L&L Europe Partners with ClearStake for More Efficient Responsible Gambling Processes

By using ClearStake Open Banking technology the platform saw a 500% increase in spend limit increase approvals

L&L Europe has partnered with ClearStake to make it easier than ever before for customers to set customised spending limits that protect players whilst allowing them to stake freely when appropriate.

Using Open Banking technology, L&L Europe customers can now share financial data in seconds, which is then used to set personalised spending limits. By employing ClearStake’s technology, L&L Europe saw the number of customers completing the process and being approved for a new spend limit increase from 10% to 60%.

As custom limits replace ‘one size fits all’ limits set on the back of lagging and sometimes inaccurate data, the project has also seen an increase of 70% in the total approved spending limit for the group.

Award-winning platform L&L Europe operates nine brands across Europe including All British Casino, Hyper Casino and No Bonus Casino and now uses ClearStake to speed up and manage the limit increase request process for its customers.

ClearStake also enables L&L Europe to make decisions on real financial data, which, in turn, both minimises potential harm whilst maximising revenue from players who can afford to spend more if they choose.

Further impressive results showed a 60% reduction in the time it took staff to reach a decision on player financial health when compared to manual reviews, thanks to the ability of ClearStake to automatically calculate key financial metrics such as disposable income and recommend spending limit decisions based on L&L Europe’s own criteria.

“We are constantly looking for new ways to protect our customers whilst ensuring that we don’t get in the way of the fun for players who can afford to spend more,” the Head of Responsible Gaming for L&L Europe, Matt Curtis (pictured), said. “With ClearStake, it becomes incredibly simple for us to do that.

“In the past we have had to be more black and white when it came to setting spending limits but ClearStake now does 90% of the work for us and gives us data that we can trust. That means we can make decisions quickly and confidently. And those decisions are ones that both protect our customers but also work for us commercially. We look forward to rolling out ClearStake to other player interaction points such as affordability and AML checks later in the lifecycle.”

“We are delighted to partner with L&L Europe and are thrilled to report such impressive results during our time working together,” the founder of ClearStake, Martin Burt, said. “ClearStake is all about minimising harm whilst maximising revenue and our work with L&L Europe couldn’t be a better example of that approach in action.”