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NBC SPORTS INTRODUCES NBC SPORTS NEXT DIVISION AND A NEWLY COMBINED TEAM TO DRIVE SPORTS TECH INNOVATION

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“NBC Sports Next is where sports and technology intersect to allow for the ultimate immersive experience for all of our customers.” – Will McIntosh, Executive Vice President, NBC Sports Next

NBC Sports’ Digital & Consumer Businesses division, part of NBCUniversal Media, LLC, today announced the launch of a newly combined team under the brand NBC Sports Next to unify and streamline its three newly named groups: Youth & Recreational Sports, Golf, and Betting, Gaming & Emerging Media.

“NBC Sports has never shied away from being a leader at the crossroads of sports and technology. We’re proud to bring our top products and teams together under one integrated brand that will serve as a permanent home for opportunities across applications and technologies,” said Will McIntosh, executive vice president, NBC Sports Next. “Wherever sports and technology evolve, our partners and customers can trust that NBC Sports Next will be there.”

The fresh NBC Sports Next brand ties directly to its mission to reach passionate sports fans everywhere, make big events bigger and innovate to make playing sports better, reflecting the division’s ability to scale and harness the powerful platforms of NBCUniversal, as well as achieve accessibility and availability through its apps and digital products.

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“We are proud to be a leader in providing the most immersive and engaging sports experiences,” said Jody Vogelaar, chief customer officer, NBC Sports Next. “We were driven to create a name that reflects our ability to go wherever sports and technology evolve. With this brand transformation and unique position within the media industry, NBC Sports Next’s portfolio of mobile and digital applications in the sports and entertainment space provides unparalleled experiences for our partners, advertisers, customers, athletes and fans.”

NBC Sports Next brings together SportsEngine and GolfNow, two leaders in their respective markets, and NBC Sports Enterprises, the high-growth portfolio of gaming, betting and content products, under a united brand to bolster innovation and provide better, more intuitive sports experiences. Through best-in-class features and capabilities, NBC Sports Next’s apps improve how to manage and engage customers’ passions in the areas of youth and recreational sports, golf, and the growing markets of sports betting, gaming and emerging media. Additionally, bringing together the capabilities of these areas provides greater value to partners looking to connect with audiences across the NBC Sports Next portfolio.

Now unified under one subdivision of NBC Sports, NBC Sports Next will have three groups that define how its teams create partnerships and reach target markets:

    • Youth & Recreational Sports is comprised of technology platforms, such as SportsEngine, GoMotion, TourneyMachine and TeamUnify that enable athletes, parents, coaches and team administrators in the youth and recreational space to manage their organizations, collect payments, share schedules, connect with other families, find programs to participate in, and properly screen and train coaches in an effort to keep kids safe.
    • Golf fuses the team behind products and services like GolfNow, TeeOff and GolfPass, which better connects golfers and golf facilities around the world through innovative technology and services that create optimum golfing experiences.
    • Betting, Gaming & Emerging Media includes sports betting, prediction and gaming resources for sports and video game connoisseurs. NBC Sports EDGE, (formerly Rotoworld) NBC Sports Predictor and NBC Sports Audio feature sports news, analysis, fantasy sports and premium content to immerse sports fanatics in a whole new way.
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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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