eSports
Esports Entertainment Leader Joins Forces with Leading Esports Training and Development Pioneers To Take Teen Esports Events To A Global Audience
Two leaders in the flourishing, multi-faceted market of Esports are joining forces to provide unprecedented access and opportunities to high school esports competitors and enthusiasts.
EsportsTower LLC, the largest amateur training club in North America, has signed an exclusive partnership with ESTV EsportsTV to extend their wildly popular Esports Tower Rumble events to a global audience. First aired in February 2021, Rumble events were streamed on Twitch through a partnership with Boise State University. With the addition of ESTV, weekly events are expected to reach over 150,000 unique viewers weekly per game title. ESTV is the first worldwide 24-7 live, linear video channel dedicated to esports. Launched in May 2019, ESTV provides round-the-clock coverage of esports athletes and gaming franchises from an insider perspective.
Esports Tower branded Rumble events feature amateur high school club players who want to go pro and score college scholarships while playing against top-ranked high school teams. Adding to the excitement, college partners this year have helped build out the mental health and wellness-inspired Esports Tower ApproachTM curriculum and contributed nearly $2-million in scholarship awards. Pro-teams have also started scouting Esports Tower clubs for talent, with team Kungarna announcing a tryout event planned for mid-December as the company launches its newest game – Apex Legends. Esports Tower currently offers club members live training twice weekly, along with weekly events where players test out new skills in action and gain insights from insiders about working in the fast-growing industry of esports. Current games include Rocket League, Valorant, Overwatch, and Fortnite.
“Watching high-ranked players in solo-queue doesn’t tell us much. What we like about Esports Tower is we get to see players in the development phase. We watch their progress in Rumbles from week to week and ultimately their coachability.” said Dr. Chris “Doc” Haskel, Head Coach at Boise State University and 2020 College Esports Coach of the Year (NAECAD), 2020 Esports Director of the Year (NACE).
“What I loved about talking with Esports Tower players last month is they remind me of myself. They’re eager to learn, open to critique, and unafraid to ask questions. And some of their players are better than you’d expect – I watched as one took out top-ranked Tenz when they played at this summer’s BFC Smeag Cup hosted by FaZe BabyBay, it only happened once, but it was unexpected and made for great entertainment!” said Thomas “Trippy” Schappy, FaZe Trippy Head Coach For TheFaZe Valorant Team.
“We are thrilled to partner with Eric and the team at ESTV. Their global platform is found on family-friendly devices and viewable via Roku, Amazon Fire, Sling, and many other providers in over 45 countries,” said David Adams, CEO and founder of Esports Tower. “We strive to do more than any other amateur organization to get our players seen and considered for collegiate and pro-opportunities. Partnering with ESTV is a natural step in helping our Generation-Z athletes expand their personal brand while supporting our college partners seeking to recruit top talent for their varsity teams.”
“We experienced some of the highest tune-in rates when we piloted Esports TowerRumbles last month,” said, Geoff Kowalski, Chief Revenue Officer of ESTV. “Esports Tower’s gameplay is compelling, and their interviews and editorial content provides interesting and entertaining insights of what happens behind the scenes showing what players do to advance both their gameplay and goals to go pro. It will be a great addition to ESTV programming and sponsorships, given it’s appeal to elusive teen viewers and their families.”
ESTV was launched in 2019 to meet the demand for round-the-clock coverage of esports athletes and gaming franchises from an insider perspective. Today, it’s the first dedicated channel for esports and gaming personalities, with programming providing round-the-clock coverage of esports athletes and gaming franchises from an insider perspective.
“ESTV’s mission is to deliver the most innovative esports and gaming programming available everywhere,” said Eric Yoon, Founder and CEO of ESTV. “As ESTV distributes the world’s best esports content on a linear programming schedule, Esports Tower will be a foundational pillar in our mission to provide content for all esports fans, promote opportunities within esports and expand the presence of esports media in homes across the globe.”
The alliance follows new original programming and expanded Rumble titles offered at Esports Tower.
eSports
Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video
Prime Video, one of the leading entertainment destinations, will premiere the five-part documentary Esports World Cup: Level Up on June 6, with new episodes released weekly. Directed by Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late and Martha), the series goes behind-the-scenes of the inaugural Esports World Cup (EWC) in 2024 — a defining moment in global esports, where over $60 million in prize money ignited a high-stakes, multinational battle to crown the world’s top esports Club.
The series is produced by This Machine (a part of Sony Pictures Television), with R.J. Cutler directing, John Dorsey serving as showrunner, and Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty executive producing. Level Up will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.
Esports World Cup: Level Up offers a rare look inside a global competition that’s redefining what it means to be a champion for a new generation of athletes and fans. R.J. Cutler and his team of expert storytellers embedded themselves within the eight-week tournament – watched by over 500 million fans globally – to uncover the personal sacrifices, rivalries and stakes driving the action.
