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Brazil

BTOBET TARGETING BRAZIL AS IT TAKES CENTER STAGE AT CGS BRAZIL

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Leading sportsbook provider BtoBet is keen on the opening of the Brazilian iGaming market as experts across the field guage the local market to propel itself as the largest in LatAm and amongst the largest on a global level.

Joining industry peers in a panel held during the CGS Brazil event, BtoBet’s Chief Operating Officer Dima Reiderman analysed the potential that Brazil keeps in hold once it opens up for business.

In the “Latin America’s biggest market, what to expect, how to enter, what are the projections for the next 5 years?” panel, he joined Betsson Group’s Andre Gelfi, Caleta Gaming’s Hugo Baungartner, and FYMSA’s Luiz Felipe Maia to discuss the local market requirements, player preferences and the latest regulatory updates. Reiderman highlighted that whilst the market is garnering the attention of global betting powerhouses, bookmakers shouldn’t make the mistake of undertaking the same formula that has proven to be successful in more mature markets. He said that even when it comes to sportsbook providers, these must have an in-depth understanding of the market’s characteristics and thus be in a position to provide operators with a wide variety of content to meet local audience preferences. “We must listen to the needs and adjust our offer accordingly,” Reiderman said.

He also distinguished the differing requirements of the brands themselves, with the more established Tier 1 brands requiring a different approach to player management than those brands seeking to develop a local brand awareness.

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The panel also discussed the importance of providing players with a localised product, which reflects the local culture, tech infrastructure, and payment solutions.

If you missed the “Latin America’s biggest market, what to expect, how to enter, what are the projections for the next 5 years?” panel from CGS Brazil yesterday, you can watch a video of the entire panel here.

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100 Super Icy

Expanse Studios to Take Center Stage at SiGMA Americas in Sao Paulo

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Join Us for an Unforgettable Gaming Experience in Brazil

Prepare for an electrifying journey as Expanse Studios makes waves at SiGMA Americas in Sao Paulo, Brazil, from April 23 to 25. This highly anticipated event in the Americas gaming industry promises an experience brimming with excitement, innovation and networking opportunities. We’re gearing up to showcase our latest creations, unveil ground-breaking innovations and connect with industry leaders, influencers and enthusiasts from across the globe.

Booth H10: The Hub of Innovation

Step into the heart of gaming excellence at booth H10 where Expanse Studios will unveil its latest offerings and showcase the future of gaming. Explore our newest releases including the adrenaline-pumping Super Heli and the icy-cool 100 Super Icy and discover the next generation of gaming innovation.

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Connect with Industry Leaders

SiGMA Americas is a gathering of industry leaders, innovators and visionaries shaping the future of gaming. Join us in Sao Paulo as we connect with like-minded professionals, forge new partnerships and explore exciting opportunities for collaboration. Whether you’re a seasoned industry veteran or a newcomer looking to make your mark, SiGMA Americas offers the perfect platform to network, learn and grow.

Experience the Future of Gaming

At Expanse Studios, we’re dedicated to pushing the boundaries of gaming innovation and delivering unparalleled entertainment experiences worldwide. Our participation at SiGMA Americas underscores our commitment to excellence and our passion for gaming. Join us in Sao Paulo as we showcase our latest offerings, share our vision for the future of gaming and celebrate the vibrant and dynamic gaming community.

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BiS Awards

Salsa Technology is Primed to Showcase its Localised Latin America Solutions at BIS SiGMA Americas

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Salsa Technology is pleased to reveal that it will showcase its localised Latin America solutions at the significant BIS SiGMA Americas. The iGaming event is being held at the Transamerica Expo in Sao Paulo, Brazil, from April 23 to 24.

Exhibiting at BIS SiGMA Americas gives Salsa Technology the prime opportunity to promote its cutting-edge technology and highly-flexible solutions created specifically to meet the needs of local markets. Salsa Technology’s expert team will be stationed at stand M51 where it will be available to talk in-depth about its suite of products and solutions. The GLI-certified PAM, Salsa Omni, is already live in the Brazilian regulated market, providing comprehensive solutions including secure migration for peace of mind. Salsa Technology’s recent collaboration and seamless launch with NossaBet is testament to this promise.

Additionally, Salsa Gator is leading the way in the provision of casino gaming in the regulated Brazilian market, working to comply with the specific requirements laid out by state regulators.

The founder of Salsa Technology, Peter Nolte, will be joined by the star Salsa Technology team, which features Eliane Nunes as Head of Marketing and Sales, Otavio Miranda as Business Development Manager, Leticia Nostrane as Key Account Manager, Fernanda Carpinelli as Account Manager, Cathiussa Canez as Operations and Support Manager, Lilian Carmona as Marketing Manager and Flavia Izidoro as Content Analyst. At the event, Salsa Technology’s signature Senhor do Bomfim wish ribbons will be available, the model dressed as a ‘baiana’ and the artisanal cachaca.

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“We’re very happy to once again participate in this event in Brazil where we call home,” Nunes said. “As ever, we cannot wait to share more about our solutions and the positive impacts the tech and localised know-how will have for those wishing to make a success of the regulated Brazilian and other Latin America markets.”

During the event, the industry will get to know the winners of both SiGMA Awards, where Salsa Technology was shortlisted in the category of Best Aggregator (Salsa Gator), and BIS Awards, where Salsa Technology is in the running for Best Platform (Salsa Omni), Best Bingo Game (Salsa Bingo Network) and Executive Woman of the Year (Eliane Nunes).

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BIG Brazil

NeoGames partners with BIG Brazil for its Caesars Brazil brand ahead of market opening

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As part of the agreement, the NeoGames offering will provide a complete online gaming and sports betting solution for the operator’s Caesars Brazil brand

NeoGames S.A, a technology-driven provider of end-to-end iGaming and iLottery solutions, has signed a deal with BIG Brazil to power the operator’s entry into the country’s newly regulated iGaming market with its Caesars Brazil brand.

As part of the deal, NeoGames’ launch with BIG Brazil will encompass its industry-leading gaming platform (PAM), sportsbook solution, online games and additional operational products and services, as the Company embarks on its mission to become a leading supplier in the soon to be regulated Brazilian market, a market that has the potential to become one of the largest in the world.

The agreement between NeoGames and BIG Brazil follows the recent announcement by the operator of a deal forged with Caesars Entertainment, granting BIG Brazil with a license to operate under the Caesars brand in the Brazilian market.

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Tsachi Maimon, President and Head of iGaming at NeoGames, said: “Over the past two years we have become closely acquainted with the BIG Brazil team and have learned firsthand of their ambitious plans for the Brazilian market. We are excited to have been selected as their supplier and to have the privilege of supporting them in their journey to become the leading operator in the Brazilian market.”

Andre Feldman, Co-Founder and President at BIG Brazil added: “We have major ambitions to become the go-to brand for players in Brazil once the regulated market opens up, and to achieve this, we need to team up with the right partner.

“After exploring supplier options, it was clear that we need a partner that holds the same level of commitment as us, and from day one we saw that NeoGames shares our vision of building a significant market presence and how to best achieve that.”

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