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BetGames launches new Game Show vertical with Entain
Innovative live dealer and betting games studio BetGames has announced the launch of a new product vertical, Game Shows, in tandem with a landmark agreement with sports betting and gaming group, Entain.
The collaboration between Entain and BetGames brings forward a unique live game show, which provides customers with an unrivalled experience set within a state-of-the-art studio.
As part of this landmark deal, BetGames will provide Entain with a total of three bespoke and unique gameshows, with the first, Starzle, kicking off the partnership giving the group access to the industry’s first premium number-themed gameshow.
The products will be accessible across Entain’s renowned brand portfolio, with a direct integration onto Ladbrokes’ platform launching the partnership.
Game Shows is an innovative new product, featuring state-of-the-art technology and has been optimised for the Ladbrokes brand. The new vertical will introduce the industry-first number-themed gameshow, with a mix of both number-themed mechanics and card-based elements. Combining the ever-popular number draw mechanic with the drama of earning higher multipliers at the turn of a card, this bespoke game is sure to have broad appeal.
Entain is one of the industry’s largest sports betting and gaming groups, operating in both online and land-based sectors. The company’s extensive list of popular brands includes bwin, Coral, Ladbrokes, Sportingbet, Foxy Bingo, Gala and PartyCasino.
The launch is an integral part of a series of developments that will see 2022 become the strongest launch year in the company’s history. BetGames is also set to expand its offered verticals from one to three, simultaneously enhancing its proposition and widening its reach.
Commenting on the deal, BetGames’ CEO Andreas Koeberl said: “We’re absolutely delighted to partner with the Entain group. Its status as one of the world’s largest gaming organisations and innovation leaders imbues us with excitement at the possibilities our collaboration will lead to. This is a game changer for us as a company and a result of our successful transformation over the previous 18 months. The fantastic collaboration with Entain’s brilliant product, brand, and commercial teams enabled us to launch the game – from ideation to production – within only nine months.
“The Game Show product line is a carefully curated tier-one focused vertical that will provide users with an unprecedented gambling experience, we’re extremely enthusiastic about it and are confident it will appeal to many across the iGaming space.”
Head of Live Casino at Entain, Graciella Anthony added: “Working closely with BetGames was a great experience and a testament as to what we can achieve together – and we couldn’t be more excited to work with them again.
“Starzle is a long-term exclusive to Entain and is further testament to our ambition of being the home of live games shows and continuing to offer our customers the best and most exciting content in the marketplace.”
Adam Lahouiri, Live Casino Commercial & Product Manager at Entain said: “This has been an exciting project to be a part of, working alongside such a talented team at BetGames was a pleasure. We are delighted with the outcome and look forward to expanding our suite of exclusive Game Shows.”
These milestone developments come on the back of the company successfully revamping its Lotto Reloaded studio in recent months. The flagship product is authorised across several key markets including those governed by the UKGC and MGA, whilst also satisfying the regulatory requirements in a variety of South African jurisdictions.
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Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries
Gaming Corps – a publicly-listed game development company based in Sweden – is to bring its premium games suite to more players across Africa after agreeing a partnership with betPawa.
More than 10 million Africans trust and use betPawa as their betting brand of choice, with the operator currently active in 12 countries across the continent. betPawa is on a mission to make betting friendly by providing 24-hour customer support, a user-friendly platform, the lowest minimum stakes and guaranteed and instant payments.
Players at betPawa will be able to enjoy Gaming Corps’ full portfolio of Crash, Mine, Table and Slot titles, as well as a certified Plinko. This will include recent smash hits such as RAMPAGE, Piggy Smash and Raging Zeus Mines, along with Gaming Corps’ renowned games series such as Jet Lucky and Coin Miner.
Gaming Corps is now able to offer more value to players following the launch of its Smash4Cash™ mechanic, which is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.
Mats Lundin, Gaming Corps’ Director of Sales, said: “We are delighted to partner with betPawa; an operator that has established a reputation as a successful and trusted betting brand across Africa.
“This is a fantastic opportunity for us to bring our thrilling games to many more players across the continent, and I look forward to offering even more magnificent games to betPawa’s players as we continue to strengthen our portfolio. Our Smash4Cash™ mechanic is already helping us produce games full of even more excitement, and I’m sure that trend will continue.”
Spencer Okach betPawa said: “This partnership with Gaming Corps will allow us to further strengthen our casino offering, and we are very excited to give our players the chance to make the most of Gaming Corps’ first-class games suite.
“We are always looking for ways to make the gaming experience with betPawa even more memorable, and I’m sure Gaming Corps’ ever-expanding list of games will help us do that.”
The post Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries appeared first on European Gaming Industry News.
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UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships
Pedro Romero, chief of partnerships at safer gambling software provider BetBlocker.org has highlighted the sense of insecurity among Research, Education and Treatment organisations arising from the publication of the UK Government’s White Paper on gambling reform.
Speaking following February’s edition of ICE where BetBlocker and US-based International Centre for Responsible Gambling (ICRG), shared a £41,000 pool which was provided by leading brands Light and Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech Pedro Romero noted: “The main talking points at ICE 2024, particularly in relation to safer gambling, revolved around the publication of the White Paper which has caused so much anxiety.
“It’s concerning that many in the third sector feel alienated from critical conversations about the future of safer gambling and harm minimisation.
“The potential implications of this disconnect are significant, not just for the individuals and communities we serve, but for the UK’s reputation in the field.
“We must find a way to bridge this gap and work together to address the challenges ahead. Otherwise, I fear the UK risks losing its leadership position in advancing safer gambling practices.”
Regarding the £20,500 donation which was presented at ICE he added: “We have earmarked these funds with a dual purpose in mind. Primarily, it will assist with our running costs, which as a small charity is crucial for the sustainability of our operations.
“Additionally, we are excited about a very special project that we’re planning for ICE 2025 in Barcelona. Without giving too much away, it’s a development that aims to pay tribute to both Clarion and the city of Barcelona. We believe it will make a significant impact and we look forward to unveiling it.”
Romero spoke positively about the relocation to Barcelona stating: “ICE 2024 served as a fantastic farewell to London, marking the end of an era and the beginning of a new chapter in Barcelona.
“While there’s a certain sadness in leaving a city that has been such a great host, the move to Barcelona is an exciting development. It represents a fresh opportunity for ICE to be the global gaming hub in a vibrant, dynamic city. We are very much looking forward to what the future holds in this new location.”
The post UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships appeared first on European Gaming Industry News.
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The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly
The MeridianBet Group, Southeast Europe’s leading Business-to-Consumer (B2C) sports betting and gaming group, operating in multiple markets across Europe, Africa and Latin America, announced that the shareholders of Golden Matrix Group (GMG), a developer, licensor and global operator of online gaming and eCommerce platforms, systems and gaming content, have voted to approve the acquisition of MeridianBet.
Commenting on the merger Zoran Milosevic, Chief Executive Officer of MeridianBet Group, said: “Today marks a major milestone for MeridianBet and I am thrilled that the shareholders of Golden Matrix have overwhelmingly voted in favor of the acquisition of MeridianBet. By joining forces, we are not only expanding our reach but enhancing our ability to provide customers with a diverse and comprehensive offering whilst creating a leading global betting group. I look forward to announcing the completion of the deal in due course.”
The post The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly appeared first on European Gaming Industry News.
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