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Growth in Overseas Wagering on Hong Kong Racing Leads to Overall Turnover Increase

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HKJC contributes record HK$35.9 billion (£3.6 billion) to community as racing turnover totals HK$141.1 billion (£14.3 billion)

Following its annual general meeting (AGM) on September 5, the Hong Kong Jockey Club (HKJC) announced its results for the 2022/23 financial year ended June 30, 2023.

This was a challenging year for the HKJC, with the first seven months dominated by the pandemic and the HKJC impacted by the post-pandemic economic slowdown, with macro-economic trends indicating that the business environment will continue to be very difficult.

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While local turnover on Hong Kong racing was down 1.3%, this was offset by the HKJC’s successful strategy to widen its customer and revenue base by exporting its world-class racing overseas via commingling. Last season, commingling on Hong Kong racing was up 3.0% to HK$25.4 billion (approximately £2.6 billion), comprising 19.6% of total turnover on Hong Kong racing for the season. As a result, the HKJC’s income on wagering on Hong Kong racing for the season was up 1.5%.

Leveraging the success of commingling, the HKJC’s world-class technology and the liquidity of its pools, the HKJC has launched the World Pool based on the simulcast of top overseas races. As a result, Hong Kong has become the global hub for wagering on the world’s best races. With an additional three World Pool events last season, total turnover on simulcasting and the World Pool was up 12.5%, comprising 8.4% of total racing turnover.

As a result, total racing turnover for the 2022/23 racing season was up 0.5% to HK$141.1 billion (approximately £14.3 billion). Income on racing wagering for the season was up 1.8% to HK$6.4 billion (approximately £650 million).

World Cup and new HKJC wagering system boosts football betting turnover

Football betting saw a strong performance, with turnover up 9.1% to HK$156.9 billion (approximately £15.9 billion) in 2022/23. This was partly due to the World Cup, whose unusual timing fell into the middle of the financial year, but more to the HKJC’s new customer information and wagering system, which facilitated the launch of new In Play bet types to compete with the illegal market. However, while turnover was up, the HKJC’s income was flat at HK$9.8 billion (approximately £996 million) due to increased taxation in the form of Special Football Betting Duty of HK$12 billion (approximately £1.2 billion), which is payable over five years, with HK$0.6 billion (approximately £61 million) being paid in the 2022/23 financial year.

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Meanwhile the Mark Six lottery, which returned to three draws per week, was up 29.2% to HK$7.5 billion (approximately £762 million) in 2022/23.

As a result, and despite the many challenges, the HKJC achieved a record turnover of HK$304.8 billion (approximately £31 billion), which in turn enabled it to contribute a record HK$35.9 billion (approximately £3.6 billion) to the community. This comprised a record HK$28.6 billion (approximately £2.9 billion) in betting duty, profits tax and Lotteries Fund contributions and HK$7.3 billion (approximately £742 million) in approved charity donations, the second highest in the HKJC’s history.

Reflecting on the HKJC’s achievement, Michael Lee, the Chairman of the HKJC, said: “I would like to express my sincere thanks to the racing community, to our members, to the HKSAR Government, to mainland authorities, to the HKJC’s management and employees and most especially to our customers. Through your support, Hong Kong racing is an example to the world of the strength and resilience of our city.”

“Through resilience and agility, the HKJC performed extremely well during the pandemic,” the Chief Executive Officer for the HKJC, Winfried Engelbrecht-Bresges, said. “However, there is no question that the post-pandemic environment is proving equally challenging, with the economy likely to be highly volatile for some time to come. In these circumstances, the HKJC’s exceptional performance last year was only possible because of its strategy to develop world-class racing and to export it overseas via commingling as well as through the creation of the World Pool. Together with the strong performance of football betting, this enabled the HKJC to contribute a record HK$35.9 billion to the community.”

Betting Duty

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This year the HKSAR government introduced Special Football Betting Duty, which, requires the HKJC to pay HK$12 billion (approximately £1.2 billion) over five years on top of the substantial betting duty it is already paying. Nonetheless, the HKJC has undertaken to maintain its regular approved charity donations at not less than HK$4.5 billion (approximately £457 million) a year over the five-year duration of the Special Football Betting Duty.

Given the government’s fiscal needs, the HKJC understands the rationale for Special Football Betting Duty. However, the HKJC remains very concerned about any permanent increase in taxation, especially in the rate of betting duty, which is already far higher than in other jurisdictions. The HKJC pays 50% on its gross margin on football, whereas Macau pays just 25%. Racing betting duty, at up to 75%, is almost double that of Japan, which pays 40%. Duty rates in the United Kingdom, the United States and Australia are even lower.

In the digital age, the HKJC faces significant competition from illegal bookmakers who pay no tax, and from overseas sports betting bookmakers who operate under very low tax regimes. Illegal and overseas betting operators are already earning profits in excess of HK$15 billion (approximately £1.5 billion) a year from Hong Kong customers. If betting duty rates increase the HKJC would face a significant decrease in income and would be less price competitive. As a result, the HKJC would be unable to invest for its future. Above all, it could not sustain its high level of support for Hong Kong, which over the last ten years has seen its betting duty contributions rise from HK$17.2 billion (approximately £1.7 billion) to HK$27.1 billion (approximately £2.8 billion) and its charity donations more than triple, from HK$1.95 billion (approximately £198 million) to HK$7.3 billion (approximately £741 million).

