Brazil
BTOBET TARGETING BRAZIL AS IT TAKES CENTER STAGE AT CGS BRAZIL
Leading sportsbook provider BtoBet is keen on the opening of the Brazilian iGaming market as experts across the field guage the local market to propel itself as the largest in LatAm and amongst the largest on a global level.
Joining industry peers in a panel held during the CGS Brazil event, BtoBet’s Chief Operating Officer Dima Reiderman analysed the potential that Brazil keeps in hold once it opens up for business.
In the “Latin America’s biggest market, what to expect, how to enter, what are the projections for the next 5 years?” panel, he joined Betsson Group’s Andre Gelfi, Caleta Gaming’s Hugo Baungartner, and FYMSA’s Luiz Felipe Maia to discuss the local market requirements, player preferences and the latest regulatory updates. Reiderman highlighted that whilst the market is garnering the attention of global betting powerhouses, bookmakers shouldn’t make the mistake of undertaking the same formula that has proven to be successful in more mature markets. He said that even when it comes to sportsbook providers, these must have an in-depth understanding of the market’s characteristics and thus be in a position to provide operators with a wide variety of content to meet local audience preferences. “We must listen to the needs and adjust our offer accordingly,” Reiderman said.
He also distinguished the differing requirements of the brands themselves, with the more established Tier 1 brands requiring a different approach to player management than those brands seeking to develop a local brand awareness.
The panel also discussed the importance of providing players with a localised product, which reflects the local culture, tech infrastructure, and payment solutions.
If you missed the “Latin America’s biggest market, what to expect, how to enter, what are the projections for the next 5 years?” panel from CGS Brazil yesterday, you can watch a video of the entire panel here.
BacanaPlay.bet.br
Habanero content now available at PlayUZU.bet.br and BacanaPlay.bet.br

Global entertainment brand SkillOnNet has announced the expansion of its partnership with premium slot provider Habanero into Brazil, as both companies deepen their presence in one of the world’s fastest-growing regulated iGaming markets.
Players at PlayUZU.bet.br and BacanaPlay.bet.br now have access to Habanero’s acclaimed portfolio of slots and tables games. This includes fan-favorites like Hot Hot Fruit, new titles like Love & Riches Eldorado, and Habanero’s industry-renowned progressive slot, Jackpot Race, which uses a sophisticated algorithm to deliver instant prize drops to players.
Brazil’s newly regulated online gaming market, effective since January 1, 2025, is projected to generate $2.9 billion in gross annual revenue this year, with potential growth to $6.3 billion by 2028, according to Vixio regulatory analysts.
SkillOnNet was among the first operators to secure licensing in the country, launching PlayUZU.bet.br and BacanaPlay.bet.br earlier this year.
The rollout of Habanero’s games into SkillOnNet’s Brazilian platforms reflects the company’s strategy of offering diverse and high-quality gaming experiences tailored to local markets.
Arcangelo Lonoce, Head of Business Development at Habanero, said: “We are extremely pleased to extend our partnership with SkillOnNet to Brazil and further boost our collaboration. As one of the most anticipated market openings in a number of years, it has been a key focus for us. We are delighted that games like Hot Hot Fruit, Santa’s Village, and Zeus Deluxe – all of which have already proven successful in several other markets – will now be available to SkillOnNet’s Brazilian customers.”
Jani Kontturi, Head of Games at SkillOnNet, said: “Brazil represents one of the most exciting and dynamic opportunities in the global iGaming landscape. Partnering with Habanero in this market allows us to deliver world-class content to a rapidly growing audience hungry for premium gaming experiences. This move reflects our long-term commitment to localized growth and best-in-class entertainment.”
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Brazil
Playson eyes extended Brazil reach through Cactus Gaming integration

