partnerships
GiG extend compliance partnership with Merkur
Gaming Innovation Group Inc. (GiG) have today announced an extension to its agreement with German based operator Merkur, for its automated affiliate marketing compliance tool GiG Comply.
The igaming industry in Germany is a robustly regulated marketplace, with strict guidelines that make compliance a priority for operators like Merkur, placing an emphasis on the need to protect their brand. Merkur is the leading brand of the Gauselmann Group, a tier one operator that provides a suite of gaming products including classic and virtual slot games, money gaming machines, arcades, casinos, gambling houses and sports betting.
GiG Comply is an automated marketing compliance solution that scans web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant.
GiG’s market-leading iGaming affiliate business, GiG Media, is one of the leading global affiliate marketing operators in the iGaming space, helping partners generate qualified traffic through multiple channels, including SEM/PPC and social media. The group has enjoyed significant growth over the last few years, highlighted by the recent announcement of a strategic partnership with News Corp in the UK and Ireland, a group which serves millions of online readers through its premium media websites The Sun and talkSPORT, and have completed the integration of AskGamblers, following a series of acquisitions from Catena Media late last year.
Jonas Warrer, Chief Marketing Officer at GiG, said: “Compliance is proving to be a hot topic of conversation, not just in Germany but globally, as we start to see the maturing of regulation. The need for operators to protect their brand is at a critical stage in the evolution of the industry, and we’re delighted to be trusted by so many big players to look after such a pivotal function.”
Martin Collins, Affiliate Lead at Merkur, said: “Compliance is a key factor across many markets now, particularly in Germany. We are pleased to continue growing our business with the trusted help of GIG who bring to the table a wealth of knowledge making this partnership easy and enjoyable. Protection of our brands is of the highest importance and this tool really helps us focus on what is needed to move forward.”
partnerships
MrQ’s affordability and AML check completion rate soars to 55% with ClearStake integration
MrQ.com, the UK’s fastest growing online casino, has seen a dramatic increase in the number of players willing to submit financial data for affordability and source of funds checks after implementing ClearStake’s industry tailored smart financial data request solution.
Through the integration of ClearStake, MrQ enables its players to quickly, easily and securely share data via their banking app in under 30 seconds, rather than having to manually supply physical documents.
55% of MrQ’s players are now seamlessly submitting their financial data, laying rest to the long-held market belief that players are unwilling or unable to share the financial data required for affordability and AML checks.
The adoption of ClearStake was part of a larger review by MrQ of its processes, designed to solve issues surrounding the cumbersome process of manually requesting and analysing documents which had historically seen poor uptake from players.
ClearStake has also enabled MrQ to reduce affordability and AML case review times by 46% through seamless follow up requests and reliable data verified directly from the bank, in contrast to requesting physical documents which are prone to fraud, error and unreliable OCR extraction.
MrQ’s remarkable results will no doubt give comfort to other operators who need to navigate the challenges of an increasing number of checks as the UKGC sets to fulfil the recommendations of the white paper.
Savvas Fellas, Founder & CEO at MrQ.com, said: “At MrQ.com we are committed to our mission of offering ‘value-entertainment’. In today’s regulatory landscape this goes hand-in-hand with the security and wellbeing of our players without negatively impacting their entertainment experience or worse, discouraging them to seek their entertainment from within the regulated space.
“We are constantly looking into new ways of navigating our regulatory obligations by embracing new and up and coming technology services. We share ClearStake’s vision on the utilisation of open banking technology and leveraging this to keep our learning curve ahead of those around us.
“ClearStake offers MrQ a strong route towards achieving seamless affordability and AML checks. ClearStake’s feature-rich platform, player-centric design and speed of integration made them the clear supplier of choice, and we look forward to furthering the capability of the technology around thresholds like Standard Due Diligence and our Enhanced Due Diligence checks.”
Martin Burt, Founder of ClearStake, said: “We are delighted to be working with such a forward-thinking market leader who share our vision of how new technology can transform an industry.
