Xpoint, the leading geolocation and compliance technology company specializing in North American sports betting and iGaming markets, has kicked off the first day of the 2022 Global Gaming Expo (G2E) in Las Vegas, with the unveiling of a brand new company logo, an updated website and a revised suite of creative assets. Xpoint was first formally unveiled at G2E 2021, and now marks the start of the 2022 edition of one of the global sports betting, iGaming and gambling industry’s most important annual conferences with the launch of a range of new brand assets that will underpin Xpoint’s marketing program, helping further accelerate the company’s rapid growth in the North American market, and worldwide.
“2022 has been an incredible year for our whole team, and our partners, and now we are proud to unveil our new logo, creative suite, and website, an important step as we continue to develop as a technology brand on the world stage,” commented Tom Webb, Xpoint Chief Marketing Officer. “G2E is part of our history, so there is no better place than the 2022 event to take the wraps off the work we have been doing to bring our new creative and digital assets to life. Our new logo is a dynamic parent brand for Xpoint, giving our product and marketing assets an energy that reflects our status as a world-class operator in our industry. Our new website is an ideal platform for our primary digital destination, and will feature news items and regular blogs from our team of experts, our partners and invited guests, making it a go-to destination for geolocation insights, and discussions on the wider technology world. We have also unveiled our new creative template, a uniquely Xpoint identity for all our photographic, video and graphic assets that will instantly elevate our marketing and communication activities across all platforms across which we are active.
“Our new brand comes just one year after we formally unveiled Xpoint to the sports betting, iGaming and gambling industry at G2E 2021,” Webb continued. “Now, just 12 months later, we are live across North America with multiple partners using our Xpoint Verify and Xpoint Lite products as their geolocation solutions of choice. We are one of only two geolocation technology companies licensed in New Jersey, and we have grown to a team of 55 now, from just six people in 2021, and continue to add new staff members as our partner roster grows. In September, 2022 alone, we announced three major new investors, as well as increased funding from our two original backers, and four new live partners in multiple states throughout the USA, and we are just getting started. Q4 2022 promises to be even busier for our team, and we are all excited about what 2023 holds, and beyond. We exist to help our partners unlock the true potential of geolocation technology, and now we have even greater drive and determination to do so, under an exciting new marketing platform that truly befits our brand.”