Zoe Ebling, VP of Interactive at AGS

In today’s rapidly evolving gaming landscape, the potential to deliver entertaining experiences across both digital and physical platforms has become a real advantage, especially in markets where land-based still reigns supreme. Suppliers that operate both in the land-based and online sphere, have a real competitive edge. This is something that AGS has recognised and therefore positioned itself at the forefront of omni-channel gaming. By combining the best of both worlds, innovative online offerings with the proven success of land-based gaming, AGS is setting new industry benchmarks that many competitors have yet to achieve.

Unique capability

Omni-channel gaming isn’t a one-size-fits-all solution. It requires a specialized approach that bridges the gap between online players and brick-and-mortar players in environments where both exist. AGS’s strategy is built on the understanding that while many suppliers excel in either digital or land-based sectors, very few can successfully merge the two.

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Having a portfolio that spans both realms allows suppliers to blend time-tested content with innovative digital features, resulting in a richer, more dynamic experience that drives player loyalty and boosts in-game engagement.

Traditional gaming floors have long been a cornerstone of player engagement, and AGS has built on this foundation by adapting its best-selling titles for the digital space. This approach is working particularly well in North America, where players are often already familiar with the games offered on the casino floors, and appreciate a similar experience on their digital devices. But the portfolio is also performing well in mature European markets where video slots are more prominent, highlighting the appeal that the flair of Vegas has around the globe.

Merging innovation with expertise

At the heart of AGS’s omni-channel evolution is its forward-thinking interactive studio. Operating as a distinct entity while enjoying robust support from the broader AGS infrastructure, the interactive team embodies the agile startup mentality that fuels rapid innovation.

This dedicated division has been instrumental in orchestrating coordinated efforts between online and land-based teams to deliver integrated solutions. One such example is the first-of-its-kind simultaneous launch of its Rakin’ Bacon Odyssey® game at Caesars Atlantic City and Caesars Palace Online Casino in 2024. This pioneering move has been followed by additional omni-channel event opportunities with other operators, underscoring the appeal and strength of having games live in both verticals at the same time.

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Through regular cross-departmental collaboration, the studio has now refined processes that allow for synchronised development timelines and optimised game placement strategies, ensuring that every launch not only meets but exceeds player expectations.

Shaping the future of gaming

The success of AGS’s omni-channel initiatives is more than just a series of isolated achievements, it signals a broader shift in the industry. As player preferences evolve and technology continues to advance, the integration of online and physical gaming experiences will become an increasingly important tool for operators and suppliers alike.

Despite hundreds of new online games being launched every week, many with innovative mechanics and features, there is still great value in the more traditional content offered on casino floors.

A large demographic of online players prefer this type of content, cementing the opportunities presented for land-based suppliers to venture into the digital realm, by bringing their proven classics to online casinos.

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Although it still has its challenges, the expertise, time and resources invested into developing a game for cabinets indicates that the supplier really believes in the content and porting it online should be a natural part of that process.

For game developers operating in both the online and land-based spheres, the advantages are significant. This dual-market approach not only offers a competitive edge over online-only studios, but also ensures that titles originally popular in casinos continue to dominate the slot rankings for years to come.

AGS is thrilled to announce that its innovative real-money online slot game, 3x Ultra Diamond, developed by AGSi—AGS’ Interactive division—has won the Top Performing New Online Slot Game award at the 2025 EKG Slot Awards. The prestigious award, presented at the February 27, 2025 ceremony at Palms Resort and Casino in Las Vegas, recognizes the game’s exceptional success and its extraordinary impact in the rapidly evolving online gaming landscape.

3x Ultra Diamond is a high-volatility, 3×3 slot game with 9 selectable lines, offering multiple ways for players to win. Developed by AGSi’s in-house online game studio, the game allows players to increase their potential for massive payouts by adjusting their bet per line, which also scales the jackpots. The exciting features include multiple tiers of WILD symbols and dynamic watermark multipliers, which can significantly boost line wins. Jackpots are triggered when players land three WILD symbols of different tiers on a played payline—unlocking thrilling rewards. With classic symbols like Diamonds, BARs, and Sevens, combined with innovative gameplay mechanics, 3x Ultra Diamond delivers an electrifying experience that keeps players on the edge of their seats.