“This partnership with MrQ demonstrates that ClearStake’s technology is trusted by the industry’s leading brands and is a fantastic testament to the strength of our product.
“We are thrilled with the results to date which unequivocally demonstrate players’ willingness to share data when required. Furthermore, we are excited by the opportunity to fully automate once resource intensive compliance processes and continuing to delight both players and operators alike.”
The post MrQ’s affordability and AML check completion rate soars to 55% with ClearStake integration appeared first on European Gaming Industry News.
partnerships
PA Betting Services and Liderform forge strategic partnership to elevate racing content for Turkish audiences
PA Betting Services (PABS) are thrilled to announce a groundbreaking partnership with Liderform, the premier specialist racing form publication in Turkey. This multi-year agreement marks a significant milestone in the evolution of international racing, as Liderform integrates PABS’s pre-race stats and tipping from nine prominent racing regions into their own tipping product. The collaboration aims to enhance the quality of international racing coverage, offering Turkish audiences access to top-tier insights and analysis as they engage with racing through approved Tote partners.
With this alliance, Liderform solidifies its commitment to delivering unparalleled racing content to its customers, leveraging PABS’s expertise in pre-race analysis and tipping to augment their existing offerings. By incorporating PABS’s comprehensive data and insights, Liderform seeks to enrich the experience of Turkish racing enthusiasts and foster a deeper engagement with unparalleled insights and analysis across international racing events.
Richard Duncan, Head of Business Development & Strategic Partnerships at PABS, expressed his enthusiasm for the partnership, stating, “This partnership with Liderform presents an opportunity to promote PABS’s pre-race tipping and statistical content, which has a proven track record of success in domestic markets, to new international audiences. We couldn’t be more excited to work with Liderform to enhance their market-leading form products.”
The collaboration between Liderform and PABS represents a strategic alignment of two industry leaders, each renowned for their commitment to excellence in racing content. Murat Akyer, CEO of Liderform, emphasised the significance of the partnership, stating, “The breadth and quality of pre-race international form, stats, and tipping content made PABS the obvious choice to enhance our leading form solution. This collaboration not only enhances Liderform’s position as the leading Turkish provider of racing form solutions but also underscores our dedication to innovation and delivering value to our audience.”
The post PA Betting Services and Liderform forge strategic partnership to elevate racing content for Turkish audiences appeared first on European Gaming Industry News.
partnerships
Back in Full Force! Hacksaw Gaming Makes Epic Come Back in Croatia with Hrvatska Lutrija!
We’re back breaking the boundaries of remote gaming in Croatia! This also marks the start of an exciting new partnership with Hrvatska Lutrija, the national lottery of Croatia.
Star titles Chaos Crew, Wanted Dead or a Wild, Hand of Anubis and RIP City, to name a few, are now available on Hrvatska Lutrija’s online platform (Cro Casino) as of the 16th April. Cro Casino highly values responsible gaming principles, with a focus on top customer support and social responsible gaming principles.
Hacksaw Gaming is thrilled to celebrate this new collaboration, and is adamant that Cro Casino players will be starstruck with the variety of our games, offering multiple themes, features and mechanics that showcase our innovative and dynamic approach to creating the ultimate user experience.
Marcus Cordes, Hacksaw Gaming CEO stated that he is “pleased to welcome Hrvatska Lutrija to our growing list of partners. We’re committed to growing our global presence, and being able to reach more players in Croatia with Cro Casino is just what we need to keep on track!”
Our partnership with Hrvatska Lutrija marks yet another milestone. Emphasizing responsible gaming principles, Cro Casino aligns perfectly with our commitment to providing an exceptional player experience. All that’s left to say is… “Bok” to our Croatian fans!
The post Back in Full Force! Hacksaw Gaming Makes Epic Come Back in Croatia with Hrvatska Lutrija! appeared first on European Gaming Industry News.
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