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GeoComply records over 100 million Super Bowl online betting transactions

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GeoComply conducted a record 100 million geolocation checks across 23 US states and the District of Columbia with legal, online sports betting during Super Bowl LVII weekend. This was the first Super Bowl to take place in a state with legal sports betting.

GeoComply processes geolocation checks to verify online sports bettors’ locations for the majority of the US online sports betting market.

Key Highlights Include:

  • GeoComply conducted 100 million geolocation checks on Saturday and Sunday, a 25 percent increase from last year’s Super Bowl weekend.
  • GeoComply registered 7.4 million accounts over the weekend, a 32 percent increase from last year.
  • GeoComply’s data shows more than 100,000 geolocation checks in and around State Farm Stadium in Glendale, AZ, from over 8,000 fan sportsbook accounts.
  • New York topped all states with 13.9 million GeoComply geolocation checks over Super Bowl weekend.

GeoComply Co-Founder & CEO Anna Sainsbury commented: “Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”

Super Bowl LVII’s venue and the home regions of the two competing teams had galvanizing effects on legal betting activity in the respective states. Sports betting is legal in Arizona, where State Farm Stadium is located, and huge swaths of Philadelphia Eagles and Kansas City Chiefs fans hail from legal sports betting strongholds.

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Kansas launched online sports betting in September 2022, but the Kansas City Chiefs’ stadium—and many of its fans—are located in Missouri, where sports betting is not yet legal. Over Super Bowl weekend, GeoComply recorded 2.2 million legal sports betting geolocation transactions in Kansas and Missourians attempted to access legal sportsbooks in other states a quarter-of-a-million times and were blocked from betting.

Over Super Bowl weekend, GeoComply recorded over 100,000 geolocation checks from mobile devices betting on Arizona-regulated online sportsbooks in and around the host State Farm Stadium in Glendale, Arizona.

Just like Black Friday or Cyber Monday, the Super Bowl is a target for online fraudsters seeking to take advantage of increased consumer interest. In the week leading up to the Super Bowl, GeoComply’s technology spotted and blocked more than 140,000 fraud attempts. GeoComply protected consumers and sportsbooks from fraud rings, account takeovers, ID theft, and other financial fraud.

“It’s no secret that online fraud is a growing concern across all forms of e-commerce,” added Sainsbury. “Online sports betting may be a target for fraud, but because every bettor must verify their location, the industry has the data to stop it before it starts. GeoComply is proud to be a cyber security asset to the industry.”

Sainsbury continued, “GeoComply’s unprecedented transaction figures from this Super Bowl weekend reflect the growth of legal online sports betting. This tightly regulated industry emphasizes consumer protection, transparency, and accountability. Every state that regulates sports betting is a blow to the predatory black market that operates in the shadows, providing zero safeguards for bettors and no economic benefit to the local community.”

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The legal online sports betting industry is an economic engine, generating more than $2.47 billion in tax revenue across the US since May 2018. The rollout of regulated online sports betting in Arkansas, Kansas, Maryland and Ohio since last year’s Super Bowl helped propel GeoComply’s transaction volumes to record levels, with over 44 percent of the US population now able to bet legally on the game.

Recently regulated Ohio stepped straight into GeoComply’s top five states, ranked by geolocation transactions over the Super Bowl weekend. It joins New York, New Jersey, Pennsylvania and Michigan.

The data in this press release is based on GeoComply’s geolocation check transactions for its customers, which occur at various stages of a user registering and placing a bet with legally regulated online sportsbooks. These transaction volumes were measured between midnight EST on February 11 through the end of the Super Bowl on February 12, 2023. State Farm Stadium data was collected starting at 12:00PM EST on February 12 through the end of the Super Bowl.

GeoComply has a unique view of the US online sports betting market as the trusted geolocation supplier for the majority of the regulated online sports betting operators in the US. GeoComply’s data does not purport to be definitive or represent the entire US market but is intended to provide general insights into relevant market dynamics.

This press release has not been reviewed, authorized, or endorsed by the National Football League, the Philadelphia Eagles, the Kansas City Chiefs, or State Farm Stadium.

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Scientific Games Partnership Wins 2024 Gutenberg Award for Sustainability

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Scientific Games, in partnership with Loto-Québec, Sustana Papers and Recyc-Québec, won the 2024 Gutenberg Award for sustainability at the 42nd Gala Gutenberg. The Gutenberg Awards are the Québec printing industry’s premier event, highlighting the talent, creativity and expertise of printing artisans.

The partnership’s winning entry was the Le Billet Vert (The Green Ticket) lottery instant scratch game launched by Loto-Québec in April 2024. The game was printed on 100% recycled board provided by Sustana Papers, with 100% water-based inks. Scientific Games enhanced the sustainability of the production process by packing completed games in boxes containing 60% recycled fiber and delivering them on reused European Pallet Association pallets.

The game promotes the recycling of lottery tickets, inviting players to download Recyc-Québec’s Ça va où? (Where Does It Go?) mobile app. The app teaches users to correctly sort recyclables and shows them drop-off locations for various types of household waste.

Isabelle Jean, Executive Vice-President and Chief Operating Officer of Lottery Games for Loto-Québec, said, “Since our first scratch game printed on 100% recycled paper stock debuted in 2021, our sustainability efforts have only increased. Congratulations to our team members from Loto-Québec, Scientific Games, Sustana Papers and Recyc-Québec for their vision. Together, we are reducing the environmental footprint of our games.”

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The sustainable materials and game production techniques used for Le Billet Vert saved 110 mature trees, the equivalent of 326 10-minute showers, and the electrical power of 882,587 60-watt lightbulbs in one hour (Sustana Solutions eco calculator).

Marc-Andre Doyon, Vice President Canada for Scientific Games, said, “Through this collaboration, Scientific Games and our partners lead the global lottery industry in instant game sustainability. It’s truly an honor to win the Gutenberg Award for our efforts.”

Le Billet Vert is the thirteenth 100% recyclable game created for Loto-Québec since 2021 when Scientific Games and the Lottery began collaborating on a project to bring sustainable instant games to the lottery industry. Another game from this collection, Folie des plantes (Plant Madness), won the Gutenberg Award for sustainability in 2022. Other 100% recyclable Loto-Québec games produced by Scientific Games include Evasion (Escape), Code secret (Secret Code), SLINGO 10X and C’est quoi ton signe? (What’s Your Sign?).

Scientific Games is Loto-Québec’s primary instant game partner, producing the Lottery’s first instant game more than 50 years ago. The company has employed generations of Québécois professionals from their Montréal production facility, which produces instant games for Canadian and European lotteries.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).

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Alcohol and Gaming Commission of Ontario (AGCO)

Soft2Bet strengthens integrity monitoring with IBIA membership in Ontario

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Soft2Bet, a leading casino and sportsbook platform provider, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.

Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before worldwide implementation in the coming months.

IBIA includes over 50 of the world’s leading sports betting and gaming companies, who operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as the world’s leading sports betting integrity monitoring body.

David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.

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Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sportsbetting operators licensed in Ontario are required to be part of a betting integrity monitoring body.

IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.

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British Columbia Lottery Corporation

SCCG Management Signs Contract with British Columbia Lottery Corporation

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SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.

The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”

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