Daily Fantasy Sports
ITP enters partnership with Playtech to deliver expansive F2P and DFS portfolio to its customers
Deal allows free-to-play and daily fantasy sports specialist to offer its wide selection of content to bolster the offering of the gambling industry’s leading technology company
Inside The Pocket (ITP), the world’s biggest free-to-play (F2P) and daily fantasy sports (DFS) aggregation platform, has entered into a strategic partnership with Playtech, the world’s largest online gaming technology supplier, to bring the sector’s most comprehensive suite of F2P and DFS games to its array of international operator partners.
Accordingly, this attractive bespoke agreement with Playtech offers access to a technology platform that supports a significant number of regulated online global gambling operators, granting ITP broader scope with which to deliver more than 100 F2P and DFS games and execute territory-by-territory in localized fashion.
This platform-to-platform (P2P) integration also sees ITP enhance its status as the largest, most agile, turnkey solution for F2P and DFS across the planet. The relationship allows ITP to serve as a key tool for Playtech customers to leverage the ecosystem with powerful acquisition and retention tools, which neatly complement Playtech’s suite of other B2B services.
ITP’s platform provides an industry-first aggregation model focused on F2P and paid DFS for the gaming industry – a literal game-changing marketplace that harnesses a range of established and emerging suppliers with one simple route to market. In turn, this offers ITP clients a wealth of value-creation opportunities across a spectrum of content from a single, seamless integration, positioning DFS alongside F2P and P2P verticals to maximize customer acquisition and consumer insights.
Across the market in the Americas, DFS companies typically enjoy engaged audiences in many U.S. states or Canadian provinces before they open up to sports betting. This creative collaboration now allows ITP clients to see F2P working in tandem with peer-to-peer DFS and wider igaming in an innovative, socially responsible way.
Importantly – in South America, for example, but also worldwide – Playtech’s global business already generates significant cashflows and crossover synergies around both sports betting and igaming. This also ensures clear differentiation from nearly all other U.S. sports betting and igaming ventures for ITP, which will benefit from Playtech’s strong brand awareness and cross-vertical igaming spread amongst the growing and underserved Hispanic populations.
ITP clients can target specific recreational player-groups and fulfil nuanced acquisition and retention goals. This partnership presents a way of entertaining and educating players without the need to push them towards more questionable introductory offers that have already proven unsustainable for a mutually beneficial and socially-responsible ecosystem.
Anthony Evans, VP of Product Strategy at Playtech, said: “The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech. With open access to some of the best Free-to-Play, peer-to-peer DFS products and other agile content solutions, Playtech’s clients will have more versatile options than ever to drive diversified player engagement. ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets. We’re looking forward to how these games perform for the end user across this diverse range of markets.”
Hussain Naqi, Founder and CEO of Inside The Pocket, said: “Obviously, we’re thrilled to announce this partnership with a powerhouse provider whose reputation for excellence continues undimmed. This key integration allows ITP to serve as a tool for Playtech to offer their customers a responsive acquisition tool, amid an already revered B2B toolkit. Consequently, we can offer different sportsbooks something that is positively delineated from existing versions of F2P/DFS to help them supersede and surpass their local rivals.
“As the only F2P and DFS-focused aggregation platform, we offer a unique way for our clients and prospects to acquire and retain repeat-customers at a low cost, but also to stay fully compliant in non-regulated states or provinces and around the world. ITP’s all-consuming range of content and data tools helps to drive engagement for sportsbook and DFS audiences, by virtue of a series of game formats that have player-education and augmented activity at their core. Increasingly, though, we are adding a range of new products and game types to our ever-expanding portfolio – from pay-to-play products to pools-based fantasy games.”
Atlanta Braves
PrizePicks Renews Partnership with Atlanta Braves

PrizePicks, the largest daily fantasy sports operator in North America, has renewed its partnership with the Atlanta Braves, reaffirming its position as the club’s Official Daily Fantasy Sports Partner. This new three-year agreement reinforces the longstanding relationship between the two Atlanta-based powerhouses, building on a successful collaboration that began in 2020.
“We are thrilled to continue our partnership with the Atlanta Braves and to bring even more unforgettable experiences to fans across Braves Country. As a company rooted in community and growth, we’re proud to extend this collaboration for a fifth consecutive season and deepen our connection with fans nationwide,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the partnership, PrizePicks branding will be prominently featured throughout Truist Park with a combination of static and LED signage. The company will also retain access to exclusive VIP experiences for business needs and will continue its popular “PrizePicks Pick of the Game” segment, which airs on the Braves Radio Network pregame show before all regular season games.
New for this season, PrizePicks will be offering fans a chance to win big with the Braves with the “PrizePicks 10 runs for 10k” promotion. Each time the Braves score 10 runs during a home game, the team will launch a text-to-enter promotion for a chance to win a $10,000 free PrizePicks lineup and tickets for a future Braves game to watch their picks live at Truist Park.
