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XPOINT UNVEILS NEW LOGO AND UPDATED WEBSITE

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Xpoint, the leading geolocation and compliance technology company specializing in North American sports betting and iGaming markets, has kicked off the first day of the 2022 Global Gaming Expo (G2E) in Las Vegas, with the unveiling of a brand new company logo, an updated website and a revised suite of creative assets. Xpoint was first formally unveiled at G2E 2021, and now marks the start of the 2022 edition of one of the global sports betting, iGaming and gambling industry’s most important annual conferences with the launch of a range of new brand assets that will underpin Xpoint’s marketing program, helping further accelerate the company’s rapid growth in the North American market, and worldwide.
“2022 has been an incredible year for our whole team, and our partners, and now we are proud to unveil our new logo, creative suite, and website, an important step as we continue to develop as a technology brand on the world stage,” commented Tom Webb, Xpoint Chief Marketing Officer. “G2E is part of our history, so there is no better place than the 2022 event to take the wraps off the work we have been doing to bring our new creative and digital assets to life. Our new logo is a dynamic parent brand for Xpoint, giving our product and marketing assets an energy that reflects our status as a world-class operator in our industry. Our new website is an ideal platform for our primary digital destination, and will feature news items and regular blogs from our team of experts, our partners and invited guests, making it a go-to destination for geolocation insights, and discussions on the wider technology world. We have also unveiled our new creative template, a uniquely Xpoint identity for all our photographic, video and graphic assets that will instantly elevate our marketing and communication activities across all platforms across which we are active.
“Our new brand comes just one year after we formally unveiled Xpoint to the sports betting, iGaming and gambling industry at G2E 2021,” Webb continued. “Now, just 12 months later, we are live across North America with multiple partners using our Xpoint Verify and Xpoint Lite products as their geolocation solutions of choice. We are one of only two geolocation technology companies licensed in New Jersey, and we have grown to a team of 55 now, from just six people in 2021, and continue to add new staff members as our partner roster grows. In September, 2022 alone, we announced three major new investors, as well as increased funding from our two original backers, and four new live partners in multiple states throughout the USA, and we are just getting started. Q4 2022 promises to be even busier for our team, and we are all excited about what 2023 holds, and beyond. We exist to help our partners unlock the true potential of geolocation technology, and now we have even greater drive and determination to do so, under an exciting new marketing platform that truly befits our brand.”
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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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