Since its launch, 3x Ultra Diamond has quickly become a standout title in the online gaming space. It debuted in the July 2024 Eilers & Krejcik Gaming (EKG) U.S. Online Game Performance Report, where it soared to the top, ranking #1 in both the “New Top Game Ranks – Overall” and “New Top Game Ranks – Slots” categories. It also earned a Top 5 spot in the “Top Game Ranks – Overall” category. Most recently, the game was honored as a Top Game Spotlight in the February 2025 EKG U.S. Online Game Performance Report, a testament to its enduring popularity and impressive performance.

This award marks another milestone for AGSi, further solidifying its reputation for delivering cutting-edge, in-house developed online content that push the boundaries of player engagement and entertainment.

First-ever joint omnichannel slot launch includes exclusivity for popular AGS title

AGS’ popular Rakin’ Bacon Sahara® slot game made its New Jersey debut in an exclusive simultaneous omnichannel launch, in-person at the Hard Rock Hotel & Casino Atlantic City and online at Hard Rock Bet. The launch was held on Friday, July 19 with an invite-only cocktail hour featuring pig-themed food and drinks followed by a ribbon-cutting ceremony on the casino floor.

The launch marked Hard Rock’s first-ever joint omnichannel launch of a slot game simultaneously online and in-person in New Jersey, and included exclusivity for Rakin’ Bacon Sahara. During Hard Rock’s New Jersey exclusivity, Hard Rock Bet will hold various promotions for players, while Hard Rock Hotel & Casino Atlantic City will host weekly happy hours and events with pig-themed drink specials.

Rakin’ Bacon Sahara is a brand extension of the player-favorite game Rakin’ Bacon!® and features the popular Cornsquealius pig ruling the great pyramids with expanding reels, an exciting pick bonus, and four jackpots. Hard Rock Bet also has the original Rakin’ Bacon! game as well as Rakin’ Bacon Odyssey® among the over 1,900 slot titles in its New Jersey online casino.

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“This exclusive omnichannel experience is exactly what we envisioned when we launched Hard Rock Bet in New Jersey last year, and we’re thrilled to be celebrating with our great partners in Atlantic City,” said Grant Williams, Hard Rock Digital’s SVP of Casino. “AGS games – including the recent launch of our bespoke online slot collaboration, Hard Rockin’ Reels – have been extremely popular on Hard Rock Bet, and we know our players are going to love this newest addition of Rakin’ Bacon Sahara.”

“Hard Rock Atlantic City welcomes AGS’ Rakin’ Bacon Sahara to our exciting casino where all the latest and most popular games are offered among our 2,425 slot machines. We know our slot customers will love this new game, whether they play at our casino or online at Hard Rock Bet. We are proud to be a leader in the industry offering the most innovative gaming technology and look forward to the rollout of Rakin’ Bacon Sahara,” stated George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City.

“This partnership demonstrates AGS’ strength in executing major strategic initiatives and underscores our commitment to delivering superior gaming experiences,” said Zoe Ebling, AGS Vice President of Interactive. “Following our successful bespoke game ‘Hard Rockin’ Reels,’ this omnichannel launch further cements our robust partnership with Hard Rock, setting new industry standards and showcasing our innovation and quality.”

With 4.9 stars in the App Store and 4.7 stars in the Google Play Store, Hard Rock Bet is among the highest rated real money gaming apps in the market. Hard Rock Bet launched its proprietary integrated online casino and sportsbook in New Jersey in August 2023, and also operates a sports betting only experience in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia. Hard Rock Bet is available for download via iOS and Android, and can also be played on desktop via HardRock.bet.