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Daily Fantasy Sports

ITP enters partnership with Playtech to deliver expansive F2P and DFS portfolio to its customers

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Deal allows free-to-play and daily fantasy sports specialist to offer its wide selection of content to bolster the offering of the gambling industry’s leading technology company

Inside The Pocket (ITP), the world’s biggest free-to-play (F2P) and daily fantasy sports (DFS) aggregation platform, has entered into a strategic partnership with Playtech, the world’s largest online gaming technology supplier, to bring the sector’s most comprehensive suite of F2P and DFS games to its array of international operator partners.

Accordingly, this attractive bespoke agreement with Playtech offers access to a technology platform that supports a significant number of regulated online global gambling operators, granting ITP broader scope with which to deliver more than 100 F2P and DFS games and execute territory-by-territory in localized fashion.

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This platform-to-platform (P2P) integration also sees ITP enhance its status as the largest, most agile, turnkey solution for F2P and DFS across the planet. The relationship allows ITP to serve as a key tool for Playtech customers to leverage the ecosystem with powerful acquisition and retention tools, which neatly complement Playtech’s suite of other B2B services.

ITP’s platform provides an industry-first aggregation model focused on F2P and paid DFS for the gaming industry – a literal game-changing marketplace that harnesses a range of established and emerging suppliers with one simple route to market. In turn, this offers ITP clients a wealth of value-creation opportunities across a spectrum of content from a single, seamless integration, positioning DFS alongside F2P and P2P verticals to maximize customer acquisition and consumer insights.

Across the market in the Americas, DFS companies typically enjoy engaged audiences in many U.S. states or Canadian provinces before they open up to sports betting. This creative collaboration now allows ITP clients to see F2P working in tandem with peer-to-peer DFS and wider igaming in an innovative, socially responsible way.

Importantly – in South America, for example, but also worldwide – Playtech’s global business already generates significant cashflows and crossover synergies around both sports betting and igaming. This also ensures clear differentiation from nearly all other U.S. sports betting and igaming ventures for ITP, which will benefit from Playtech’s strong brand awareness and cross-vertical igaming spread amongst the growing and underserved Hispanic populations.

ITP clients can target specific recreational player-groups and fulfil nuanced acquisition and retention goals. This partnership presents a way of entertaining and educating players without the need to push them towards more questionable introductory offers that have already proven unsustainable for a mutually beneficial and socially-responsible ecosystem.

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Anthony Evans, VP of Product Strategy at Playtech, said: “The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech. With open access to some of the best Free-to-Play, peer-to-peer DFS products and other agile content solutions, Playtech’s clients will have more versatile options than ever to drive diversified player engagement. ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets. We’re looking forward to how these games perform for the end user across this diverse range of markets.”

Hussain Naqi, Founder and CEO of Inside The Pocket, said: “Obviously, we’re thrilled to announce this partnership with a powerhouse provider whose reputation for excellence continues undimmed. This key integration allows ITP to serve as a tool for Playtech to offer their customers a responsive acquisition tool, amid an already revered B2B toolkit. Consequently, we can offer different sportsbooks something that is positively delineated from existing versions of F2P/DFS to help them supersede and surpass their local rivals.

“As the only F2P and DFS-focused aggregation platform, we offer a unique way for our clients and prospects to acquire and retain repeat-customers at a low cost, but also to stay fully compliant in non-regulated states or provinces and around the world. ITP’s all-consuming range of content and data tools helps to drive engagement for sportsbook and DFS audiences, by virtue of a series of game formats that have player-education and augmented activity at their core. Increasingly, though, we are adding a range of new products and game types to our ever-expanding portfolio – from pay-to-play products to pools-based fantasy games.”

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Adam Wexler

PrizePicks Announces Partnership with Dallas Stars

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PrizePicks, the largest daily fantasy sports operator in North America, announced a new partnership deal with the Dallas Stars. Marking its first official relationship with an NHL franchise, PrizePicks will be featured on local telecasts of Stars’ games via commercials and will be able to offer special VIP experiences to fans.

“We are thrilled to further establish the PrizePicks brand alongside a great franchise like the Dallas Stars. Texas is one of our most highly engaged markets, and hockey is one of our fastest growing segments. This partnership will accelerate our ability to enhance the gameday experience for fans,” Adam Wexler, CEO and Co-Founder of PrizePicks, said.

Highlights of the partnership include advertising spots during local broadcasts and placements on Digitally Enhanced Dasher Boards along the ice. In addition, PrizePicks will gain rights to the use of Dallas Stars logos and will co-collaborate on VIP experiences.

“Elevating the game day experience for our fans will always be a top priority for us. We’re excited about our partnership with PrizePicks, and we look forward to engaging with fans in this new and unique way,” Brad Alberts, President and CEO of Dallas Stars, said.

