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Esports athletes & Gamers met Hon’ble MOS (MeitY) Shri Rajeev Chandrashekhar to review online gaming rules

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Led by Rajeev Chandrashekhar, Minister of State for the Ministry of Electronics and Information Technology, MeitY held a very meaningful & successful consultation with children, parents, teachers, esports athletes, gamers, and safety and trust organizations on the proposed amendments to the IT Rules 2021 in relation to online gaming on Wednesday 11th Jan at Electronics Niketan, MeitY office, New Delhi.

Distinguished Esports athletes, Tirth Mehta (Asian Games’18 Bronze Medalist), Karman Singh Tikka (Team India – Esports, Asian Games’22), Dhruv Salvadi and Snehil Ahirwar alongside Lokesh Suji, Director of Esports Federation of India and Board Member & VP, Asian Esports Federation were part of the prominent group present at the discussion and gave their fundamental insights & suggestions on the matter. Shri Priyank Kanoongo (Chairperson – National Commission for Protection of Child Rights) was also present at this meeting.

Professor (Dr.) Tejpavan Gandhok (Vice Dean – JGBS, Associate Director Centre for Sports Law & Governance, Jindal Global University) highlighted “We suggest using different terminology and/ or clarifying the current draft’s definition of ‘online games’ – to better cater for 4 distinct segments of games: Real money; Casual; Esports; and learning. Also, the best practice safeguards to be adopted by the proposed guidelines should be appropriately tailored for these 4 distinct segments”

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According to MeitY’s Information Technology (IT) Rules, 2021 in relation to online gaming, “online game” means a game that is offered on the Internet and is accessible by a user through a computer resource if he makes a deposit with the expectation of earning winnings.

Raising a crucial query on this point, Dhruv Salvadi (an avid gamer who recently graduated from Manipal Institute of Technology) said, “Multiple esports tournaments organised at college or ground level at times require a registration fee in order for the athletes and teams to compete in it whereupon the winners are presented with prizes which may be in cash and/or kind. This rule can create confusion among the public regarding such Esports tournaments/championships Hence clarity is needed in the definition of ‘online gaming’, he was also of the same opinion that instead of ‘online gaming’ it should be ‘igaming’ so as to establish a clear difference between Esports (which is sport and played electronically) and igaming”

Dhruv further pointed out “Also, for video games that charge users to use their products or contain microtransactions, will all online video game developers need to get KYC for their users?” to which Rajeev ji said, “e-KYC is mandatory for all financial transactions”.

Further, expressing his opinion on the need for differentiating between video gaming and online gaming, Lokesh Suji also a former esports athlete who participated in Call of Duty World Championship – 2018 (New Orleans) said, “The worldwide & dictionary meaning of ‘online game’ is “electronic game played over a computer network, particularly over the Internet”, whereas the draft has added “deposit with the expectation of earning winnings” to this, and is confusing for the public at large. Since these amendments are to regulate fantasy, teen patti, poker, rummy, betting, gambling etc., instead of calling them ‘online gaming’ we should define them as ‘igaming’ the way the rest of the world has defined them.”

This enlightening meeting will play a crucial role in the proposed amendments for the IT Rules related to igaming and propel the industry to remarkable heights.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

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The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

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“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

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EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

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EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

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The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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