Relax Gaming Enhances Silver Bullet Portfolio Following AvatarUX Deal

Relax Gaming, the renowned iGaming aggregator and provider of unique content, has agreed a partnership with AvatarUX that will see thrilling titles and innovative mechanics made available on the Silver Bullet platform.

Since its first game launch in 2019, AvatarUX has gone from strength to strength thanks to its portfolio of ground-breaking slots powered by the much-loved proprietary PopWins mechanics, which was crowned Game Mechanic of the Year at the CasinoBeats Game Developer Awards in 2023.

Recently introducing MultiPop and StickyPop, which are variations of the PopWins mechanic, AvatarUX has established itself as one of the industry’s most exciting and emerging brands with plans to further push the boundaries of gameplay.

With innovation at the core of the company’s ethos, AvatarUX is renowned for its focus on creating exceptional visuals, thrilling features and intuitive maths models throughout its content library. Starting with the fun, light-hearted LooneyPop, the partnership will see exciting and innovative content from the studio being rolled out to Relax Gaming’s network of operators.

AvatarUX claimed Slot Supplier Rising Star at the EGR B2B Awards in 2022 and picked up two wins at the CasinoBeats Developer Awards in 2023, underlining its recent success.

Thanks to the Relax Gaming deal, AvatarUX content will now be available across the provider’s world-class portfolio of tier-one operators. The studio will also benefit from unrivalled speed to market, engaging large audiences in key markets immediately following their game releases.

“AvatarUX has continuously created unique titles and mechanics that greatly engage players and are fast becoming a leader in innovation,” the Chief Product Officer for Relax Gaming, Shelley Hannah, said. “We are delighted to add it as our latest Silver Bullet partner and we know operators will be eager to showcase its portfolio of games.”

“Relax Gaming is one of the most esteemed content aggregators in the industry and this partnership marks a great milestone for us,” the Chief Executive Officer for AvatarUX, Nicola Longmuir, said. “The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.”

Relax Gaming has firmly established itself as a leading B2B supplier in the industry. The company’s dedication to excellence has been recognized through various prestigious awards including the Best Mobile Gaming Software Provider at the 2022 EGR B2B Awards, Casino/Slot Developer of the Year at the SBC Awards in 2022 and Best Game Provider at the AskGamblers Awards in 2022.

With a vast collection of over 4,000 online casino games, Relax Gaming offers a diverse range of high-performing proprietary slots alongside a remarkable selection of hand-picked third-party studio content through its partnership programs.