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Charlie Bernard

Legacy Fantasy Sports Launches On-Demand Daily Fantasy Sports and Wins Best Product Experience Award at the 2024 Fantasy Sports & Gaming Association Winter Conference

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Revolutionary fantasy sports platform comes to market in time to extend the football season for thousands following the Super Bowl

The Legacy Fantasy Sports team has re-branded the company with the launch of its all-new, revolutionary fantasy sports app titled On Demand Daily Fantasy Sports (ODDFS) and took home the award for Best Product Experience: Start-Up at the Fantasy Sports & Gaming Association (FSGA) Winter Conference in Las Vegas.

ODDFS is available in the App Store and on Google Play. The change is not only in name but is also more representative of the innovative and first of its kind platform that allows players to be able to create and play in a fantasy sports contest, anytime, 24/7/365 days per year at the snap of your fingers.

“We couldn’t be more thrilled to win the Best Product Experience award at the FSGA Winter Conference,” the co-founder of ODDSF, John Latella, said. “The ODDFS app is literally for everyone and was designed specifically with kids and families in mind. This is why it was important to keep it a non-gambling platform that appeals to casual and die-hard fantasy enthusiasts alike who still want to engage in fantasy sports when there are no ‘live’ sporting events available or their favorite sports season has come to an end.”

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As a social gaming fantasy sports app, ODDFS erases the limitations of traditional fantasy sports by allowing friends, co-workers, fans and family members of all ages to actively play in public contests or create their own daily fantasy sports (DFS) contests, no matter the sport, during times when no other platform can be active because there are no ‘live’ sporting events. With ODDFS, they can join or create a DFS contest 24/7/365, utilizing the players of today alongside the grinders, all stars and hall of famers that have stepped on the field over the last 20 years.

ODDFS proprietary technology allows fans to build a roster with players from today and legends of the past, extending each sport’s fantasy season from a few months to every day of the year. Create your roster with over 5,000 NFL players that have taken the field from 2000 to the present and over 30,000 players representing over 290 colleges and universities that have taken the field from 2013 to the present. Check out how we achieve this, as well as our revolutionary in-app functionality.

ODDFS unique in-app functionality includes social networking, weekly, monthly, yearly and all-time leaderboards for each sport, the DFS IQ, which provides the latest fantasy sports news in partnership with Fantasy Pros, customizable public and private leagues and a first-of-its-kind rewards program where users earn points based on the amount of contests that they play in that can be redeemed for in-app rewards.

“Winning this FSGA award is a thrilling achievement because we created ODDFS as a response to the lack of innovation and repetitive nature of the fantasy sports market,” the Chief Operating Officer for ODDFS, Ray Bonkowski, said. “The industry has been focused on sports betting and gambling, which we believe has left a large gap in the market. Our product was built to provide an option for new and existing fantasy sports fans during a period when ESPN, Yahoo, DraftKings, FanDuel and other operators cannot provide an NFL or college football DFS contest because there are no live games on the schedule.”

With over 350 million people playing fantasy sports worldwide, ODDFS believes that many of these are non-sports betting/non-gambling motivated and interested in playing whenever they want. Furthermore, in the United States alone there are 25 million people between the ages of 13 and 17 that currently cannot play DFS on any of the other platforms. We look forward to changing that with ODDFS. For media inquiries, affiliate and partnership opportunities and more information please contact Charlie Bernard at Charlie@ LegacyFantasySports. com.

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Daily Fantasy Sports

SCCG Management Announces Strategic Partnership with Flex Fantasy

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SCCG Management, a leading advisory firm in the gambling industry, has entered into a strategic partnership with Flex Fantasy, a groundbreaking Daily Fantasy Sports (DFS) platform. This collaboration signifies a major expansion of SCCG’s vast network of top-tier products, platforms, and solutions in the gambling sector.

Flex Fantasy introduces an innovative way to engage with fantasy football, leveraging the rosters from existing leagues on platforms like Sleeper, Yahoo, or ESPN. With its unique proposition, Flex Fantasy allows users to create new challenges, join existing ones, and compete for real money, elevating the traditional fantasy football experience to a new level.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our alliance with Flex Fantasy is a strategic move to diversify and strengthen our portfolio in the competitive DFS landscape. With our expertise in strategic advisory and business development, we are excited to support Flex Fantasy’s revolutionary approach to fantasy sports.”

Flex Fantasy’s platform stands out with features such as Best Ball, where the best players are auto-filled into lineup slots, and Head 2 Head games that mimic users’ starting lineups, ensuring that every decision counts. Available for real money games in numerous states, Flex Fantasy is set to transform how fantasy sports are played.

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Joel Cettina, CEO of Flex Fantasy, said: “Flex Fantasy is thrilled to announce its partnership with SCCG. Together, we’re committed to enhancing the excitement and playability of fantasy sports for millions of fans worldwide. With SCCG by our side, Flex Fantasy can now fulfill its promise to extend the way we play fantasy sports, delivering unprecedented fantasy and gaming experiences across major sports. We’re excited to embark on this journey of innovation and entertainment.”

This strategic partnership marks a significant step for both SCCG Management and Flex Fantasy in navigating and leading the dynamic and evolving DFS market.

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