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SportingWin strikes Pinnacle partnership in Bulgaria

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SportingWin, the ambitious online sportsbook operator, has put pen to paper on a breakthrough deal that will see it use Pinnacle’s B2B iframe solution to further establish itself as the go-to betting brand in the Bulgarian market.

The exclusive deal will see SportingWin, which has made strides in the market since launching last year, enhance its sportsbook offering through Pinnacle’s cutting-edge technology.

Using Pinnacle’s solution, SportingWin aims to attract more quality customers, especially the high-volume high-value bettors that often make up most of an operator’s revenue. It will also be able to improve hold, reduce volatility and optimise performance.

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Since making its debut in Bulgaria, SportingWin has already had a major impact on the market. In 4Q22, the operator generated €500,000 in net revenue with the Pinnacle partnership set to take that to the next level over the coming 12 months.

SportingWin is a Malta-based B2C betting company, which became the fifth licensed operator to enter the Bulgarian market with a Romania market launch in the pipeline.

Mark Chakravarti, Investment Director at SportingWin, said: “Pinnacle is an industry powerhouse that needs no introduction. Its B2B iframe solution is a cut above the rest and will allow SprotingBet to further establish itself as a leading betting brand in Bulgaria.

“This is certainly the case when it comes to engaging the 5% of quality customers that can and do make up more than 80% of an operator’s revenue. These players require certain products, features and levels of service, and with the help of Pinnacle, we can now exceed their expectations.

“We have got off to a great start in Bulgaria with our SportingWin brand, but this partnership with Pinnacle really does mark our arrival in the market where we expect to become a major player over the next 12 months.”

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Rohini Sardana, Business Development Director at Pinnacle, added: “Pinnacle Solution has been designed to help operators leverage our state-of-the-art technology and our unrivalled experience honed over more than two decades. SportingWin can now use this to continue to establish itself as a true market leader in Bulgaria.”

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Balkans

Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal

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Country’s national lottery operator chooses Playson to enhance content offering with more immersive games

Playson, an accomplished iGaming industry supplier, has continued its growth in Croatia by launching with the country’s national lottery operator, Hrvatska Lutrija.

Following an integration via the Bragg Hub aggregation platform, a host of Playson’s leading titles will be made available to Hrvatska Lutrija players including Royal Coins 2: Hold and Win, 3 Pots Riches: Hold and Win and Coin Strike: Hold and Win, significantly boosting the lottery’s online casino offering.

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Since becoming an independent organisation for the Croatian lottery in 1973, Hrvatska Lutrija has expanded its renowned portfolio to provide captivating digital slots and table games, as well as continue to run numerous charitable projects to tackle social issues across the country.

This partnership adds to Playson’s recent success in Croatia and marks another step in the supplier’s ongoing expansion across Europe’s most mature markets.

Blanka Homor, Sales Director at Playson, said: “Croatia remains a vital region for us at Playson and we’re thrilled to continue strengthening our market presence through the country’s national lottery operator.

“Hrvatska Lutrija boasts a commendable player base and we look forward to their users enjoying our array of graphically-advanced slots. We are eager to provide even more quality games to operators of all types and sizes.”

Ignacije Čutura, CEO at Hrvatska Lutrija, said: “Playson has consistently launched some of the industry’s most memorable slots over the last few years and we are delighted an array of their top performing titles are now available to our players.

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“This partnership underlines Hrvatska Lutrija’s commitment of ensuring our slot offering continues to be the most stimulating and engaging on the market and we look forward to watching our new partnership with Playson flourish.”

The post Playson tightens grip on Croatian market with landmark Hrvatska Lutrija deal appeared first on European Gaming Industry News.

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Balkans

CT Gaming Expands in Macedonia with a Landmark Installation

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CT Gaming has marked a significant milestone with the debut of its latest multigame, Diamond King 4, at Princess Casino Gevgelija. As part of the exciting launch, ten NEXT slot cabinets, equipped with a premium stand and innovative iDeck, have been successfully installed, setting a new standard for gaming excellence.

Staying ahead of industry trends, the iDeck enhances gameplay with intuitive navigation, allowing players to immerse themselves in captivating content effortlessly.

“We are excited to introduce Diamond King 4 to the Macedonian market. Paired with the premium NEXT slot cabinet, this combination embodies CT Gaming’s innovation and commitment to exceptional gaming experiences,” said Biser Bozhanov, Director of Strategy and Business Development at CT Gaming.

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Guests at Princess Casino Gevgelija can now explore 40 thrilling titles, including 20 linked to the upgraded progressive jackpot – Diamond Tree Deluxe, offering bigger rewards and heightened excitement. The multigame pack seamlessly blends classic favorites with fresh new releases, catering to a wide range of player preferences. Additionally, the Buy Bonus feature adds another layer of excitement, making gameplay even more engaging and memorable.

“We are grateful to our partners at Princess Casino Gevgelija for their trust. We believe this installation will further reinforce our strong presence in the Macedonian market and set the stage for future growth,” Mr. Bozhanov added.

The post CT Gaming Expands in Macedonia with a Landmark Installation appeared first on European Gaming Industry News.

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Balkans

BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

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BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.

At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.

“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”

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Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”

In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.

Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.

With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.

The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.

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