Stronger Together for Hong Kong

As a result of the HKJC’s significant increase in donations over the last ten years its Charities Trust has become one of the world’s top ten charity donors.

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To maximise its impact, the Charities Trust regularly reviews its strategy, and it did so again this year, taking account of societal needs. The new triennial (2022/25) strategy has five pillars: Positive Ageing & Elderly Care; Children & Youth Development; Healthy Community; Talent & Sector Development; and Sports & Culture. The Trust will also develop sustainability as a new strategic theme given the significant impact of this global challenge.

The Charities Trust supports a wide range of needs in collaboration with the government, NGOs and other grantee partners. Furthermore, the additional resources generated by the HKJC’s business results have enabled it to focus on needle-moving, high-impact initiatives. Through Trust-initiated Projects (TIPs) it pilots new service models and brings innovation to the service sector. Many TIPs are already having an impact. For example, CoolThink@JC, which promotes the digital creativity of upper primary school students, has been taken up by the Education Bureau. This year the Trust launched its latest TIP, JC Volunteer Together, which promotes volunteering in the community. It also approved nine new TIPs, including a new initiative to develop primary care community pharmacy services.

One of the Trust’s major strategic projects, initiated to mark the tenth anniversary of the HKSAR, was the conservation and revitalisation of the Central Police Station compound as Tai Kwun – Centre for Heritage and Arts. This year Tai Kwun celebrated its fifth anniversary. Since opening, it has become a unique public space in the heart of Hong Kong and a symbol of global best practice in heritage conservation. To date over 13 million local and international visitors have enjoyed its historic buildings and year-round programme of exhibitions, festivals and performances.

Looking forward, the Charities Trust will convene the third Philanthropy for Better Cities Forum at West Kowloon Cultural District from September 11 to 12. Carrying the Philanthropy for Fairer Societies theme, the forum will bring together 70 distinguished speakers and 1,600 delegates from around the world and establish Hong Kong as a global thought leader in philanthropy.

Strategic Development on the Mainland

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The HKJC has successfully established Conghua Racecourse in Guangzhou as a globally-recognised centre of excellence, comprising the mainland’s first internationally-recognised Equine Disease Free Zone and state-of-the-art facilities including stables, training tracks, an international standard veterinary clinic and rehabilitation centre and vocational training for equine industry development. Building on this success, the HKJC is contributing to national development through its strong support for the equine industry and horse sports in the mainland.

Under its Racing Vision 2030, the HKJC’s world-class racing will soon encompass not only its two racecourses in Hong Kong but Conghua Racecourse in Guangzhou. This vision is anchored in two national policies. Firstly, the continuous development of the Guangdong-Hong Kong-Macao Greater Bay Area and secondly the National Equine Industry Development Plan (2020/2025).

In 2021, the HKJC signed a Framework Cooperation Agreement for the joint development of the Guangzhou-Hong Kong Racing Economic Cluster. In line with this the HKJC will host regular race meetings at Conghua starting from 2026. Work is in progress to expand stabling facilities and to construct an iconic grandstand.

The HKJC is keen to support equine sports in other parts of the mainland. For many years it has been working with the General Administration of Sport, the Ministry of Agriculture and Rural Affairs, the Chinese Equestrian Association (CEA) and the Chinese Horse Industry Association (CHIA). This year it signed agreements to take forward its cooperation with the CEA and the CHIA.

Following its extensive support for the equestrian events of the 2008 Beijing Olympics and the 2010 Guangzhou Asian Games, the HKJC is also providing its world-class expertise and technical support for the equestrian events of the 19th Asian Games in Hangzhou. Hong Kong, China will field its own equestrian team, all of whom have benefited from the HKJC-supported Hong Kong Equestrian Performance Plan. The HKJC will work with the Hangzhou government to carry forward the equestrian legacy of the games.

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Results summary – by financial year (1 July 2022 – 30 June 2023)

 

2022/23

(HK$m)

2021/22 (HK$m) % change
Racing turnover* 140,363 140,396 0.0%
Football turnover 156,876 143,798 + 9.1%
Mark Six turnover 7,560 5,850 + 29.2%
Total 304,799 290,044 + 5.1%

*87 race meetings in 2022/23 and 88 race meetings in 2021/22

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HKJC’s contributions – by financial year (1 July 2022 – 30 June 2023)

 

2022/23

(HK$m)

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2021/22

(HK$m)

% change
Racing betting duty 14,105 14,135 – 0.2%
Football betting duty 10,963* 9,844 + 11.4%
Lottery duty 1,890 1,463 + 29.2%
Profits tax 539 696 – 22.6%
Lotteries Fund 1,134 877 + 29.2%
Approved Trust donation 7,264 6,594 + 10.2%
Total 35,895 33,609 +6.8%

*Including HK$600 million Special Football Betting Duty (April-June 2023)

The Hong Kong Jockey Club’s 2022/23 annual report can be downloaded from the HKJC website at: https:// Corporate.HCJC .com/Corporate/English/History-and-Reports/Annual-Reports .aspx.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

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The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

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“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

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EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

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The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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