Shot in verité style, the series combines intimate home visits from around the world and on-the-ground coverage from Riyadh, Saudi Arabia. It follows a wide cast of characters – from Club CEOs orchestrating million-dollar strategies to rising stars chasing life-changing wins – while capturing the pulse of elite esports competition.
“What drew me to the Esports World Cup was the compelling human stories unfolding within this high-stakes arena. Level Up isn’t just about the incredible competition and prize money; it’s about the dedication, the passion, and the sheer will of these athletes and teams pushing the boundaries of what’s possible. Under high pressure, we discover the true character of the competitors who vie for $60 million, but who also expose their humanity in the process,” said Cutler.
At the heart of Level Up is the “EWC Club Championship,” an unprecedented, multi-title tournament format where Clubs compete across more than 20 games, earning points toward a single leaderboard. Every match, every point, reshapes the race for global dominance. With the highest prize pool in esports history on the line, the EWC is not just a tournament – it’s a proving ground for the next generation of sports icons.
“A win might make the headlines — but the real story is the people behind it. Level Up dives into the human side of esports: the pressure, the ambition, the sacrifices. It’s about what it really takes to compete at the highest level — and why it matters. R.J. is the best at bringing those stories to life, and this one captures the heart of what we’re building,” said Ralf Reichert, CEO of the Esports World Cup Foundation.
The post Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video appeared first on Gaming and Gambling Industry in the Americas.
Esports betting pioneer adds daily fantasy esports offering to its growing range of products, with its sights set on the US market
PandaScore, the award-winning provider of esports odds, data and betting products, has continued to push boundaries with the launch of Daily Fantasy eSports, a truly groundbreaking product for operators and players.
Daily Fantasy eSports has been developed for the US market but will have global appeal with players drawn in by the chance to create virtual teams of real-life players and earn points based on their actual game performances.
Contests range from daily matchups to season-long leagues, with plenty of prizes up for grabs.
PandaScore’s Daily Fantasy eSports is backed by an expert-led esports trading team to deliver fast, accurate settlement data across unique, player-focused markets driven by the provider’s established and proven betting models.
An Interactive Player Widget serves up rich player stats and profiles, with PandaScore’s powerful BetBuilder enabling same-game parlays.
But that’s not all. PandaScore has more than 17,000 players in its esports player age and info database, the largest in the market.
It also offers dedicated helper codes and documentation to ensure smooth and seamless operator integration. It really is as easy as 1-2-3.
1 – There is a kick-off call to align on goals, timelines and fantasy formats.
2 – The operator accesses PandaScore’s dedicated fantasy-focused API to accelerate the build
3 – The dedicated integration manager ensures effortless onboarding and a successful launch
By leveraging PandaScore’s odds and data, alongside its team of experts and specialists, online sportsbook and daily fantasy sports operators can launch faster, ensure accuracy and scale their Daily Fantasy eSports offering with confidence.
Oliver Niner, Head of B2B at PandaScore, said: “Daily Fantasy eSports is a pioneering product from PandaScore that will really hit the mark with operators across North America, as well as other global markets.
“It allows operators to engage esports fans and bettors with a compelling product and proposition, but without the degree of risk that comes with standard betting as the payouts are controlled.
“Daily Fantasy eSports is already live with Dabble and is performing incredibly well, so we look forward to going live with more operators in the coming months.
“This really is a game-changing product, and we can’t wait to see it become available at some of the biggest betting brands in North America and beyond.”
The launch of Daily Fantasy eSports complements PandaScore’s growing esports betting offering, which includes odds and data for a huge number of disciplines, plus betting products like its BetBuilder, MicroMarkets and StoryBuilder.
The post PandaScore launches game-changing Daily Fantasy eSports product appeared first on European Gaming Industry News.
Esports Charts, a Ukraine-born analytics company that aggregates real-time viewership insights about esports, has won the Esports Innovation Award at the EsportsNext Industry Awards, hosted by the Esports Trade Association (ESTA) in Dallas, US.
The Esports Innovation Award recognizes an organization or individual that has introduced groundbreaking technology, services, or strategies significantly advancing the esports industry.
Esports Charts was honored for its scalable analytics platform, which provides comprehensive tournament and viewership statistics across more than 25 livestreaming services — helping stakeholders from publishers and teams to fans make smarter, data-driven decisions.
“Winning the Innovation Award from ESTA is an important milestone for us as a leading esports analytics service in the world. Also, we’re especially proud to represent Ukraine-born innovation on an international stage.
“From day one, our mission has been to bring clarity and transparency to the world of esports data. And this recognition from the industry is both an honor and a motivation to keep raising the bar.
“Thank you to our incredible team and partners, who believed in us from the start. This award is a shared success — and we’re just getting started,” Artyom Odintsov, co-founder and CEO of Esports Charts.
The post Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards appeared first on Gaming and Gambling Industry in the Americas.
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