and resources, enabling them to deliver preventative education on gambling harms to children and young people.
This week marks the launch of the English Gambling Education Hub (EGEH) portal, a new resource which provides clear evidence-based information, support, and education to those working with children and young people.
The EGEH is a collaboration of seven organisations working together across England. The two national partners are GamCare and Ygam. The local partners include Aquarius, ARA, Beacon Counselling Trust, NECA and Breakeven. The programme is also working in collaboration with the Scottish and Welsh Gambling Education Hubs.
Commissioned by GambleAware, the EGEH aims to enhance the capability of Youth Services, Family Services, Formal Education, and other services in England to provide early intervention and prevention regarding gambling harms. The EGEH network will create a virtual community of professionals who work with or have a duty of care towards children and young people.
The Gambling Commission’s Young People and Gambling Report for 2022 found that 31 per cent of 11 to 16-year-olds had spent their own money on gambling in the last 12 months. The 2022 study also found that 0.9 per cent of 11 to 16-year-olds, equivalent to around 35,000 children, were classed as problem gamblers in Great Britain
As part of the EGEH portal, schools can apply to achieve the ‘Gambling Education Quality Mark’. This free quality mark for schools – provided by Ygam on behalf of the EGEH – is in recognition of a school’s commitment to gambling harm prevention through education and consists of them meeting set criterion. The EGEH portal outlines application requirements, how to achieve the ‘Gambling Education Mark’, and what schools will receive as part of the recognition.
Ygam has also developed a Quality Assurance Support Package (QASP). The QASP is for organisations who deliver (or plan to deliver) training around gambling harms and would like support to gain accreditation. Their training can either be given directly to children and young people, or to professionals working with them. More information on the QASP, what it includes, and how it can help organisations refine best practice can also be found on the EGEH portal.
Additionally, the EGEH is hosting a film competition which invites organisations working with children and young people to create a film that raises awareness of gambling harms. Entries are open to 11 to 25-year-olds from all educational settings, formal and informal. The winner will have their film professionally developed and shared in schools across England, as well as being invited to spend the day on set.
Kyle Riding, Head of Programmes at Ygam, said: “Education plays a vital role in preventing gambling harms. As online gambling is now part of the statutory RSE curriculum in schools, it is vital that youth organisations have a convenient place to access consistent information and informed resources to help them to effectively safeguard their children and young people.”
“This collaborative programme is not only an effective way to centralise support for those who need it, but also a great opportunity to build a network of people who all share the same goal to raise awareness and reduce the impact of gambling harms on children and young people across England.”
Shirley Tomkins, Programme Manager at GamCare, said: “The English Gambling Education Hub is uniquely placed to understand the true scale of gambling harm emerging across England and how it will vary in each location and for each community. We know professionals need clear, consistent, and non-judgemental information to effectively support young people, who are increasingly encouraged to engage in gambling or gambling-like behaviour online.”
“We are continuing to listen to young people and elevating their voices through our events and our engagement with relevant stakeholders across the UK. With the Government currently looking at the future of gambling support, it’s important we do not lose sight of the vital role that education will play in protecting the next generation from gambling harms.”
Anna Hargrave, Chief Commissioning and Strategy Officer at GambleAware said: “Gambling harm is a serious public health issue which can affect anyone – including children and young people. Early intervention and prevention programmes, such as these education hubs are vital to keeping people safe from gambling harm. Young people are increasingly exposed to gambling through the wider environment, so it is important that practitioners, educators and youth workers have awareness and understanding of the issue and harms that can result from gambling.”
To find out more about the film competition or to join the EGEH Network to keep up to date with the latest news, please visit www.egeh.org.
For more information about Ygam and our portfolio of education programmes, please visit www.ygam.org or email [email protected].
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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