Relax Gaming pens landmark deal with bet365

Relax Gaming, the igaming aggregator and supplier of unique content, has further re-affirmed its industry-leading credentials upon signing a deal to supply its extensive portfolio of games to operating giant bet365.

The important milestone deal sees bet365 customers gain access to a host of Relax Gaming’s award-winning slot titles such as Temple Tumble, Snake Arena and the blockbuster hit, Money Train 2.

The partnership is set to significantly boost Relax’s exposure across key jurisdictions, with bet365 active in a slew of key markets around the world, several of which have been identified as high-priority markets for both parties.

Alongside Relax’s hugely popular in-house titles, bet365 will also have access to content from Relax’s 50-plus hand-picked aggregated partners, made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.

Launching with bet365 in the online space is further evidence of how Relax is successfully diversifying its extensive product offering. The studio is delivering an engaging experience to more bettors worldwide by providing online operators with a solution that drives engagement and revenues.

Commenting on the partnership, Nadiya Attard, CCO at Relax Gaming sees the announcement as one that will add significant visibility for Relax and exemplifies the provider’s continued ambitious plans for market expansion and growth.

She added: “Naturally, bet365 needs no introduction. As the biggest operator in our sector, taking our products live with them is a hugely important moment for us as we continue to expand at pace.

“The operator has a famously in-depth understanding of its player-base and consistently has an impact on the market through innovation and a high-quality offering. As a result, we’re delighted the brand has chosen Relax to enrichen its offering even further.

“I’m sure the addition of our premium portfolio will only benefit that reputation further as bet365 continues to grow and differentiate itself.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the prestigious EGR B2B Awards and the Best Game Provider at the AskGamblers Awards. On top of that, the company has consistently enjoyed myriad other industry awards and nominations this year.

In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.