“As a growing leader in their industry and trusted partner of the Braves since 2020, we are excited to build on this partnership with PrizePicks into the next few seasons and bring more engaging fan experiences for our shared communities to enjoy,” said Jim Allen, Atlanta Braves Senior Vice President of Corporate and Premium Partnerships.
As PrizePicks continues to expand into new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.
The post PrizePicks Renews Partnership with Atlanta Braves appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
PrizePicks Becomes the First Fantasy Sports Operator to Earn iCAP Certification

PrizePicks, the largest daily fantasy sports operator in North America, announced it has received Internet Compliance Assessment Program (iCAP) accreditation from the National Council on Problem Gambling (NCPG). PrizePicks is the first and only fantasy sports operator to receive the recognition. iCAP certification is granted to operators that meet the NCPG’s high standards for responsible gaming and consumer protection practices.
“This certification is a powerful recognition of the culture we’ve built at PrizePicks, and an incredible honor that underscores our unwavering commitment to putting player safety first. I want to extend my sincere thanks to the NCPG for their thorough evaluation, and to our exceptional team for setting the bar as an industry leader in responsible gaming,” said Mike Ybarra, CEO of PrizePicks.
Developed by the NCPG, iCAP is the leading online responsible gaming assessment program in the US. The rigorous certification process involves an independent, comprehensive review of an operator’s responsible gaming policies and practices, spanning Know Your Customer (KYC) protocols, staff training programs, work culture, consumer protection measures, RG tool offerings, customer service standards, and regulatory compliance. The NCPG’s evaluation of PrizePicks ensured alignment with the highest Internet Responsible Gaming (IRG) standards, drawing from best practices across jurisdictions worldwide.
“We are proud to recognize PrizePicks as the first daily fantasy sports operator to receive iCAP accreditation. This achievement highlights their unwavering commitment to player protection and promoting positive play, setting a new benchmark for excellence in the industry,” said Jaime D. Costello, Director of Programs at the National Council on Problem Gambling.
The post PrizePicks Becomes the First Fantasy Sports Operator to Earn iCAP Certification appeared first on Gaming and Gambling Industry in the Americas.
Daily Fantasy Sports
PrizePicks Appoints Mike Quigley as Chief Marketing Officer to Drive Brand Growth and Player Engagement
PrizePicks, the largest daily fantasy sports operator in North America, announced the appointment of Mike Quigley as its new Chief Marketing Officer (CMO). Reporting directly to PrizePicks Chief Executive Officer (CEO), Mike Ybarra, Quigley will be responsible for further building out a best-in-class marketing organization and overseeing brand vision, go-to-market strategy, campaign development and overall marketing efforts across the company.
“Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands,” said Mike Ybarra, CEO of PrizePicks. “His deep expertise in digital marketing, combined with his player-first mindset, makes him the ideal leader to help us further elevate the PrizePicks brand and engage our passionate players.”
Quigley is a seasoned marketing executive with over 30 years of experience in the gaming industry with a focus on user acquisition, community engagement, and player retention. Most recently, Quigley served as the CMO at Niantic, where he led global marketing efforts for the company’s real-world augmented reality games, including the blockbuster mobile game, Pokémon GO. Prior to Niantic, he was Director of Consumer Marketing at Google/YouTube, managing the marketing strategy and execution of campaigns for both original programming and live-stream events including Coachella and SXSW. Quigley also spent 11 years at Electronic Arts where he served as Group VP of Global Marketing for the EA Games Label.
Quigley said, “I’m thrilled to join PrizePicks at such an exciting time. I admire their relentless focus on exceeding player expectations and creating experiences that keep players engaged. The team’s commitment to deliver fun, innovative gameplay to sports fans is what sets PrizePicks apart and I look forward to working together to amplify those experiences for our players.”
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. PrizePicks is proud to provide resources to help players enjoy our games responsibly.
The post PrizePicks Appoints Mike Quigley as Chief Marketing Officer to Drive Brand Growth and Player Engagement appeared first on Gaming and Gambling Industry in the Americas.
-
Press Releases4 weeks ago
Graffiti Rush marks PG Soft’s debut in graffiti-themed slots
-
Latin America3 weeks ago
Paysecure expands reach across LATAM, showcasing solutions at SIGMA Americas
-
Africa3 weeks ago
Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters
-
Amusnet3 weeks ago
Amusnet to Participate in the Third Edition of SiGMA Americas
-
Baltics2 weeks ago
Playson powers ahead in Europe with Fenikss partnership
-
Balkans4 weeks ago
7777 gaming partners with LiveScore to elevate its new operations in Bulgaria
-
Central Europe3 weeks ago
Digitain Partners with Gamingtec to Expand Presence in Europe
-
Arnold Sports Festival South America 20254 weeks ago
SCCG Sponsors Arnold Sports Festival South America 2025