New partnership opens door for more players to enjoy Playson experience across South America
Playson, an accomplished iGaming industry supplier, has reached an agreement with sports betting and gaming platform technology provider Cactus Gaming, in a move that will extend its reach across Brazil and the wider LatAm region.
Playson’s range of immersive games are already live with brands under the Cactus Gaming operator network, including popular titles 3 Pots Riches: Hold and Win, Burning Fortunator and Luxor Gold: Hold and Win. The studio showcased its flexibility during the onboarding process, integrating within Cactus’ API protocol and making it easier for operators to go live with its content.
The deal ensures more players within Brazil will gain access to Playson’s range of immersive games, with Cactus Gaming holding a commanding position within the country’s iGaming market.
Cactus Gaming has been a leading provider of award-winning sports betting and gaming platform technology since 2018. The company’s mission is to continuously provide innovative, flexible and customer-centric solutions to partners, delivering them the competitive edge.
Cactus Gaming has been standing out in the iGaming, bettech and sports betting sectors being recognised as “Best Whitelabel” at the Sigma America Awards 2024 and as “Best Platform of the Year” at the BIS Awards this year, a great achievement that reinforces the importance to always offer the best services to its clients.
Cristhian Zito, Head of LatAm Squad at Playson, said: “To partner with Cactus Gaming, a recognized leader in the iGaming space, is thrilling. This collaboration not only expands our presence in Brazil and the wider LatAm region but also brings our diverse portfolio of engaging games to a broader audience.
Our integration with Cactus Gaming’s platform has been seamless, and we are confident that their extensive operator network will benefit more from our high-quality and immersive gaming experiences.”
Tiago Carneiro, CRA at Cactus Gaming, said: “Adding Playson’s globally renowned games portfolio onto our gaming platform technology is a major boost to our overall offering.
“We’ve been impressed with the high-quality graphics and immersive nature of their games, which will no doubt capture the attention of our extensive operator network and their players.”
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Brazil
Brazilian Ministry of Sports and IBIA sign sports betting integrity agreement

The Brazilian Ministry of Sports and the International Betting Integrity Association (IBIA) have signed a sports betting integrity cooperation agreement. This partnership will enable the sharing of information concerning suspicious betting activity connected to Brazilian sports and support collaboration on integrity-related investigations.
The agreement brings together the governmental body tasked with safeguarding the integrity and development of Brazilian sport, and the largest international betting integrity monitor for private operators in the world. Leading industry data and intelligence company H2 Gambling Capital has forecast that IBIA covers more than 70% of Brazil’s licensed remote gambling market.
According to ‘The Availability of Sports Betting Products: An Economic and Integrity Analysis’ study published last year, the sports betting regulatory regime in Brazil is projected to create $34bn (R$191.7bn) in sports betting turnover by 2028. With this increased growth comes a greater responsibility to protect customers, sports and betting operators from match-fixing.
A key element of the new Brazilian regulatory framework is the requirement that operators seeking a licence must join an independent sports integrity monitoring body. This licensing requirement is helping to strengthen IBIA’s capacity to monitor, assess and protect betting transactions in Brazil’s regulated sports betting market and maintain the integrity of Brazilian sporting events.
Minister of Sport, André Fufuca, said: “Today we are signing a milestone in the fight against match-fixing in Brazilian sport. Integrity must be a constant principle when it comes to transparency, ethics and, above all, the correctness of sports results. With these agreements, we will have more than enough instruments to curb this practice and guarantee greater transparency in competitions. Thus, athletes, clubs, organizations, fans and the entire population will be able to fully trust in the fairness of the results and, with this, will have peace of mind to develop the full potential of Brazilian sport.”
Khalid Ali, IBIA CEO, said: “IBIA welcomes this important partnership with the Brazilian Ministry of Sports. As the market grows, so too does the responsibility to ensure that robust integrity safeguards are in place. This agreement will ensure that information on suspicious betting is swiftly shared with the Ministry to support effective integrity actions. This includes access to detailed, account-level data available only through IBIA’s unique network.”
IBIA is a globally recognised non-profit organization that seeks to safeguard the integrity of the sports and betting sectors by fighting betting related match-fixing and fraud. It provides a free integrity monitoring service to sports governing bodies, regulatory authorities, government ministries, and law enforcement agencies that, importantly, has no potential conflicts created by the provision of competing commercial services, enabling all parties to efficiently and effectively cooperate in investigating, prosecuting and deterring sports betting related match-fixing.
IBIA monitors over $300bn per annum in betting turnover across more than 140 sports betting brands globally, making IBIA the largest betting integrity monitor of its type for private operators in the world. The association’s unrivalled access to detailed global customer transactional data has, and will continue, to play a pivotal role in protecting the Brazilian sports betting market and sporting events from corrupt activity. IBIA recently released its global alert data for the first quarter of 2025, detailing that 63 cases of suspicious betting were reported to the relevant authorities.
The post Brazilian Ministry of Sports and IBIA sign sports betting integrity agreement appeared first on Gaming and Gambling Industry in the Americas.
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