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GeoComply records over 100 million Super Bowl online betting transactions

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GeoComply conducted a record 100 million geolocation checks across 23 US states and the District of Columbia with legal, online sports betting during Super Bowl LVII weekend. This was the first Super Bowl to take place in a state with legal sports betting.

GeoComply processes geolocation checks to verify online sports bettors’ locations for the majority of the US online sports betting market.

Key Highlights Include:

  • GeoComply conducted 100 million geolocation checks on Saturday and Sunday, a 25 percent increase from last year’s Super Bowl weekend.
  • GeoComply registered 7.4 million accounts over the weekend, a 32 percent increase from last year.
  • GeoComply’s data shows more than 100,000 geolocation checks in and around State Farm Stadium in Glendale, AZ, from over 8,000 fan sportsbook accounts.
  • New York topped all states with 13.9 million GeoComply geolocation checks over Super Bowl weekend.

GeoComply Co-Founder & CEO Anna Sainsbury commented: “Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”

Super Bowl LVII’s venue and the home regions of the two competing teams had galvanizing effects on legal betting activity in the respective states. Sports betting is legal in Arizona, where State Farm Stadium is located, and huge swaths of Philadelphia Eagles and Kansas City Chiefs fans hail from legal sports betting strongholds.

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Kansas launched online sports betting in September 2022, but the Kansas City Chiefs’ stadium—and many of its fans—are located in Missouri, where sports betting is not yet legal. Over Super Bowl weekend, GeoComply recorded 2.2 million legal sports betting geolocation transactions in Kansas and Missourians attempted to access legal sportsbooks in other states a quarter-of-a-million times and were blocked from betting.

Over Super Bowl weekend, GeoComply recorded over 100,000 geolocation checks from mobile devices betting on Arizona-regulated online sportsbooks in and around the host State Farm Stadium in Glendale, Arizona.

Just like Black Friday or Cyber Monday, the Super Bowl is a target for online fraudsters seeking to take advantage of increased consumer interest. In the week leading up to the Super Bowl, GeoComply’s technology spotted and blocked more than 140,000 fraud attempts. GeoComply protected consumers and sportsbooks from fraud rings, account takeovers, ID theft, and other financial fraud.

“It’s no secret that online fraud is a growing concern across all forms of e-commerce,” added Sainsbury. “Online sports betting may be a target for fraud, but because every bettor must verify their location, the industry has the data to stop it before it starts. GeoComply is proud to be a cyber security asset to the industry.”

Sainsbury continued, “GeoComply’s unprecedented transaction figures from this Super Bowl weekend reflect the growth of legal online sports betting. This tightly regulated industry emphasizes consumer protection, transparency, and accountability. Every state that regulates sports betting is a blow to the predatory black market that operates in the shadows, providing zero safeguards for bettors and no economic benefit to the local community.”

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The legal online sports betting industry is an economic engine, generating more than $2.47 billion in tax revenue across the US since May 2018. The rollout of regulated online sports betting in Arkansas, Kansas, Maryland and Ohio since last year’s Super Bowl helped propel GeoComply’s transaction volumes to record levels, with over 44 percent of the US population now able to bet legally on the game.

Recently regulated Ohio stepped straight into GeoComply’s top five states, ranked by geolocation transactions over the Super Bowl weekend. It joins New York, New Jersey, Pennsylvania and Michigan.

The data in this press release is based on GeoComply’s geolocation check transactions for its customers, which occur at various stages of a user registering and placing a bet with legally regulated online sportsbooks. These transaction volumes were measured between midnight EST on February 11 through the end of the Super Bowl on February 12, 2023. State Farm Stadium data was collected starting at 12:00PM EST on February 12 through the end of the Super Bowl.

GeoComply has a unique view of the US online sports betting market as the trusted geolocation supplier for the majority of the regulated online sports betting operators in the US. GeoComply’s data does not purport to be definitive or represent the entire US market but is intended to provide general insights into relevant market dynamics.

This press release has not been reviewed, authorized, or endorsed by the National Football League, the Philadelphia Eagles, the Kansas City Chiefs, or State Farm Stadium.

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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